So, you’d like to spice things up in your current business strategy and add an extra layer of high technology with a sophisticated AI solution. Let me just ask you one simple question first:
Are you sure it is the best move?
If your eyes sparkle with excitement as you think “Yes!”, you can skip this article and go find your perfect AI vendor.
If, however, you have even a shade of doubt — stick around. I promise that you won’t regret it!
What I have for you is 10 questions answered by Miquido’s Head of Innovation that should help anyone understand whether adopting AI technology is the right move or financial suicide for your business. Ok, no more waiting — here are the questions:
Sound simple enough? Well, it gets a bit more complicated. So we’ll look into each of them in more detail in just a second.
Get comfy, grab something to take notes with, and go along with this article, or simply save it for later.
Let’s dive in!
A clear vision of what you want to achieve is a must when it comes to applying AI in business. You need to have a specific problem that requires high-tech solutions that can be solved with Artificial Intelligence and/or Machine Learning.
Introducing AI for the sake of bragging about having it won’t fly here.
To help you answer this question, try thinking about specific challenges you want to address and always have your target audience in mind. Ask yourself:
_If you’re not sure where to start — start with data mining. _Its ultimate goal is to help you get inspiration and once your idea is stated, you can come back to Machine Learning. Focus on what you can have right there and right now — the cornerstone of Artificial Intelligence, data.
Artificial Intelligence is great because it offers seemingly simple solutions to complex problems. The only issue is that, in fact, it’s far more demanding than it appears. So the ugly truth about the development of AI technology is that if you can get on without it — just do it.
Consider these questions:
If you answered “yes” to the last two questions — congratulations, you **don’t **need artificial intelligence!
If, however, you couldn’t quite wrap your mind around the correct patterns, advanced machine learning algorithms might be your only chance to succeed.
It’s quite simple, really: if you can recognise the pattern yourself, you don’t need Machine Learning to do that for you.
By now, you should have a pretty good understanding of whether you actually need AI in your strategy or if you simply want to follow the trends. Let’s see if Artificial Intelligence actually can help you out.
First of all, you’ll have to define what “right” and “wrong” mean to you and your business. The world of technology is still pretty binary, and if something isn’t “true”, it is false by definition.
So, before investing in any solution, make sure you understand what it is you hope to gain from it.
Artificial intelligence is, first and foremost, a complicated algorithm. And in order for it to learn, you need to be able to evaluate its performance. Think along the lines of:
That’s another big revelation about working with AI: mistakes are unavoidable.
Be careful not to aim too high with accuracy. Placing an excessively high bar may result in you missing some profitable opportunities.
That brings us straight to question #4:
If your reply to this question is “no”, I’ve got some bad news for you: you’re not ready to work with machine learning. **There will be mistakes. **Sometimes more, sometimes less, but there’s no chance in the world for your solution to run error-free. Even if you have Elon Musk on your team.
At this point, think about yourself, your mental health, and the daily struggle you’ll have to accept from now on in your business:
Once again, there are two potential outcomes here:
To minimise the chance of costly and dangerous mistakes, simply have someone who will double-check the results. This is known as a “human-in-the-loop approach” and can save you some headaches.
With that in mind, you must have a pretty good idea of whether or not the AI onion is worth peeling. Now it’s time to see if you’ll be able to actually build your model.
The most common and broadly discussed limitation of Artificial Intelligence is its heavy dependency on datasets. There is simply no machine learning without data.
To put it bluntly: if you don’t have the data to keep your project running, your chances of launching it in the first place are slim. Some questions that might help you think are:
Do potentially useful inputs even exist? Can you gain access to them (e.g. build them, buy them, etc.)?Do you have enough examples?
It usually takes at least 10 thousand samples when training the model from scratch. Yet, the more examples you have the more reliable your AI model will be, and don’t we all thrive for perfection?
In data science, however, it’s both quality _and _quantity that matter, so if you do have enough materials to proceed with, let’s check if they hold any value.
As you could’ve guessed from the previous point, without having a well-thought-through plan for data collection, you’ll stumble across multiple serious issues with your AI solution pretty quickly.
The best way to ensure it doesn’t happen is to double-check the actual relevance of your data.
There’s no point in having 1000+ features with no practical use, they’ll only eat up your precious storage space. The important questions to keep in mind to ensure that you’ll only work with the highest quality data points are:
To learn from examples, AI needs good examples to learn from. In order for everything to work in an orderly fashion, you need to ensure your sample data is well-balanced, clean and free of inconsistencies.
And if you’ve got that covered, it’s time to think about the further evolution of your AI solution.
We are almost done with data questions, I promise! But while we’re on the subject, let’s think about the scalability of your project.
Having an accurate initial model might suffice for obtaining reliable predictions for a relatively short period of time. Yet, you’ll soon notice there are numerous factors that may negatively affect its performance. These threats include social events, seasonal changes, shifts in demographics, the geographical location of your users, etc.
When there are factors that can influence your target audience over time, your AI model needs to be constantly retrained.
Here, you will have to face new challenges and try to answer questions like:
A great example of such unexpected threats is Covid-19. It has pretty much rendered a massive amount of data obsolete, as people’s behaviour has changed drastically.
Make sure that your AI solution will be weather-proof._ Or, in case of a disastrous setback, like a worldwide pandemic, at least can be easily updated._
That brings us to the final question about data.
We’ve covered some paramount issues like obtaining, updating, and navigating Big Data, so now it’s time to talk about data management.
In order for your AI solution to correctly understand the data, it requires proper labelling. Some datasets, such as image recognition systems, inherently contain labels based on the logged user actions. However, if your plan is to build a classification from the ground up, you’ll need to come up with a system for correct data labelling.
The important questions to think about here are:
_When working with advanced data, such as ECG signals or medical images, __hire experts to correctly classify each case _before your model could learn from examples.
With that, we’re ready to move on to the next question!
Interpretability is one of the primary issues with machine learning. But what does it even mean?
**In the simplest terms, the higher the **interpretability of an AI training model, the easier it makes it for a human to understand the processes behind the algorithm’s decision making.
It is crucial for some businesses to fully understand the flow due to external policies and regulations. However, more often than not, having a model that is accurate yet not entirely interpretable, is enough to get your AI project up and running.
So, the two major questions that arise here are:
_Testing helps to launch many projects regardless of their complexity. _If you can’t explain how something works, run as many tests as needed to prove that it does work.
Looks like it’s time for the final and the most important question you should ask yourself before committing to an AI project:
As you may already know, machine learning projects aren’t particularly cheap, are not that easy to implement, and require an experienced team behind the wheel. So before you jump into your next idea headfirst, try to evaluate with great care whether you have enough resources to really pull this off.
Some of the questions that might help you at this stage are:
Depending on the complexity of your model, all these numbers can vary drastically.
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One technology that would rule the 21st century in terms of its use is Artificial Intelligence (AI). It is a self-learning machine that uses its experiences to correct itself for delivering better results to the user in every aspect of life.
Want to develop a tool that works on artificial intelligence?
WebClues Infotech with a team that is skilled in the latest technologies is the agency that has the capability to develop a successful AI System. With a presence in 5 continents across the globe and 120+ skilled team members can be your go-to developers for your AI needs.
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The technology in the IT sector is rapidly growing with everything in the world moving online to make users life easy with it. This development in technology has allowed critical industries to also move online with technologies like blockchain, Artificial intelligence, Cloud Computing, Big Data Service, etc.
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With more of us using smartphones, the popularity of mobile applications has exploded. In the digital era, the number of people looking for products and services online is growing rapidly. Smartphone owners look for mobile applications that give them quick access to companies’ products and services. As a result, mobile apps provide customers with a lot of benefits in just one device.
Likewise, companies use mobile apps to increase customer loyalty and improve their services. Mobile Developers are in high demand as companies use apps not only to create brand awareness but also to gather information. For that reason, mobile apps are used as tools to collect valuable data from customers to help companies improve their offer.
There are many types of mobile applications, each with its own advantages. For example, native apps perform better, while web apps don’t need to be customized for the platform or operating system (OS). Likewise, hybrid apps provide users with comfortable user experience. However, you may be wondering how long it takes to develop an app.
To give you an idea of how long the app development process takes, here’s a short guide.
_Average time spent: two to five weeks _
This is the initial stage and a crucial step in setting the project in the right direction. In this stage, you brainstorm ideas and select the best one. Apart from that, you’ll need to do some research to see if your idea is viable. Remember that coming up with an idea is easy; the hard part is to make it a reality.
All your ideas may seem viable, but you still have to run some tests to keep it as real as possible. For that reason, when Web Developers are building a web app, they analyze the available ideas to see which one is the best match for the targeted audience.
Targeting the right audience is crucial when you are developing an app. It saves time when shaping the app in the right direction as you have a clear set of objectives. Likewise, analyzing how the app affects the market is essential. During the research process, App Developers must gather information about potential competitors and threats. This helps the app owners develop strategies to tackle difficulties that come up after the launch.
The research process can take several weeks, but it determines how successful your app can be. For that reason, you must take your time to know all the weaknesses and strengths of the competitors, possible app strategies, and targeted audience.
The outcomes of this stage are app prototypes and the minimum feasible product.
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If you were to ask any organization today, you would learn that they are all becoming reliant on Artificial Intelligence Solutions and using AI to digitally transform in order to bring their organizations into the new age. AI is no longer a new concept, instead, with the technological advancements that are being made in the realm of AI, it has become a much-needed business facet.
AI has become easier to use and implement than ever before, and every business is applying AI solutions to their processes. Organizations have begun to base their digital transformation strategies around AI and the way in which they conduct their business. One of these business processes that AI has helped transform is lead qualifications.
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