Digital technologies are continuously emerging with the boom of Digital media. It affects a number of marketing channels that are available in the market that consumers can utilize. With emerging digital marketing channels, consumers have multiple...
Digital technologies are continuously emerging with the boom of Digital media. It affects a number of marketing channels that are available in the market that consumers can utilize. With emerging digital marketing channels, consumers have multiple ways to get information they want. Emerging digital marketing channels are those which are not very popular in the market but have great potential in the future. Here is the list of some emerging channels that can be helpful for an Internet marketing agency to target for potential customers
Chatbots have evolved significantly in recent times. All thanks to artificial intelligence (AI) and natural language processing (NLP) that empowers them. They have now become extremely sophisticated and powerful tools that can help you automate a large number of your business processes. Apart from being a helping hand in customer care queries, AI-powered chatbots can be part of your marketing plan as well and help push your customers easily through your sales funnel
Many Digital Marketing Service Providers and Brands have started integrating Facebook Messenger into their digital marketing strategy. Facebook Messenger provides a unique opportunity to acquire customers, nurture leads, segment audiences and deliver highly relevant targeted content. The engagement rate of a Facebook messenger is quite high. The average email open rate is 5-10% whereas Facebook Messenger's average open rate is 70-80% i.e within the first 60 minutes. So, when it comes to marketing channels, Facebook Messenger is a unicorn in a sea of donkeys.
Voice search is rapidly gaining popularity due to the wide-spread adoption of digital assistants and smartphones. People are now surfing information over the internet seamlessly without even typing a single character. As per the prediction, 30% of web browsing will be done without a screen.
To use this feature in your marketing plan, you have kept 3 things up to mark:
a. Website loading speed
You need to keep in mind that user is using voice search when he is moving. So it is important for you to provide users a seamless user experience
b. Make most of the micro-moments
Micro-moments are those special moments that occur when user takes out the phone to voice search any service and become a customer.
c. Prioritize short and concise answers to faqs.
Also Read: https://www.oodlesmarketing.com/blog/the-importance-of-voice-search-in-seo/
As Internet marketing agency it's advisable to start using these above mention Emerging Digital Marketing channels into your digital marketing strategies to get maximum benefit.
Website owners and marketers use several techniques to achieve top search rankings for their website. Search engine result pages (SERPs) display website results in response to search queries. To appear in those searches, you need to align your...
Website owners and marketers use several techniques to achieve top search rankings for their website. Search engine result pages (SERPs) display website results in response to search queries. To appear in those searches, you need to align your site with a certain set of keywords and SERP elements. Effective use of the elements leads to higher CTR and website traffic. This blog post explores SERP elements in detail with their significance.
Rich Sitelinks Enable Easier User Navigation**
The sub listings that appear under the first result in online searches are sitelinks. Google usually shows sitelinks in search results when a user searches for a brand. The proper organization of a website enables Google to show sitelinks in the search results. Every[ Internet Marketing Agency ](https://www.oodlesmarketing.com/internet-marketing-agency/ " Internet Marketing Agency ")Places the important links right under the search results enables searchers to find relevant information and fulfill their objectives instanlty. Sitelinks enhance the user experience, increase website traffic, and improve website ranking in SERPs. SitelinksEarlier, Google was working on expanding sitelinks from 8 to 12 to refine the search results. Google improved the sitelinks algorithm by combining sitelink ranking with regular result ranking to yield a higher-quality list of links. The tech giant says it reduces link duplication and creates a better-organized search results page.
Google My Business Attracts Leads for your Business**
Google My Business (GMB) is the most important online listing for any business that wants to appear in local online searches. GMB drives traffic for local business searches on Google search, maps, Google assistant (voice search), and more. Claim and optimize your GMB listing as it is critical to not only find new customers but to generate repeat sales from existing customers too.
Most marketers are aware of the fact that - consumers buy a brand, not a product. In 2018, over 61% of customers purchased a product online, a number that’s expected to grow in 2019. In the exponentially increasing space of e-commerce, branding...
Most marketers are aware of the fact that - consumers buy a brand, not a product. In 2018, over 61% of customers purchased a product online, a number that’s expected to grow in 2019.
In the exponentially increasing space of e-commerce, branding helps you cut through the noise to differentiate your business. As a new business owner, you must be wondering: where do I start? Well, just leave that on Digital Marketing Service Provider. Their primary goal is to brand your business in a way that’s different from others which also results in driving sales. Have a look at the following ecommerce branding tips that helps digital marketing agencies to successfully brand for your e-commerce company.
Find and Develop Your Brand Identity
Your brand identity is how you present yourself to the world, and includes other pieces of the brand like your logo, branding guide, unique selling proposition (USP) for your product or service. Here are some few tips to develop these initial parts of your brand.
Logo: Developing a simple and effective logo can be a surprisingly intimidating process. Consider working with a professional graphic designer to create a logo, as well as other initial brand collateral.
Branding Guide: Branding guide defines the color palette, typography and overall theme & style that you will use in your marketing efforts, on your website and social media. If you already have a logo that you like, you can develop other elements based on that. A designer can help you create a guide, but if you want to opt for the DIY route, then there are many online tools available that allow you to play with colors & styles without any professional experience.
USP: Your brand identity must aim to integrate your USP. This tells us about how you talk to your audience on social media and your website, along with how you present your products & how you differentiate your products from other brands in the market.
READ THE FULL BLOG: https://www.oodlesmarketing.com/blog/ecommerce-branding-tips-every-new-brand-follow/
Google unveils BERT Update, largest search breakthrough in 5 years As a **[Digital Marketing Service Provider](https://www.oodlesmarketing.com/ "Digital Marketing Service Provider")**, it becomes necessary to be updated with all the latest...
Google unveils BERT Update, largest search breakthrough in 5 years
As a Digital Marketing Service Provider, it becomes necessary to be updated with all the latest updates. Recently, Google has announced that it will soon launch a new search algorithm called "BERT". They even told that their experts were working on it from the past five years now.
It is noted that the new algorithm will better understand the context of the request. Also, the algorithm is called a bidirectional artificial intelligence encoder (BERT).
The algorithm was tested in an English search engine. His work allowed to reduce the number of conversions to sites in the SERP, as users began to quickly receive the information they needed. In particular, BERT helped to better understand every tenth request in the United States in English.
Google applies BERT models in ranking and in the formation of featured snippets (featured snippets). In ranking - only for requests in English, for selected snippets - in more than 20 countries of the world where this function works. Thanks to BERT, the search engine has made significant improvements to featured snippets in languages such as Korean, Portuguese, and Hindi.
Also Read: Sponsored and UGC – The evolution of nofollow links
BERT Algorithm understand natural queries
Google emphasized that the BERT search algorithm is "not only their greatest achievement in the last 5 years but in general - one of the largest in the history of search engines, thus all the SEO management companies will now need to change their strategies based on this update.
READ THE FULL BLOG: https://www.oodlesmarketing.com/blog/bert-new-improvement-for-google-search-results/