How To Build An Effective Cornerstone Content Strategy? - eGoodMedia

Internal linking is a great On-Page SEO technique for your website user retention. Information is a crucial factor in your website traffic. Whether online shopping or holiday booking, they visit you for an explicit amount of information. Read more:- https://sites.google.com/view/what-is-cornerstone-content/home

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Alice Evans

Alice Evans

1624016340

Top 5 Event Marketing Platforms in the World

We have curated the list after thoughtful consideration of the user reviews and solutions provided by the Event Marketing Platforms. When you choose the right platform for event marketing, you should be able to scale your events. All the event as mentioned above marketing companies offer a wide variety of services when it comes to event planning and promotion.

#strategies for content marketing #content marketing strategy #what is content marketing #examples of content marketing strategies

How To Create User-Generated Content? [A Simple Guide To Grow Your Brand]

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In this digital world, online businesses aspire to catch the attention of users in a modern and smarter way. To achieve it, they need to traverse through new approaches. Here comes to spotlight is the user-generated content or UGC.

What is user-generated content?
“ It is the content by users for users.”

Generally, the UGC is the unbiased content created and published by the brand users, social media followers, fans, and influencers that highlight their experiences with the products or services. User-generated content has superseded other marketing trends and fallen into the advertising feeds of brands. Today, more than 86 percent of companies use user-generated content as part of their marketing strategy.

In this article, we have explained the ten best ideas to create wonderful user-generated content for your brand. Let’s start without any further ado.

  1. Content From Social Media Platforms
    In the year 2020, there are 3.81 million people actively using social media around the globe. That is the reason social media content matters. Whenever users look at the content on social media that is posted by an individual, then they may be influenced by their content. Perhaps, it can be used to gain more customers or followers on your social media platforms.

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Generally, social media platforms help the brand to generate content for your users. Any user content that promotes your brand on the social media platform is the user-generated content for your business. When users create and share content on social media, they get 28% higher engagement than a standard company post.

Furthermore, you can embed your social media feed on your website also. you can use the Social Stream Designer WordPress plugin that will integrate various social media feeds from different social media platforms like Facebook, Twitter, Instagram, and many more. With this plugin, you can create a responsive wall on your WordPress website or blog in a few minutes. In addition to this, the plugin also provides more than 40 customization options to make your social stream feeds more attractive.

  1. Consumer Survey
    The customer survey provides powerful insights you need to make a better decision for your business. Moreover, it is great user-generated content that is useful for identifying unhappy consumers and those who like your product or service.

In general, surveys can be used to figure out attitudes, reactions, to evaluate customer satisfaction, estimate their opinions about different problems. Another benefit of customer surveys is that collecting outcomes can be quick. Within a few minutes, you can design and load a customer feedback survey and send it to your customers for their response. From the customer survey data, you can find your strengths, weaknesses, and get the right way to improve them to gain more customers.

  1. Run Contests
    A contest is a wonderful way to increase awareness about a product or service. Contest not just helps you to enhance the volume of user-generated content submissions, but they also help increase their quality. However, when you create a contest, it is important to keep things as simple as possible.

Additionally, it is the best way to convert your brand leads to valuable customers. The key to running a successful contest is to make sure that the reward is fair enough to motivate your participation. If the product is relevant to your participant, then chances are they were looking for it in the first place, and giving it to them for free just made you move forward ahead of your competitors. They will most likely purchase more if your product or service satisfies them.

Furthermore, running contests also improve the customer-brand relationship and allows more people to participate in it. It will drive a real result for your online business. If your WordPress website has Google Analytics, then track contest page visits, referral traffic, other website traffic, and many more.

  1. Review And Testimonials
    Customer reviews are a popular user-generated content strategy. One research found that around 68% of customers must see at least four reviews before trusting a brand. And, approximately 40 percent of consumers will stop using a business after they read negative reviews.

The business reviews help your consumers to make a buying decision without any hurdle. While you may decide to remove all the negative reviews about your business, those are still valuable user-generated content that provides honest opinions from real users. Customer feedback can help you with what needs to be improved with your products or services. This thing is not only beneficial to the next customer but your business as a whole.

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Reviews are powerful as the platform they are built upon. That is the reason it is important to gather reviews from third-party review websites like Google review, Facebook review, and many more, or direct reviews on a website. It is the most vital form of feedback that can help brands grow globally and motivate audience interactions.

However, you can also invite your customers to share their unique or successful testimonials. It is a great way to display your products while inspiring others to purchase from your website.

  1. Video Content
    A great video is a video that is enjoyed by visitors. These different types of videos, such as 360-degree product videos, product demo videos, animated videos, and corporate videos. The Facebook study has demonstrated that users spend 3x more time watching live videos than normal videos. With the live video, you can get more user-created content.

Moreover, Instagram videos create around 3x more comments rather than Instagram photo posts. Instagram videos generally include short videos posted by real customers on Instagram with the tag of a particular brand. Brands can repost the stories as user-generated content to engage more audiences and create valid promotions on social media.

Similarly, imagine you are browsing a YouTube channel, and you look at a brand being supported by some authentic customers through a small video. So, it will catch your attention. With the videos, they can tell you about the branded products, especially the unboxing videos displaying all the inside products and how well it works for them. That type of video is enough to create a sense of desire in the consumers.

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#how to get more user generated content #importance of user generated content #user generated content #user generated content advantages #user generated content best practices #user generated content pros and cons

Nat  Grady

Nat Grady

1676298360

Incorporate Influencer-generated Content Into Your Content Strategy

Incorporate Influencer-generated Content Into Your Content Strategy

Getting your brand noticed is getting much more difficult by the day. Not necessarily because of the sheer number of businesses in your market that you need to compete against, but also because audiences have started to drown out the noise. And, if they did “hear” what you have to say, the next challenge is to keep their attention for long enough to get your entire message across. 

One way to get potential customers to sit up and take notice is to let someone else do the talking for a change — like an influencer. 

After all, an influencer’s followers chose to sign up to receive notifications about them. In other words, they’re ready and eager to see, read, or listen to whatever it is that their favorite social media influencers are going to post about next. 

If you’re not leveraging the power of influencer marketing yet, specifically when it comes to content creation, continue reading to find out what you’ve been missing out on. As you’ll learn, it’s actually pretty straightforward and will open a world of new opportunities. 


How to Incorporate Influencer-generated Content Into Your Content Strategy:

  • What’s Influencer-generated Content?
  • Why Should You Use Influencer-generated Content?
  • 7 Tips for Finding and Working With Influencers
  • Popular Types of Influencer-generated Content

What’s Influencer-generated Content?

In short, influencer-generated content refers to any content that an influencer sources that includes a positive mention of your brand. And, it doesn’t need to be brand sponsored content. 

There are various skills that influencers can bring to the table to create content for your brand that can be used on multiple marketing channels. While influencer content is mostly associated with social media, you can also showcase it on your business website. 

If you’re thinking that it sounds pretty much the same as user-generated content, you wouldn’t be wrong. The only real difference is that user-generated content can be created by anyone. For example, it can be a product review shared by a customer with no real significant social media presence. 

That being said, it doesn’t mean that the influencer needs to have millions of followers (more about that later). Micro influencers can be very effective (if not more) at spreading the word about a brand, its events, products, and/or services.  


Why Should You Use Influencer-generated Content?

Influencer Marketing Hub’s The State of Influencer Marketing 2022 report, in association with Refersion, has found that there’s been a sizable increase in content in recent years. More than 80% of participants indicated that they’ve increased the amount of content that they produced. As there’s been an increase in influencer marketing too, our deductive skills tell us that much of this new content must be influencer-created content. 

Benefits of using influencer generated content

The following five benefits of influencer content clearly show why your brand should also follow that path:

1. Authenticity

As influencers, especially nano and micro ones, generally interact with a smaller network of followers, their content and interactions are seen as more authentic. According to Neal Schaffer, an influencer marketing keynote speaker and consultant, there’s such a huge demand for authentic content that brands won’t be able to compete in feeds anymore without the help from an influencer. The alternative — paid social — is only going to become less effective. 

Also, as social media users are craving more authentic content, the algorithms of social media platforms are also rewarding the efforts of creators. 

So, it’s really a win-win. Not only do you receive more authentic content, but you’ll also enjoy better visibility on social platforms.


  2. More Credibility

Consumers tend to trust the influencers that they follow more than paid ads or brand sponsored content. It’s crucial that your audience finds your content credible and as influencers are found to be trustworthy, the content that they create and share will also be deemed as credible. 


3. Announcements and events get more attention

Content shared by influencers can generate more impressions and drive better engagement. This makes it especially suitable for announcements, like a new product, that are typically time-sensitive. 

4. Backlinking

Not only will influencer-generated content help you to drive more sales, but it can also improve the search engine rankings of your website. In addition to driving more traffic to your site, blogger influencers’ websites probably have a high-domain authority. This means that if they link back to your website, it can improve your domain authority as well. 


5. More cost-effective

Content form influencers will require less money and time to create. Plus, if you keep in mind that you’ll be able to repurpose the content, it becomes even more lucrative. 

In fact, according to our influencer marketing survey, nearly 70% of respondents planned to increase their influencer marketing spend in 2022. This just proves that brands and marketing teams are well-aware of the effectiveness of influencer marketing. 


7 Tips for Finding and Working With Influencers

You can only enjoy these advantages of influencer-generated content if you identify the most suitable ones for your niche and actively manage your working relationship. Here’s what to consider during your search and how you can help them to help you better:

Tips for finding and working with influencers

1. Review their engagement rate

If you have to choose between engagement rate vs follower count, choose engagement rate. Hundreds of thousands of followers doesn't mean that they’re engaged and involved with the content that gets shared.   

While our 2022 report about the influencer marketing industry has found that influencer fraud is down, it’s still a possible pitfall that you need to be aware of. So, it’s key that you use tools to double-check that the influencer is indeed authentic by being on the lookout for comments from bots and other forms of inauthentic engagement. 

Not only should you pay attention to how followers engage with the influencer’s content but also vice versa. The way that an influencer responds to comments will tell you a lot about the type of connection they have with their audience. Plus, influencers taking the time to respond to comments is one of the best to improve engagement rate. So, it’s the opposite of a vicious cycle. 


2. Find someone who’s passionate about your brand

Engagement rate can only bring you so far. If the influencer isn’t passionate about your brand and its products or services, potential customers will be able to tell. After all, what makes influencer marketing so powerful is that it’s seen as more authentic. However, if they’re pretending to be excited about the brand, you won’t be able to capitalize on that huge benefit.


 3. Share brand guidelines and set clear expectations

Consistency is key. Even if you’ve been creating content mostly in-house till now, you would’ve needed a style guide, which is especially important for posting on social media. 

Typically included in this type of doc are guidelines about:

  • Audience personas
  • Brand voice and tone
  • Hashtag use
  • Links to your different social media profiles
  • Brand-specific language
  • Interacting with audiences
  • Design elements like color schemes, fonts, etc. 
  • A mood board or visual storyboard
  • Content examples

Influencers will need similar guidelines. This will help to streamline communication and give them a better idea of the type of content that you have in mind. 


4. Give them enough creative freedom

While you absolutely should share clear brand guidelines, your influencers should still have enough creative freedom. After all, they know their audiences much better than you and will know what type of content will get the best engagement. Remember, they also create content for a living.

What’s more, giving them the freedom to create will also help with building better influencer relationships tremendously. Basically, at the end of the day, they should still keep their (tone of) voice.  


5. Think long term

If you’ve ever partnered with a digital marketing agency, the chances are good that you had to lock in their services for a couple of months minimum. And, no, it’s not because of money. Getting results, takes time. 

The same applies to entrusting some of your content creation to influencers. Sure, you can launch a single influencer marketing campaign, but if you want to receive more authentic content, try to build a long-term relationship with your network of influencers. 


6. Include image rights in your Ts and Cs

One of the benefits of working with influencers to generate content for your brand is that you can repurpose it. This way, you can use it on various other channels too. 

For example, a how-to video on YouTube can be turned into a how-to guide shared on your blog. A short-form lifestyle video on TikTok can be included in your marketing email about product offers aimed at summer. You get the idea.

However, this becomes only possible if you have image rights. You might be eager to get the ball rolling, but make sure that you’re on the same page about who’ll own licensing rights after the collaboration. And, by the same page, interpret it quite literally. It’s always best to get this in writing. 


7. Use an influencer marketing platform or agency

Entrusting some of the content creation to others can help to save time. However, if you have to manage every aspect of your collaborations with influencers alone, the time saved will only go towards tasks like eliminating fake influencers, communication, licensing rights, payouts, and reporting. 

To reap the benefits of influencer content, it’s strongly recommended that you use an influencer marketing platform or agency, even if it’s only for influencer discovery. There are many great tools and agencies to choose from like:


Popular Types of Influencer-generated Content

While increasing sales and awareness are still the main objectives of brands when running an influencer campaign, more than a quarter (27.6%) use it primarily for user-generated content. 

Influencer-generated content doesn’t have to be limited just to social media videos and photos. From how-to guides to AMA live-streaming sessions, there are various ways that you can incorporate content created by influencers into your business website too. Here are some ideas of the different types of content that you can ask your influencers to create. 

1. How-to tutorials

According to a graph shared by Insider Intelligence, how-to tutorials is the type of influencer content that both UK and US social media followers want to see more of. While Q&A videos aren’t as in demand as how-to content, consumers often search for this type of content online as well. All in all, content in which your influencers answer frequently asked questions can show to your audience that they’re well-versed about your offering, helping to make their voice even more credible. 


2. Lifestyle videos

Videos (or photos) that show how a product or service can complement consumers’ lifestyle can help with brand loyalty. When potential customers abandon their cart, including this type of content in follow-up emails can do wonders for conversions.  

Lifestyle photos and videos shot by influencers can easily be included in many other types of email campaigns too. For example, it can quickly turn a dull, text-heavy email newsletter into an attractive email campaign that your email list will actually look forward to open.  


3. Product reviews

Product reviews (like, for example, a before-and-after video) can be very informative. They’re also popular among consumers, with 32% indicating that they would like to see influencers share more product reviews. 

This type of content can give influencers an opportunity to share info with your target audience that can help improve brand credibility, while at the same time setting your product apart from available alternatives. And, if showing off your products’ unique selling points is high up on your agenda, why not suggest a side-by-side comparison of a number of products?

Alternatively, if driving excitement is more important than highlighting specs, how about an unboxing video? 

Whichever way you choose to review your products, this type of content can fit right in on a product description page or testimonials/reviews section. It’s great for social proof!


4. Guest posts

If you don’t have a dedicated in-house team of writers, maintaining a company blog is a nightmare. A solution is to delegate some of the writing, and who better than an influencer in your niche? 

Not only can featuring a guest post written by an influencer get people excited about your blog (again), but as they have a great understanding of the issues that plague your audience, you’ll get a unique insight that your own writers might not have. Not all the content that your influencers generate has to be visual, there’s still a place for a well-written long-form blog post and it can be very effective to mix it up from time to time.  


Wrapping Things Up

While similar to user-generated content, influencer-generated content has the benefit of reaching a bigger, more engaged group. It’s one of the best ways to put your brand in a positive light on various platforms.

Content from influencers doesn’t just have to be social media posts. Think bigger (or even more traditional). Guest bloggers can also delight your online community. 

Whichever forms of content you decide to use, know that it can put your marketing on steroids and supercharge your efforts with very little work from your side. Concentrate on finding the best influencers for your niche audiences and nurture your relationship with influencers and there’s no reason why the content creation process needs to lead to burnout for any party. 

Original article source at: https://influencermarketinghub.com/

#strategy #content 

The Best Way to Build a Chatbot in 2021

A useful tool several businesses implement for answering questions that potential customers may have is a chatbot. Many programming languages give web designers several ways on how to make a chatbot for their websites. They are capable of answering basic questions for visitors and offer innovation for businesses.

With the help of programming languages, it is possible to create a chatbot from the ground up to satisfy someone’s needs.

Plan Out the Chatbot’s Purpose

Before building a chatbot, it is ideal for web designers to determine how it will function on a website. Several chatbot duties center around fulfilling customers’ needs and questions or compiling and optimizing data via transactions.

Some benefits of implementing chatbots include:

  • Generating leads for marketing products and services
  • Improve work capacity when employees cannot answer questions or during non-business hours
  • Reducing errors while providing accurate information to customers or visitors
  • Meeting customer demands through instant communication
  • Alerting customers about their online transactions

Some programmers may choose to design a chatbox to function through predefined answers based on the questions customers may input or function by adapting and learning via human input.

#chatbots #latest news #the best way to build a chatbot in 2021 #build #build a chatbot #best way to build a chatbot

Riyad Amin

Riyad Amin

1571046022

Build Your Own Cryptocurrency Blockchain in Python

Cryptocurrency is a decentralized digital currency that uses encryption techniques to regulate the generation of currency units and to verify the transfer of funds. Anonymity, decentralization, and security are among its main features. Cryptocurrency is not regulated or tracked by any centralized authority, government, or bank.

Blockchain, a decentralized peer-to-peer (P2P) network, which is comprised of data blocks, is an integral part of cryptocurrency. These blocks chronologically store information about transactions and adhere to a protocol for inter-node communication and validating new blocks. The data recorded in blocks cannot be altered without the alteration of all subsequent blocks.

In this article, we are going to explain how you can create a simple blockchain using the Python programming language.

Here is the basic blueprint of the Python class we’ll use for creating the blockchain:

class Block(object):
    def __init__():
        pass
    #initial structure of the block class 
    def compute_hash():
        pass
    #producing the cryptographic hash of each block 
  class BlockChain(object):
    def __init__(self):
    #building the chain
    def build_genesis(self):
        pass
    #creating the initial block
    def build_block(self, proof_number, previous_hash):
        pass
    #builds new block and adds to the chain
   @staticmethod
    def confirm_validity(block, previous_block):
        pass
    #checks whether the blockchain is valid
    def get_data(self, sender, receiver, amount):
        pass
    # declares data of transactions
    @staticmethod
    def proof_of_work(last_proof):
        pass
    #adds to the security of the blockchain
    @property
    def latest_block(self):
        pass
    #returns the last block in the chain

Now, let’s explain how the blockchain class works.

Initial Structure of the Block Class

Here is the code for our initial block class:

import hashlib
import time
class Block(object):
    def __init__(self, index, proof_number, previous_hash, data, timestamp=None):
        self.index = index
        self.proof_number = proof_number
        self.previous_hash = previous_hash
        self.data = data
        self.timestamp = timestamp or time.time()
    @property
    def compute_hash(self):
        string_block = "{}{}{}{}{}".format(self.index, self.proof_number, self.previous_hash, self.data, self.timestamp)
        return hashlib.sha256(string_block.encode()).hexdigest()

As you can see above, the class constructor or initiation method ( init()) above takes the following parameters:

self — just like any other Python class, this parameter is used to refer to the class itself. Any variable associated with the class can be accessed using it.

index — it’s used to track the position of a block within the blockchain.

previous_hash — it used to reference the hash of the previous block within the blockchain.

data—it gives details of the transactions done, for example, the amount bought.

timestamp—it inserts a timestamp for all the transactions performed.

The second method in the class, compute_hash , is used to produce the cryptographic hash of each block based on the above values.

As you can see, we imported the SHA-256 algorithm into the cryptocurrency blockchain project to help in getting the hashes of the blocks.

Once the values have been placed inside the hashing module, the algorithm will return a 256-bit string denoting the contents of the block.

So, this is what gives the blockchain immutability. Since each block will be represented by a hash, which will be computed from the hash of the previous block, corrupting any block in the chain will make the other blocks have invalid hashes, resulting in breakage of the whole blockchain network.

Building the Chain

The whole concept of a blockchain is based on the fact that the blocks are “chained” to each other. Now, we’ll create a blockchain class that will play the critical role of managing the entire chain.

It will keep the transactions data and include other helper methods for completing various roles, such as adding new blocks.

Let’s talk about the helper methods.

Adding the Constructor Method

Here is the code:

class BlockChain(object):
    def __init__(self):
        self.chain = []
        self.current_data = []
        self.nodes = set()
        self.build_genesis()

The init() constructor method is what instantiates the blockchain.

Here are the roles of its attributes:

self.chain — this variable stores all the blocks.

self.current_data — this variable stores information about the transactions in the block.

self.build_genesis() — this method is used to create the initial block in the chain.

Building the Genesis Block

The build_genesis() method is used for creating the initial block in the chain, that is, a block without any predecessors. The genesis block is what represents the beginning of the blockchain.

To create it, we’ll call the build_block() method and give it some default values. The parameters proof_number and previous_hash are both given a value of zero, though you can give them any value you desire.

Here is the code:

def build_genesis(self):
        self.build_block(proof_number=0, previous_hash=0)
 def build_block(self, proof_number, previous_hash):
        block = Block(
            index=len(self.chain),
            proof_number=proof_number,
            previous_hash=previous_hash,
            data=self.current_data
        )
        self.current_data = []  
        self.chain.append(block)
        return block

Confirming Validity of the Blockchain

The confirm_validity method is critical in examining the integrity of the blockchain and making sure inconsistencies are lacking.

As explained earlier, hashes are pivotal for realizing the security of the cryptocurrency blockchain, because any slight alteration in an object will result in the creation of an entirely different hash.

Thus, the confirm_validity method utilizes a series of if statements to assess whether the hash of each block has been compromised.

Furthermore, it also compares the hash values of every two successive blocks to identify any anomalies. If the chain is working properly, it returns true; otherwise, it returns false.

Here is the code:

def confirm_validity(block, previous_block):
        if previous_block.index + 1 != block.index:
            return False
        elif previous_block.compute_hash != block.previous_hash:
            return False
        elif block.timestamp <= previous_block.timestamp:
            return False
        return True

Declaring Data of Transactions

The get_data method is important in declaring the data of transactions on a block. This method takes three parameters (sender’s information, receiver’s information, and amount) and adds the transaction data to the self.current_data list.

Here is the code:

def get_data(self, sender, receiver, amount):
        self.current_data.append({
            'sender': sender,
            'receiver': receiver,
            'amount': amount
        })
        return True

Effecting the Proof of Work

In blockchain technology, Proof of Work (PoW) refers to the complexity involved in mining or generating new blocks on the blockchain.

For example, the PoW can be implemented by identifying a number that solves a problem whenever a user completes some computing work. Anyone on the blockchain network should find the number complex to identify but easy to verify — this is the main concept of PoW.

This way, it discourages spamming and compromising the integrity of the network.

In this article, we’ll illustrate how to include a Proof of Work algorithm in a blockchain cryptocurrency project.

Finalizing With the Last Block

Finally, the latest_block() helper method is used for retrieving the last block on the network, which is actually the current block.

Here is the code:

def latest_block(self):
        return self.chain[-1]

Implementing Blockchain Mining

Now, this is the most exciting section!

Initially, the transactions are kept in a list of unverified transactions. Mining refers to the process of placing the unverified transactions in a block and solving the PoW problem. It can be referred to as the computing work involved in verifying the transactions.

If everything has been figured out correctly, a block is created or mined and joined together with the others in the blockchain. If users have successfully mined a block, they are often rewarded for using their computing resources to solve the PoW problem.

Here is the mining method in this simple cryptocurrency blockchain project:

def block_mining(self, details_miner):
            self.get_data(
            sender="0", #it implies that this node has created a new block
            receiver=details_miner,
            quantity=1, #creating a new block (or identifying the proof number) is awarded with 1
        )
        last_block = self.latest_block
        last_proof_number = last_block.proof_number
        proof_number = self.proof_of_work(last_proof_number)
        last_hash = last_block.compute_hash
        block = self.build_block(proof_number, last_hash)
        return vars(block)

Summary

Here is the whole code for our crypto blockchain class in Python:

import hashlib
import time
class Block(object):
    def __init__(self, index, proof_number, previous_hash, data, timestamp=None):
        self.index = index
        self.proof_number = proof_number
        self.previous_hash = previous_hash
        self.data = data
        self.timestamp = timestamp or time.time()
    @property
    def compute_hash(self):
        string_block = "{}{}{}{}{}".format(self.index, self.proof_number, self.previous_hash, self.data, self.timestamp)
        return hashlib.sha256(string_block.encode()).hexdigest()
    def __repr__(self):
        return "{} - {} - {} - {} - {}".format(self.index, self.proof_number, self.previous_hash, self.data, self.timestamp)
class BlockChain(object):
    def __init__(self):
        self.chain = []
        self.current_data = []
        self.nodes = set()
        self.build_genesis()
    def build_genesis(self):
        self.build_block(proof_number=0, previous_hash=0)
    def build_block(self, proof_number, previous_hash):
        block = Block(
            index=len(self.chain),
            proof_number=proof_number,
            previous_hash=previous_hash,
            data=self.current_data
        )
        self.current_data = []  
        self.chain.append(block)
        return block
    @staticmethod
    def confirm_validity(block, previous_block):
        if previous_block.index + 1 != block.index:
            return False
        elif previous_block.compute_hash != block.previous_hash:
            return False
        elif block.timestamp <= previous_block.timestamp:
            return False
        return True
    def get_data(self, sender, receiver, amount):
        self.current_data.append({
            'sender': sender,
            'receiver': receiver,
            'amount': amount
        })
        return True        
    @staticmethod
    def proof_of_work(last_proof):
        pass
    @property
    def latest_block(self):
        return self.chain[-1]
    def chain_validity(self):
        pass        
    def block_mining(self, details_miner):       
        self.get_data(
            sender="0", #it implies that this node has created a new block
            receiver=details_miner,
            quantity=1, #creating a new block (or identifying the proof number) is awared with 1
        )
        last_block = self.latest_block
        last_proof_number = last_block.proof_number
        proof_number = self.proof_of_work(last_proof_number)
        last_hash = last_block.compute_hash
        block = self.build_block(proof_number, last_hash)
        return vars(block)  
    def create_node(self, address):
        self.nodes.add(address)
        return True
    @staticmethod
    def get_block_object(block_data):        
        return Block(
            block_data['index'],
            block_data['proof_number'],
            block_data['previous_hash'],
            block_data['data'],
            timestamp=block_data['timestamp']
        )
blockchain = BlockChain()
print("GET READY MINING ABOUT TO START")
print(blockchain.chain)
last_block = blockchain.latest_block
last_proof_number = last_block.proof_number
proof_number = blockchain.proof_of_work(last_proof_number)
blockchain.get_data(
    sender="0", #this means that this node has constructed another block
    receiver="LiveEdu.tv", 
    amount=1, #building a new block (or figuring out the proof number) is awarded with 1
)
last_hash = last_block.compute_hash
block = blockchain.build_block(proof_number, last_hash)
print("WOW, MINING HAS BEEN SUCCESSFUL!")
print(blockchain.chain)

Now, let’s try to run our code to see if we can generate some digital coins…

Wow, it worked!

Conclusion

That is it!

We hope that this article has assisted you to understand the underlying technology that powers cryptocurrencies such as Bitcoin and Ethereum.

We just illustrated the basic ideas for making your feet wet in the innovative blockchain technology. The project above can still be enhanced by incorporating other features to make it more useful and robust.

Learn More

Thanks for reading !

Do you have any comments or questions? Please share them below.

#python #cryptocurrency