Using AI To Create Skincare Products: Story Of This Hyderabad-Based Startup

Using AI To Create Skincare Products: Story Of This Hyderabad-Based Startup

Using AI To Create Skincare Products: Story Of This Hyderabad-Based Startup. And that's where SkinKraft comes into the picture — India's first AI-driven and dermatologically-approved customised skincare. To understand how the company is building customised skincare products using artificial intelligence, we spoke to Chaitanya Nallan, the CEO and Co-founder of SkinKraft.

Personalised products have always been a huge hit among humans, especially when it comes to our sensitive skin. Our skin is the largest organ of our body, and keeping it healthy has always been our prior concern. According to an industry survey, it has been found that most women do not like the products they usually buy because either they weren’t suiting their skin type or the products were not efficacious enough. And that’s where SkinKraft comes into the picture — India’s first AI-driven and dermatologically-approved customised skincare.

To understand how the company is building customised skincare products using artificial intelligence, we spoke to Chaitanya Nallan, the CEO and Co-founder of SkinKraft. “SkinKraft was born to break the notion of “one size fits all”, as well as the vicious cycle of trial and error which leads to unsatisfactory results and thereby, frustration,” said Chaitanya.

At SkinKraft, the team leverages machine learning and artificial intelligence to understand the current skin and hair concerns and goals to custom-curate the products and ingredients based on individual requirements. “We believe everyone is unique in their skin, hair and wellness concerns and goals and ideally should have individualised care-kits that suit their needs,” said Chaitanya.

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