Buana Sari

Buana Sari


How to acquire more customers digitally in 2022

In 2022, businesses are busy reassessing their client acquisition models to stay afloat. With marked change in customer priorities, they are compelled to rethink their customer acquisition strategies. The major question - ‘how to acquire customers’ remains.

The last few years have shown a steep increase in the cost of acquiring new customers. Traditional ways of customer acquisition are more expensive and customers are less trustworthy of brands. Does that mean that businesses should give up? Instead of focusing on what’s disappointing, businesses must concentrate on what is possible — with the appropriate digital tool and technology, they can quickly capture customer attention, create greater customer engagement and enhance sales conversion. 

Digital marketing tools are the best bet for brands in 2022 for acquiring more customers and earning more revenues. moLotus is one such tool which comes as the most cost-effective solution to customer acquisition.  Adobe reports suggest that Millennials are spending about 9.6 hours consuming digital content every day. Innovators and Early adopters have cracked the code of customer acquisition funnels and are acquiring more customers digitally via moLotus.

This year, adding moLotus to the customer-acquisition strategy framework, most brands will be reaching customers quickly like never before. Here are the most actionable ways to acquire new customers digitally in 2022:

1. Dig Deeper into Customer Intelligence

Researchers have agreed to the fact that Customer Intelligence (CI) proves to be a powerful catalyst in pushing business to the next level. This year deep customer intelligence forms an integral part of customer acquisition strategy for brands. Businesses need to know their target customers better - demographics, interests, buying behavior, and much more. 

Based on the customer intelligence provided by platforms like moLotus, better customer acquisition strategies can be designed and fine-tuned. Surveys reveal that businesses are gaining superior customer intelligence via moLotus, targeting massive customer data based on different business criteria including demographics, interaction, etc. This platform allows them to send customized messages to the customers, attracting more customers.

2. Reshape Brand-Customer Interaction

In the last few years most businesses have been struggling to enhance brand-customer interactivity. In 2022, Interactive communication still plays a pivotal role in effective customer acquisition. Recent surveys suggest that mobile-based video campaigns with multiple call-to-action options attract new customers with high sales figures. It would be apt for businesses to go for moLotus powered interactive advertising. Interestingly, moLotus mobile ads provide advanced response options for customers including SMS, call back, and more. Thus, consumers and businesses can better interact with each other in real-time. 

Enhancing customer interaction through moLotus has brought rich dividends across all industry verticals. Well-connected customers spend more on the brand offerings and stay more loyal over time. For instance, studies have shown that in the banking industry customers are more likely to increase their deposits and open an additional account if they rate a bank as excellent in customer interaction parameters.

3. Work More on Brand Visibility

The pandemic has accelerated customer’s mobile screen time. This has also accelerated businesses’ need for online visibility, especially on mobile devices. Precision in mobile branding is more crucial now. Mobile advertising tools like moLotus are successful in providing brands an edge when it comes to brand visibility. Just by watching moLotus rich media messages consumers can easily come to know about the brand. 

In 2022, the performance-oriented moLotus ad campaigns are all set to yield high brand recall, high conversions and acquisitions. The interesting fact is that moLotus messages aesthetically stand out and remain in the customers’ mobile inbox until deleted by them. This unique aspect of moLotus further triggers brand visibility and customer acquisition. There is no need for any App download or active internet/ data pack.

4. Transform Lead Generation

This year lead generation calls for a make-over if businesses are to get more customers. For years generating leads has been a huge challenge for businesses involving more costs and wastage of resources. In 2022, next-gen lead capturing platforms like moLotus will provide more high-quality leads at less cost per lead. Now instant lead generation is a reality for brands, with moLotus offering direct inbox delivery to all kinds of mobile handsets, irrespective of phone type or model – 2G, 3G, 4G, 5G smartphone, i-phones, and feature phones.

5. Step Towards Hyper-Personalized Experiences

As mobile personalization technologies advance, businesses will have a bigger opportunity of building better connections with their customers in 2022. By offering personalized touch to their campaign’s businesses will attract more customers and increase sales volume. The desired level of personalization is only attainable via hyper-personalized moLotus advertising. 

The innovative technology generates new customers by providing unique hyper-personalization options such as name, greeting, reward, etc. Furthermore, the hyper-personalized moLotus ads are capable of engaging a massive customer base in a better way to acquire more customers. Personalization is based on rich customer data. In 2022 this technology could help drive richer, hyper-personalized customer journeys by presenting customers with hyper-personalized recommendations according to their preferences.

6. Attract Customers via Innovative Rewards Programs

The pandemic has dramatically altered the lives of consumers and the way businesses operate, as the world crosses the two-year mark. This year brands have to look to incorporate new reward campaigns to make up for lost revenue from the pandemic and boost customer acquisitions. Most businesses are expected to redesign their loyalty campaigns using advertising tools like moLotus in order to attract new customers with a superior, data-driven understanding of how they now prefer to shop, travel and visit.

Most global businesses have already found the phenomenal customer acquisition potential of moLotus digital rewards & loyalty campaigns. Surveys reveal that moLotus campaigns improve customer experience with brands thus building rapport. The campaigns offer tangible reasons to stay connected with brands and buy more from them. moLotus HQ videos upto 40 sec and rich media messages offering coupons, gift cards, etc. engage loyal customers, greet & reward them, thus keeping them loyal. 

7. Emphasize on Customer Education

In 2022 digital technologies are to make brands better equipped to educate customers and increase the possibility of getting more customers.  This year mobile videos are expected to gain more popularity among customers, with brand storytelling emerging as a major way to educate and entice consumers. 

Businesses are educating their consumers about their product and services by using breakthrough digital platforms like moLotus. The platform offers unique rich media formats like videos, brochures, slides, etc. used for creating attractive storyboards enabling brand story-telling. High-growth brands are discovering the potential of moLotus in customer onboarding and training-related content that is delivered directly into customer’s mobile inbox. 

This in-context digital learning experience sets the customer into a seamless discovery-trial-conversion path. The brands are relying on moLotus to offer instant access to the latest product updates and related content from any mobile device regardless of whether the customer is online or offline. These marketing efforts are leading to phenomenal growth in sales figures despite the dismal conditions prevailing. 

8. Offer More Customer Convenience

According to the latest customer experience trends convenience happens to be the key to customer acquisition and sales. Digital technologies offering customer convenience like moLotus are no longer an option, they are critical to any business’ survival, no matter the size. 

Modern customers want instant gratification and businesses that provide instant gratification have a massive competitive advantage in terms of customer acquisition. Brands can proactively answer questions and offer quick responses via moLotus. Customers can conveniently understand the products and services by just simply watching moLotus mobile videos.

In 2022, shopping is no longer restricted to physical visits to retail stores. Customers prefer mobile commerce, expecting digital, at-home, and low-touch buying. Brands are taking the help of moLotus to promote themselves digitally, enabling mobile commerce. Through moLotus mobile messages customers can digitally access the product information and purchase them with a single click. The buying process is digital and thus enjoyable for customers as they no longer wish to interact with pushy sales representatives. 

9. More Thrust on Process Automation

2022 brings in large scale automation of customer processes via digital tools. Brands have the opportunity to create hassle-free customer experiences digitally resulting in enhanced client acquisition. This year, breakthrough digital transformation powered by tools like moLotus will increase efficiency, lower costs and increase profitability by automating more customer processes. 

The marketing automation capabilities of tools like moLotus will transform the customer acquisition process right from lead generation, outbound calls, and more resulting in more sales and revenue. Customers are likely to buy more having the privilege to buy products by simply reverting to automated mobile messages.

10. Upsell & Cross-sell More

Prospects of upselling and cross-selling digitally are high this year. Businesses are having considerable new client acquisition opportunities by running unique moLotus upselling and cross-selling campaigns. They are targeting huge databases and capturing quality leads via these campaigns. Brands from all industry verticals including baking and insurance have mastered the art of digital upselling and cross-selling. They are designing innovative services and products adding to more upsell and cross-sell via moLotus.


Digital customer acquisition is more crucial in 2022 than ever before. Latest trends showcase evolving customer demands and expectations. Therefore, more brands should sell and earn more by embracing digital technologies like moLotus. With the accelerated pace of digital disruption this year, moLotus is better poised to assist businesses aiming at low-cost customer acquisition with incremental revenue growth.

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How to acquire more customers digitally in 2022
yogesh sashi

yogesh sashi


Is it worth learning digital marketing in 2022?

Is it worth learning Digital Marketing in 2022?

The program is very much useful for students and professionals who want to have a deeper grasp of digital marketing courses in Bangalore in order to advance their careers.

Yes, enrolling in a digital marketing school is an excellent investment in your future. You will be qualified to apply for various career opportunities in the digital marketing area once you have completed your digital marketing degree. As if it were a job.

Here are some advantages of taking a Digital Marketing course:

A wide number of career options will be available to you:

You are not limited to a specific employment role in digital marketing. New web work for various firms and enterprises is exhibited on a regular basis. This has the added benefit of allowing for different sorts of work and workstations to be built. This choice, however, must be taken after careful consideration of task duties.

It might help you get a fresher-level job:

Obtaining a digital marketing certification is one way to demonstrate to your future employer that you have the digital marketing skills required for the position if you are a novice with no experience.

It's more productive than wasting time on Google:

A well-structured digital marketing course will teach you what you need to know without wasting time reading hundreds of unrelated blog entries, each with its own digital marketing strategy.

You will be paid well.

In comparison to other professional roles, the digital marketing field pays more. In this sector, there is a lot of room for advancement and development. Some well-known digital marketers make 2–3 lakhs every month. It offers good employment growth and a competitive wage. 

Increases the Flexibility:

The digital marketing course will prepare you to work in a variety of industries. A student of digital marketing might work in a variety of industries. It is also used in several parts of the industry. 

Among the segments are:

Marketing agency

Hospitality industry

Manufacturing industry

IT industry and many more.

100% Job assistance:

Because there are more digital marketing positions available on the market. Students enrolled in the digital marketing course will have access to comprehensive placement services. Students can begin working immediately after completing the course.

Students can obtain these employment responsibilities in companies after completing the digital marketing course. Because digital marketing is a rising field in the business, it offers students more prospects for advancement. After getting skills in online marketing, students can begin earning money online and work for top digital marketing organizations and companies.

There are options for both online and offline study:

A digital marketing course can be taken both online and in a classroom setting. Some of the better training institutes offer students online courses with live professors who go over each topic thoroughly. 

If you are looking for the advanced digital marketing course in Bangalore, then Digital Academy 360 is the digital marketing training institute in Bangalore and right place to go. All of the trainers at Digital Academy 360 have extensive experience in their respective fields. 


You'll receive live session recordings that you can download and utilize at a later time. There will also be pre-recorded videos available. As a result, the value of your education will increase. They also provide full placement assistance.

If the information presented above piques your interest and you'd want to learn more about this course, go to their website and take a look around, or join up for a live demo session.

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Chandra Sekhar


The Ultimate 5 Best Advanced Digital Marketing Courses in 2022 Checkli

The Ultimate 5 Best Advanced Digital Marketing Courses in 2022 Checklist

If you want to be an expert in Digital Marketing, you have to know thoroughly the foundation of digital marketing.

This digital marketing course will cover the fundamentals of digital marketing and advertising and is designed for those who want to get involved in digital strategies at their current company or are seeking a career change.

Many people prefer to do the Advanced digital marketing courses in Chennai where they get training about everything they need to know about marketing and advertising in the corporate sector. Here they will be able to build and implement an effective digital marketing plan after completing the course.

This course provides a diverse set of approved and hyper-relevant courses in the field of online marketing.

Who can do the Advanced Digital Marketing Course?

People who desire to work in the Marketing and Advertising Industry in a corporate environment.

Working Professionals who seek to improve their digital marketing skills.

Current Marketing and Advertising Professionals searching for a competitive advantage in their workplace.

The following are some of the advanced digital marketing courses:

Digital Marketing and Communication

The certificate program in digital marketing and communications promotes excellence in marketing, communications, and product management. Professionals in this field help influence corporate decisions and lead strategic marketing strategies by combining talents in research, writing, design, and analytics.

Digital Marketing and Programmatic Ads

The automated purchasing and selling of online advertising are known as programmatic advertising. This automation streamlines the process and consolidates the digital advertising activities into a common technology platform, making transactions more efficient and effective.

Programmatic systems have been expanding their inventory and database to the point where every format and channel, including mobile, desktop, tablet, audio, digital outdoor, and TV, may now be accessed programmatically.

Digital Marketing with AI

There is no doubt that artificial intelligence (AI) will impact the future of digital marketing. It's not so much about what's new now as it is about what's going to happen in the next years. So only, India’s IT Hub is having the largest number of digital marketing training institutes offering advanced digital marketing courses in Chennai.

The potential of AI opens intriguing new possibilities in digital marketing. This isn't the end of it, though. Under the AI wing, there is a slew of other tools, strategies, and productivity enhancements. Artificial intelligence is a rapidly evolving field, and if you want to make it work for you and your company, you must stay on top of it.

Digital Marketing and Analytics

The course is meant to help you grasp core marketing foundations as well as necessary digital marketing skills such as organic marketing, paid marketing, marketing analytics, and more. This course will teach you about the importance of data science in marketing analytics.

It also aids in the understanding of corporate issues, marketing principles, branding, and PR communications. You'll also learn digital marketing techniques that are essential for success in the marketing field.

Strategic Digital Marketing

This digital marketing strategy course will assist you in developing the skills necessary to design a winning strategy for any company. This course will familiarise you with the digital marketing landscape and act as an introduction to digital marketing strategy.


If you are already working in the Digital Marketing field and you needed to upskill your skills or want to change your job, then you must consider any of these above-mentioned courses.

There are many possibilities available to you, and the job changes that will open up will be well worth it. Take the time to conduct the necessary research regarding the subject.

As a next step, If you are looking for digital marketing courses in Chennai, you can look into the top-ranked course on this list, ie, Digital Marketing and Analytics or with Programmatic Ads.

These are some of the excellent courses to help you advance your career in digital marketing, regardless of where you are in your profession right now.

Digital Academy 360 | Digital Marketing Course and Training Institute in Annanagar

Address: X-41, Shivananth Building, 2nd Ave, next to Ayyappan Temple, Anna Nagar, Chennai, Tamil Nadu 600040

Phone073535 15515


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yogesh sashi

yogesh sashi


Why Choose Digital Academy 360 to Learn Digital Marketing

Why Choose Digital Academy 360 to Learn Digital Marketing?

Digital marketing training has become the most acquired skill in Bangalore in the last few years. More than 60% of college graduates have a good understanding of how social media and digital marketing work. This interest is fueled by today’s growing demands to fill the void of good digital marketers. The youth of Bangalore has realized the worth of digital marketing courses in Bangalore and are beginning to fashion newer and cooler professions for themselves. It has been established that upskilling yourself with the fundamentals of digital marketing can go a long way towards a fruitful career. 

Since we are addressing Bangalore, you would benefit from learning about the best option for digital marketing training institute. Digital Academy 360 is by far the best digital marketing training institute in Bangalore. There are many reasons why and we will get to them.

Digital Academy 360 began operations in 2015 with the sole mission to get as many folks trained and upskilled as possible. The focus for them was to make sure that every individual was well-equipped with the commercial and behind-the-scenes aspects of digital marketing. Learning how digital marketing can empower your business can be quite an eye-opener. There are still many businesses that do not understand the importance of marketing their products or services online. With Digital 360, the initiative has been taken and today they have transformed more than 30,000 careers. 

The reason why so many students and learners flock to Digital Academy 360 is that it is the only place that offers:

  1. Online & Offline Classes: Today, especially after the pandemic, every learning institution is focused on online learning, to rope in larger crowds. Digital Academy 360, in fact, is a hub for live classroom sessions to incorporate peer-to-peer learning effectively.
  2. Paid Internship Opportunities: Nowhere else can anybody find a training institute that gets their students paid internships throughout the entire duration of the course. Students can get real-world exposure to corporate culture while also deep-diving into the world of digital marketing.
  3. Job Assurance: Digital Academy 360 has a clear end goal for every candidate who enrolls in any program - to get them gainfully employed. Since they are tied up with more than 1000 hiring partners, which include some big names such as Google, Amazon, Facebook, TCS, and the like, job assurance is more or less a given.
  4. Fee Refund: On the off chance that a candidate is unable to get placed even after their best attempts, then Digital Academy 360 offers a full refund of the course fee. That is a real commitment to the cause!

If you are still unconvinced with the prowess of Digital Academy 360’s operations, you will need to shop around to find a better place. The Digital Academy 360 alumni would answer all your questions on what to expect from a digital marketing course in Bangalore. Digital Academy 360 has 5 learning centers across Bangalore in Jayanagar, HSR Layout, Indiranagar, Hebbal, and Malleswaram. To schedule a class or to join a course, just visit their website. Your future is in your hands, make the right call for your future today.

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yogesh sashi

yogesh sashi


Why is digital marketing important


In the twenty-first century, the way businesses communicate with their customers has evolved with the times. Traditional marketing has taken a step back to make room for a new face to enter the sector. We all live in a digital world where we are all immersed in new technology that makes us feel at ease and makes any type of work easier. The more comfortable the zone becomes, the more difficult it becomes for people to make a living because there will be more people competing for a single job.

The world's economy grows through many types of government-run or privately held businesses. In this era, having advanced technologies can have both positive and harmful consequences.

Digital marketing is a type of marketing that involves the use of electronic devices, and it is also utilized by marketing professionals to communicate with customers. Marketing campaigns that display on a computer, phone, tablet, or other device are referred to as digital marketing. Learn digital marketing courses in Bangalore with 100+ modules with 20+ Google certifications.

Advantages of using Digital Marketing :

You may keep track of your competitors:

You can do this activity by setting up Google alerts. You can easily compete with your competition, although traditional marketing would not allow you to do so.

Build Your Brand's Reputation:

Digital marketing raises brand awareness and strengthens your brand's reputation among consumers.

Saves time and money:

Digital marketing is both cost-effective and time-saving. When compared to traditional marketing, it will generate a lot of money.

Huge Engagement: 

You have a good understanding of your target audience and interact with them on a variety of media. The greatest ways to reach out to the target demographic are through social media sites such as Facebook, LinkedIn, and Twitter.

Great career choice:

Individuals have found digital marketing to be a fantastic career choice. Business owners want to master Digital Marketing so that they can promote their company, while freshers and job seekers see it as a viable career option.

Digital marketing gives platforms for all types of businesses whether small, medium, or large. It is less expensive than other forms of traditional advertising.

For every company’s growth, Digital Marketing will provide higher ROI and conversions, and also your company’s revenue will increase. 

So, if you've been considering how digital marketing may help your company develop, I hope these points are helpful. So go ahead and use the digital medium to promote your company on a worldwide scale. Your business's results and improvements will undoubtedly amaze you.

If you're serious about digital marketing as a profession, I recommend going through the correct channels to learn it. There are numerous good institutes that provide both online and offline digital marketing courses in Bangalore. If you are looking for the best digital marketing training institute in Bangalore, then Digital Academy 360 is an excellent place to start your digital marketing career if you want to learn from the best. It provides both online and face-to-face training. The online course will be completed in three months, while the offline course will take four to seven months.

Many people whose lives are being transformed by the Digital Academy 360 team, which is laying the groundwork for a successful career path in the digital world for them.

If the information presented above piques your interest and you'd want to learn more about this course, go to their website and take a look around, or join up for a live demo session.

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yogesh sashi

yogesh sashi


Career in digital marketing


We've already seen the impact this ongoing epidemic has had on the employment market, with most verticals experiencing a decline in growth, millions of jobs lost, and new job creation on a downward trend!

There are, nevertheless, a few fields that have maintained their strength and emerged as actual opportunities, Digital marketing is one of them!

As a result, a career in digital marketing is one of the greatest options available right now, but with so many job seekers interested in this industry, competition for employment has increased. As a result, learning the digital marketing courses in Chennai thoroughly is essential if you want to stand out from the crowd.

Choose Digital Marketing as a career

According to a new survey from the University of Massachusetts Dartmouth, 73 percent of Fortune 500 businesses now have active corporate Twitter accounts, and 66 percent have Facebook pages.

According to Conductor, a New York firm, there has been a 112 percent increase in demand for SEO practitioners, with pay as high as &94,000.

Since 2006, the number of job listings using "SEO" has surged by 1900% on Job Search | Indeed.

These statistics will help you comprehend the rise and significance of digital marketing in today's firms. Having a skill in this area will undoubtedly offer you an advantage.

Now if you pursue a profession in Digital Marketing, you will not be bored, nor will you be stuck doing the same old jobs day after day. The reason for this is that digital evolves, morphs, transforms, and evolves at a rapid pace and necessitates continuous updates to accommodate these changes in your strategy, communications, and promotions.

The possibilities are unlimited, and the potential for progress is limitless. This is a field where your work is really important. So if you’re willing to work hard and put in the extra hours, you’ll be the most in-demand digital marketer that any firm wants to recruit. 

That is why there is a high need for digital marketing jobs these days.

After considering all the above-mentioned factors, If you're serious about learning digital marketing as a career, I recommend going through the proper channels. There are various good institutes that provide digital marketing courses in Chennai both online and offline.

If you are looking for the best digital marketing training institute in Chennai, then Digital Academy 360 is a great place to start your digital marketing career. 

As a result, each Digital Academy 360 member is separated into distinct groups and assigned various group tasks. We can learn in a variety of methods from a variety of people with different perspectives.

Conclusion :

Without Digital Marketing you won’t be able to promote your brand and reach out to your potential customers.

You'll receive live session recordings that you can download and utilize at a later time. There will also be pre-recorded videos available. As a result, the value of your education will increase. They also provide full placement assistance.

If the information presented above pleases your interest and you'd want to learn more about this course, go to their website and take a look around, or join up for a live demo session.

Keywords: #Digital Marketing Courses in Chennai, #Digital Marketing Course in Chennai, #Digital Marketing Training Institute in Chennai, #Digital Marketing Training Institute in Chennai, #Digital Marketing Training in Chennai, #Digital Marketing Institute in Chennai, #Digital Marketing Courses in Chennai with Placement, #Digital Marketing Course Fees in Chennai, #Digital Marketing Course Near me in Chennai