It’s common for a client to come to a meeting with a (half- or fully) finished solution that they want help turning into reality.
It’s just as common that what we end up doing is far from what they asked for in the first meeting.
And the reason is key to why you, the professional UX or graphic designer, can justify your role.
Designers in general, and junior designers in particular, have a tendency to just say yes to whatever a client comes asking for. From what I’ve seen over the years with colleagues, friends, and business acquaintances, it often stems from a fear of losing the project.
“If we give them what they ask for, we’ll get the job.”
Better not ask too many questions, right?
When you assume that your client has themselves properly diagnosed their situation and come up with the best solution, you’re running the risk of setting off on the wrong track. You might deliver to your client exactly what they ask for, and they might be happy about it as they receive it. But if the solution you produced for them doesn’t have the effect they were hoping for, you’ll likely not be approached the next time around. You’ve delivered the right medicine, but for the wrong diagnosis.
Just like a patient going to their doctor for help, your client comes to you. Don’t take their self-diagnosis for truth, and don’t just give them the medicine they have decided is the best.
You’re the expert here. Diagnose their problem and tell them what they need to do.
I had a client approach me about a redesign of their website which had been almost untouched for the last decade. Ten years in Internet time is pretty much a different generation from where we are today, and the client wasn’t happy about what the website was doing anymore. They had in mind a redesign, and as our meeting progressed it became more and more clear that what they were asking for was nothing more than a fresh coat of digital paint, and one or two subpages changed or added.
The most common reaction to a proposal like this is that the designer or design firm throws themselves at this, and goes from the client describing what they want, to the designer asking details about the design changes, color schemes, font styles, and so on. They don’t want to miss out on a sale, so they are eager to say yes.
“You want a new look for your website? No problem, we can do that.”
But what would a more modern design of the same content actually do? And what is the client after?
If you don’t know what your client is looking for, you don’t know what problem to solve. And if you don’t know what problem to solve, you’re going in blind.
“But I know what the client is looking for, they told me what they wanted!”
They told you what they believe they want, but that might not be right. And it might not be what they need.
As I realized what the client was asking me to do, I began asking them questions about what they were hoping to get out of the project.
So let’s take a look at what you can ask to guide the process forward.
“We want to redesign our website.”
With this info, at least I knew what my client was after, right?
No, I really didn’t. I only knew what they thought they should ask for, but what they believe they need to buy isn’t necessarily what they actually need. So I had to start digging.
“Why do you want to redesign your website? What are you hoping that the redesign will do for you long-term?”
“We feel like our website feels dated, and we want a fresh look so that it will invite more potential customers.”
“How is your current website working? Are there any pain points you have noticed?”
“We have noticed a decrease in traffic and people who visit aren’t sticking around for long.”
“Who are you aiming for as an audience with your website? What would you consider a successful visit from a potential customer?”
You need to dig deeper.
In this case, my client had initially asked for a new look but was planning to keep the same content and functionality. What we ended up was a complete rework of their design, content, layout, we came up with an optimal journey for a visitor and how we could lead them through that. We added interaction and functionality where needed, and brought their business from having a website that acted as an online billboard to a new way for potential customers to go through the buyer’s journey.
You can’t give them what they need before you know what they need.
#user-experience #business #ux #design #graphic-design
The main factor that defines the success of any mobile app or website is the UI/UX of that app. The UI/UX is responsible for app elegance and ease of use of the app or website.
Want a unique UI/UX designer for an app or website development?
WebClues Infotech has the best UI/UX developers as they have a good experience of developing more than 950+ designs for the customers of WebClues Infotech. With a flexible price structure based on customer requirements, WebClues Infotech is one of the efficient and flexible UI/UX developers.
Want to know more about our UI/UX design services?
Share your requirements https://www.webcluesinfotech.com/contact-us/
View Portfolio https://www.webcluesinfotech.com/portfolio/
#ui/ux design & development company #ui/ux design services #ui ux design company #ui/ux development services #hire ui/ux designers #hire dedicated ui/ux designer
In this digital age merely an online business presence is not sufficient for business growth. The digital resource should be interactive, elegant, and easy to use.
Who would be able to create such an experience? UI/UX Designer
Hire the top-notch UI/UX designer for your Website or App development from WebClues Infotech. With some large names in its client base, WebClues Infotech has offered its UI/UX designers to create an amazing work of art in terms of mobile app development.
Want to develop a unique and elegant design for your website or App?
Get in touch with WebClues Infotech
Share your requirements here https://www.webcluesinfotech.com/contact-us/
Book Free Interview with UI/UX Designer: https://bit.ly/3dDShFg
View Portfolio https://www.webcluesinfotech.com/portfolio/
#hire ui/ux developers #hire dedicated ui/ux designer #hire a designer #top ux/ui designers for hire #hire ui/ux designers #hire creative ui/ux designer
Do you want to make a user-engaging mobile app with a top-notch UI/UX design? We at AppClues Infotech have a creative & top-notch UI/UX designers team that helps to create a magnificent app design & development for your business with modern technologies.
#best ui/ux mobile app designers in usa #top ui/ux design company in usa #hire the best ui/ux designers in usa #ui/ux design company #best ui/ux design company in usa #custom mobile app design services in usa
User experience is something more than what users see behind the glass. Focusing on user experience, AppClues Infotech has assisted myriads of start-ups and enterprises run their operations more efficiently. It has designed stunning interfaces that provide phenomenal experience to the users.
Our designers are leaders in solving complex business challenges while giving users simple and memorable experiences. We specialize in cross-channel, user experience design for web platforms, web-based software applications.
Services We Provide:
Our UX Design Process :
AppClues Infotech’s team is proficient in nurturing brands with beautiful design and improve their identity as prominent player of their niche. Our area of expertise includes user experience (UX) design, user interaction design, user interface (UI) design, prototyping, business design, design strategy, and design research.
Our team thrives on solving complex design problems and realizing digital product ideas. We are experts in making custom mobile applications, creating personalized corporate websites, and designing other digital tools. We use design and technology to help companies thrive in a digital world.
Our UX designers dive in deep to understand the different user personas for your product and add particular design elements that can enhance their user experience. Our design process stems from an agile and a responsive digital development process that incorporates effective collaboration.
Contact us and we will give you individual customized solution for your business requirements.
View our Portfolio
#ui/ux design #best ui/ux design company #top ui/ux design company #best ui/ux design services agency #hire ui ux design agency
TopDevelopers has listed the competent UI/UX designers after an in-depth evaluation of their presence in the market, customer reviews, work efficiency of the teams and their expertise in designing. The UI/UX service providers here can create highly interactive and aesthetically sound designs that will help business apps in user retention. Since UI/UX is one of the major areas for a successful website or app we have picked these companies carefully to fulfill your needs.
Here is the list of Best UI UX Designers & Developers Firms.
#UI/UX Design Service Providers Companies #UI UX Designers & Developers Firms #UI/UX Designing Companies #UI/UX Design Agencies #Hire UI UX Designers