E-commerce is an industry where several players compete with each other for shoppers’ wallet share. The nature of the business requires them to allocate a significant portion of their marketing budget for digital ad campaigns. Pay-per-click ads...
E-commerce is an industry where several players compete with each other for shoppers’ wallet share. The nature of the business requires them to allocate a significant portion of their marketing budget for digital ad campaigns. Pay-per-click ads, in particular, are preferred by online stores to boost sales. However, the challenge with PPC ads is to generate a high ROI with a well-formulated strategy.
We have put together a list of common mistakes that Pay-Per-Click Advertising Agency can avoid to augment their online sales efforts.
#1. Not targeting all the potential customers
The number of sales an online store can generate depends on the number of visitors it can attract. The objective of any digital marketing Service Provider is therefore to generate as much traffic as possible. It is also the most challenging task. In a State of Inbound study, generating traffic and leads are highlighted as the top marketing challenge faced by marketers.
Marketing challengesImage Credit: State of Inbound
The widespread availability of smartphones, tablets, and desktops reflects the size of digital traffic in the market. In this traffic, there are lots of variations depending upon demographic factors. To cover everyone with your PPC ads, it requires a robust approach to influence your target audience. Traditional media advertising is not a popular method these days as paid search and display ads market is reaching new heights. Worldwide businesses are investing more in paid search and display ads as compared to traditional media advertising.
Each traffic channel has a range of audience that represents one dimension. Nevertheless, every audience segment has a different perspective about products and ads related to them, thus creating a separate dimension. Usually, focusing on one dimension becomes expensive because you are not harnessing the complete potential of ads. As a result, your average cost-per-click(CPC) increases, and you get irrelevant traffic that doesn’t convert.
The merger of both these dimensions enables you to build a proper strategy for targeting the right set of audience in the right manner
READ THE FULL BLOG: https://www.oodlesmarketing.com/blog/improve-ppc-ads-performance-maximize-roi/
Pay-per-click (PPC) marketing, as the name suggests, advertisers pay every time their ad is clicked. Though it is complex, it is still undoubtedly the best and most effective form of digital marketing. **[Digital Marketing Service...
Pay-per-click (PPC) marketing, as the name suggests, advertisers pay every time their ad is clicked. Though it is complex, it is still undoubtedly the best and most effective form of digital marketing. Digital Marketing Service providers have a wide scope to grow their traffic to new heights by improving PPC Performance. Google Adwords helps you stand out from others by showing your ads on the top of the Search Engine. Whereas the bid amount affects the placement of your ads. In this blog, I am going to tell you the tips to optimize your PPC Campaigns.
Adjust You Campaigns by Match Types
You need to Classify your ad using the following match type: - Exact Match - Broad Match Modifier- Broad match - Phrase Match Though you need to avoid the phrase match since broad match modifier alone will cover all the keywords that can come under phrase match. Well, if you have not adapted the exact match keyword changes yet, its time to do it now. Last year Google made this major change in the keyword match type. This was a huge change in the PPC sector. Advertisers are now displaying more keywords than before after the update. Also, check if there are the same keywords in different ad groups to avoid impressions on that keyword.
Do Not Ignore Negative keywords
Create a list containing all the negative keywords as they are the import part of your account performance and advertisers usually ignore it. They are not only important for your PPC ads performance but also for the ads budget. Negative Keywords will help you reach the targeted audience only by filtering out the unwanted traffic thus improving your click-through rate, quality score as well as conversions.
Also Read : Gain the Competitive Advantages With Google My Business Optimization
Don’t Leave Ad Copy Rotation To Google
Being a PPC Management Service Provider you can either leave the Ad copy rotation to google or do it on your own. But the best advice we can give is, start rotating ads on your own to optimize it properly. Again the ad rotation depends on whether your campaign is for branding or direct response. The Ad rotation works best for branding campaigns.
READ THE FULL BLOG: https://www.oodlesmarketing.com/blog/boost-ppc-performance-2020/
A great PPC campaign starts with a stable foundation or a with a goal-oriented strategy. Check out our **[PPC...
A great PPC campaign starts with a stable foundation or a with a goal-oriented strategy. Check out our PPC strategies for running successful campaigns in Google Ads.
Want to know about PPC Course then Visit: http://cbitss.in/seo-ppc-training-in-chandigarh/
TokyoTechie.com , a number one PPC management company, possesses unparalleled expertise and skills in PPC campaign management.
Pay-per-click (PPC) advertising is a quicker route to increase the web site traffic and generating leads than SEO. In exchange for paying every time a visitor clicks on your ad, PPC helps you to jump to the top of the line on Google and Bing. With the proper budget and strategy, you'll be able to acquire immediate high visibility for even the foremost competitive and profitable keywords.
TokyoTechie.com , a number one PPC management company, possesses unparalleled expertise and skills in PPC campaign management. we have a tendency to facilitate your business grow by delivering measurable, cost-efficient and fast results.