If you are developing and launching a mobile app, analytics is going to be your best friend. For more details, please go through the blog.
The Why, What, How & Key Terms If you are planning on developing, launching, and scaling a mobile application, app analytics are going to be your go-to for understanding key milestones in your app’s growth and success. With mobile app analytics, not only can you gain insight into your users’ behaviour, but you can visualize and address obstacles as they occur in real-time, allowing you to accurately optimize your app. If you’re a new developer or someone looking into having a mobile app made, here is everything you need to know about mobile app analytics. Getting to Know the Basics – Why, What, & How Let’s dive into the why behind mobile app analytics. These are essential to the development process for several reasons.
They provide you with insights into how users are interacting with your app. They tell you which parts of the app your users interact with the most. They tell you what actions your users take in the app. With these insights, you can create an action plan around improving your mobile app depending on what your goals are. For instance, you may choose to add in new features that your user base is asking for or improve on existing functions if you find that users are frustrated with a particular section of the app. Other than this, you may choose to remove certain features that aren’t used a lot. Finally, mobile app analytics will also give you in-depth information on key performance indicators (KPIs) which are needed for strategy adjustment.
While all of these things are good, in order to know what to do with your mobile app analytics, you need to know what your app goals are (the what). Your milestones are going to be different than another developer’s as every app is different and has different target audiences. For instance, a mobile game may focus on increasing revenue by increasing its user base and pushing in-app purchases (microtransactions). On the other hand, a retail mobile app may want to increase store traffic or bring about better brand awareness, while streaming apps will focus on getting their user base to subscribe to music plans.
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