Today, we will learn what is network latency and what we can do about it. Latency is always going to influence the performance of your website but with the proper tooling, you can mitigate its impact.
You may call it different names but the outcome is the same. Your website loads slowly and with people’s attention span these days, that will probably mean they are going to move on to a different site, service or platform. Not ideal, to say the least.
Latency is the time it takes for a request to travel from the sender to the receiver and for the receiver to process that request. In other words, it’s the time it takes for the request sent from the browser to be processed and returned by the server.
Consider a simple e-commerce store that caters to users worldwide. High latency will make browsing categories and products very difficult and in a space as competitive as online retailing, the few extra seconds can amount to a fortune in lost sales.
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