Wix negative ads attacking WordPress created a strong anti-Wix response online. Promotional Bose headphones sent to developers and online marketing influencers as part of the campaign did not prevent the recipients to publicly question the effort to promote with a negative attack.
The Wix negative campaign appeared to be centered on portraying WordPress in an extremely negative light in the context of a web developer seeking help for a mental health crisis. One video, titled The Update of Doom, is typical of the attack ads.
In it a web developer is in psychiatric counseling. The subtext is that WordPress is so bad that the web developer needs psychiatric help.
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