Over 1.8 billion people buy goods online, and each year sales continue to grow. According to Internet Retailer research, consumers spent around 3.46 trillion dollars online in 2019, compared to 2.93 trillion in the year before. Shopify’s data shows that 28% of buyers shop online a few times a month, while 15% of consumers purchase on the internet weekly. In order to meet that demand, more and more businesses launch their online shops. But how to build a successful one that will generate many sales?
How to launch a digital storefront the right way
The rapid development of technology and ferocious competition in online trading resulted in high customers’ requirements. It is no longer enough to set up a store with basic functionalities — shoppers need much more than that. If you want to attract customers’ attention, you also have to think about design, mobile optimization, payment options, marketing, customer support, and so on.
What all platforms for online shops have in common is an opportunity to list and sell the goods, however, when it comes to functionality and ability to meet the shopper’s needs, they differ a lot. If you want to build a sustainable e-commerce business, it is vital to choose the platform for your online store carefully. The key here is to understand whether its capabilities are in line with your business model is and your customer wishes.
WooCommerce Magento, and Shopify: the basics
WooCommerce Magento and Shopify. If you are currently planning to launch an online shop, you have certainly come across these three brands. These three e-commerce platforms are among the most popular online shopping systems in the world. There are more than 250,000 companies that run on Magento, while over 500,000 merchants use Shopify, and about 5 million shops have installed the WooCommerce plugin.
Building a WooCommerce/Shopify/Magento store turned out are one of the most beneficial ways to ensure the sustainability of an online shopping business. The other question is which platform you should choose? Let’s take a closer look at each of these e-commerce solutions and compare some of their characteristics.
What is Magento?
Magento is a professional solution for medium and large online shops that offer an impressive range of functions and specifications. When we talk about Magento marketplace development, we mean either Magento Community, a free open source version of the platform, or Magento Enterprise, a paid version of the solution. The first one is more suitable for small businesses that want to learn how to create an e-commerce site. At the same time, the Enterprise version is excellent for companies planning to scale their online shopping business and ready to experiment with extra features.
Magento platform uses the latest web technologies and offers comprehensive customer management expertise, back-office tools, an improved mobile shopping experience, point-of-sale (POS) integration, visually attractive product catalogs, and a host for reporting and promotions. It is worth mentioning that Magento is an extremely customizable platform; however, in order to utilize all the benefits it offers, you need to have advanced programming knowledge.
What is WooCommerce?
WooCommerce is not a typical shop software, but a WordPress plugin that extends the website with an online shop. Nevertheless, it is an excellent e-commerce solution that is available completely free of charge. A great variety of free and paid extensions of WooCommerce allows differentiating your business and improving your customer experience significantly.
WooCommerce also has a solid foundation with SEO-friendly links and integrated metadata. The platform is an excellent solution for the sale of both digital and material products that, in particular, gives an option to connect to big marketplaces, including eBay and Amazon.
What is Shopify?
Shopify is an affordable, all-in-one e-commerce solution for a wide variety of online stores. The big difference of Shopify from other similar solutions is that it is a cloud-based shop system. Shopify store development brings many advantages to your business: Shopify offers you integrated web hosting, payment processing/interface connections, an attractive front end design, and many other plugins.
Among the benefits of Shopify are a large developer community around the platform as well as countless extensions in the Shopify Store for every possible scenario.
Here are the most features of each platform.
✓Control of the checkout process ✓Reporting ✓Discount Coupons and codes
✓Geo-location Support ✓Reduce Page Loading ✓Pre-installed payment gateway
✓Product Types and Variables ✓ Support/Hosting ✓CRM/Store Management
✓Automatic Taxes ✓ Simplified Coupon System ✓Product Reviews
✓Shipping Calculations ✓WordPress Content Integration ✓ SEO
✓Shopify Mobile ✓ Automatic taxes ✓Multiple languages
✓Full blogging platform ✓Dropshipping ✓Mobile commerce ready
✓70 payment gateways ✓Marketing & SEO ✓24/7 support
✓Free SSL certificate ✓Web hosting ✓Order fulfillment
✓Analytics ✓Refunds ✓Automatic carrier shipping rates
✓Web Design ✓Order Management ✓Reporting
✓Customer service ✓Product Management ✓Tracking
✓SEO ✓Analytics ✓SSL security support
✓Shopping Cart ✓Marketing ✓ Inventory management
✓Mobile Commerce ✓Multiple Websites ✓ International Support
What about performance and scalability?
As can be seen, all three platforms have plenty of strengths and features to help you build a seamless online shop and deliver an enjoyable customer experience to the users. Each of the platforms is powerful enough to accommodate a significant amount of products along with high volumes of traffic on the site.
Scalability is another critical requirement for the platform choice, especially when you have a big company or planning to expand your business in the future. Magento is a highly scalable platform that allows you to increase your resources when you need it and without any hassle. Shopify is also a good option for a growing company. Still, if you don’t want to experience any inconveniences, you will have to upgrade it to Shopify Plus (which can be costly but brings many benefits to your business).
WooCommerce store development is an excellent way of building an online shop too. However, the platform can’t be scaled so swiftly and easily as a standard WordPress site or other e-commerce solutions mentioned above. You don’t have to worry, though, because if you hire experienced developers, they will upgrade your current WooCommerce version without any glitch.
Is it easy to set up an e-commerce platform?
As mentioned earlier, Shopify and Magento and WooCommerceare are all pretty powerful platforms for building e-commerce stores. Each of the systems has a well-thought user interface that theoretically should help users to set up an online shop easily. In reality, it is not that simple, however.
While Shopify has a wizard mode that allows inexperienced users to set up their online shops, Magento is missing this function. Because Magento is not a hosted solution, looking for hosting and setting up the online e-commerce business becomes a challenging task. In the case of WooCommerce, you have to do many things before you start working with the platform, such as getting a domain name, signing up for a hosting account, installing WordPress properly, etc. Therefore, in all cases, it is better to hire professionals that will take care of the setup, thus help you stay focused on your core business tasks.
Each of the platforms described in this article has multiple strengths and may become the perfect solution for your online store. Depending on the parameters of the project, some systems are better suitable for this goal. Therefore, taking a decision may be difficult.
Being engaged with e-commerce projects for more than 19 years, we have worked on the creation of different platforms and delivered dozens of successful solutions. Our highly professional experts will not only take care of the design, development, and testing of your e-commerce project but also can help you decide on a shop platform that meets your business needs best. If you are interested in smart and quick e-commerce development — contact us.
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Wondering what Magento services are and why you should avail of the service to start your Magento e-commerce store? Read more to create a strong brand presence using our Magento e-commerce services.
With the development of technology, successful e-commerce businesses and companies are constantly evolving, embracing new technologies and progress. Magento has been one of the most popular choices among developers, business owners, and digital marketers due to its incredible capabilities and features that it provides. Magento is currently one of the most widely used e-commerce platforms. Magento’s success is due to its flexibility, scalability, and security.
Unlike the other platforms, Magento permits you to customize your e-commerce website as per your requirements and needs. Magento eCommerce website creation has grown in popularity because of its great features, unique functionality, incredible capabilities, and a broad choice of built-in themes. If you are further wondering about the other benefits of the Magento ECommerce Development, you can conduct online research to understand its popularity and need.
Magento 2 store is a customized and technologically advanced online store that is best suitable for your e-commerce Magento store. You need to follow a detailed, comprehensive guide to creating a Magento 2 Store.
Need Of Magento For Your E-Commerce Store
Ever thought of hiring a Magento developer to start your Magento e-commerce Store?
Magento-based business speeds up the process, helps you become a market leader in your chosen field, and provides you with Magento developers who can work with you to provide you with the best Magento eCommerce store. You may benefit from the skills and experience of many Magento developers and e-commerce strategists when you hire a Magento development business.
Magento services assist all the technical barriers that may arise in ongoing business development while changing requirements.
7 Reasons To Choose Us For Your Magento E-Commerce Store
1. Extensive Range Of Services
Solwin Infotech has worked with a variety of e-commerce brands, companies, and businesses, both large and small, for years and has years of experience in providing Magento services. We are conscientious and sincere in our work and strive to resolve e-commerce issues that affect businesses.
We have mastered the work of establishing e-commerce stores from the start alongside building custom Magento extensions and solving any problem with our extensive knowledge and experience serving various industries and sectors.
At Solwin, we provide an extensive range of services for your Magento e-commerce store. We understand your needs and thrive to provide the best services to fulfill all your demands that arise in creating your Magento store.
2. Digital Marketing Success
A new online business or an e-commerce business would require assistance and help to succeed with its e-commerce store. The primary step is that the search engine rankings should be the best that would help you grow and attract more users who would visit again and again. This also attracts potential customers who are in search of services.
Magento has excellent built-in marketing options to ensure that your store is SEO-friendly and ranks at the top of the SERPs. The services provided by us follow strategies like SEO-friendly URL structure, positioning layers, rewrites, sitemaps, meta tags, and keyword suggestions.
3. High Scalability
A successful Magento site requires high scalability, flexible design, and systemic strategy. We at Solwin Infotech can ensure that your Magento site doesn’t crash in the middle of a traffic rush.
Our Managed Magento services allow you to grow your business globally while maintaining critical uptime and compliance. Whilst you can plan for traffic spikes and build your business intelligently with auto-scaling.
4. Team Of Experienced Skilled Professionals At Your Service
We at Solwin Infotech hire trained and skilled professionals who are well experienced in working with Magento and can work efficiently implementing all the skills into designing and providing the best services. Our team consists of skilled creative designers, web developers, programmers, Internet marketing experts, and project managers specializing in work experience and a diverse range of skills. A professional Magento development team’s talent would aid in utilizing the platform’s extensive features and delivering a flawless solution, allowing you to work successfully through all phases, including planning, creating, and executing.
5. Flexible And Cater To Specific Needs
The most significant benefit of using Magento is the extensive customization options it provides. This is the most likely cause for customers to shift to Magento from other e-commerce platforms. Your Magento e-commerce store can be customized to meet the demands of your company and customers.
If the customers require readymade built websites, we can cater to the specific needs and provide readymade Magento templates for several niches. We can help you design responsive websites, customization tools, and a variety of free Magento 2 extensions. You can employ Magento developers to alter the themes or create a custom theme to meet your specific needs. On-demand of specialized features and custom design, our developers will assist in customizing the extensions. We also design entirely new extensions based on specifications and information provided.
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Are you looking for the best plugins for the eCommerce portal to skyrocket the sales on your store? Then this is the ideal place for you to know the WooCommerce plugin features and use.
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In a world where the market can rule by the online business units, a good website building platform has become important. Each program has to extend some features various from others.
Are you perplexed whether to stay on Magento 1 or to migrate to Magento 2? Many of us are in the same confusion after the launch of Magento 2 was announced in 2015. In a world where the market is ruled by the online business units, a good website building platform has become important.
Magento 2 Migration is not an upgrade version of Magento 1 but it is a complete transformation of the earlier version using, each platform has to offer some features improving the quality of service. It grows very difficult which features to choose and which one to sacrifice. The significant news is, it is an open-source platform that provides adequate flexibility and enables its users to employ both creative and third-party plug-ins to streamline their online business.
The data filtering was improved, and it organized the site navigation in a better manner. With a great hosting environment, it has combined value to the e-commerce business.
With beyond 6+ years of experience as Magento Development Company and have successfully fulfilled innumerable E-commerce stores for companies, we know the development cycle within out.
Here are some Magento 2 advantages
Around 40% to 50% of e-commerce stores, powered by Magento 1, consider Magento 2 migration because Magento 2 has the whole of important advantages described below.
What was deficient in Magento 1?
Magento 1 was initially built as a flexible extension that made Magento very popular in the world of e-commerce platforms. Features such as performance optimization and mobile responsiveness were missing.
And many users were complaining about how their E-Commerce site was running slow — leading to loss of business and visitors. The user-interface became not-so-user-friendly.
Magento 1 versions such as Backend complexity, Performance issues, responsiveness, administrator ability, slow speed, the user-interface became not-so-user-friendly,. Because of these many issues, it requires the need for a newer edition.
Magento 2 is Improved Performance faster than Magento 1.
Magento 2 provides 25% faster than the earlier version as analyzed and pretended by experts. The load time for the home product and category pages on the first view will be faster when the cache is enabled. Page speed is a ranking factor for mobile searches.
This edition of the Magento 2 development tool also helps in improving SEO and they could handle feature catalog pages in a much better way.
Magento 2 will be faster than Magento 1 because there’s a lot more front-end stuff that gets pre-compiled or done with AJAX in Magento 2.
Streamlined Checkout Process
Because of the improved checkout process where customers now have to fill less information, this makes customers easier to place orders and checkout.
With fewer troubling formalities and fewer forms, consumers can now focus on completing the checkout process, thus reducing cart abandonment.
They have improved integration with PayPal as you need not provide additional information like billing address which is handled by PayPal.
These resolutions have been improved, and there is a huge reduction in stranded carts.
23% of US online customers have rejected an order in the past quarter solely because of a “too long/complex checkout process”.
With Magento 2, the users can opt for guest checkout or create the account with a single click from the Thank you page.
Unlike Magento 1, the Magento 2 store owners need not make customizations in the default checkout page to make it more streamlined and user-friendly.
Enhanced ADMIN DASHBOARD
Perhaps the most significant pain point of Magento 1 was their admin interface. The Magento 2 admin panel is far better for store management, user-friendliness, and easy to learn.
Non-technical users experienced a deal of difficulty in navigating through the platform. Moreover, Magento 2 enables users to customize the admin panel for better data management of buyers, products. Our orders and hence enhance their efficiency, unlike Magento 1.
Easier Product Uploads
A stepwise guide for product uploads makes the admin’s task easier. Uploading videos and images to the product gallery make it engaging and prompt possible customers for the purchase.
INSTALLATION OF MODULES EASIER
Magento enables you to make a robust and profitable online presence; thanks to its amazing out-of-the-box features. Magento 2 has published well-defined APIs that work as an interface to modules.
However, installing new modules and extensions in Magento 2 is easier than well as cheaper compared to Magento 1.x versions. so developers will require to rewrite their modules to work with the brand-new system. This helps in customizing and enhancing the modules.
Integrated Payment Gateways
Most E-Commerce methods rely on connecting with other systems to achieve their optimal results. The company was no longer satisfied with high website maintenance costs, the absence of an integrated payment gateway is PayPal.
Integrated payment gateways, such as Braintree and PayPal, free previous credit card information for the checkout and made the time for putting the order.
Too low conversion rate, caused by the long checkout process on Magento 1. Therefore, he hired us for Magento 1 to Magento 2 data migration.
Read everything about the improvements in payment methods in Magento 2 here.
Easy to Installations and Upgrades
Magento 2 has been designed to make installing patches and upgrades easier. Easier installations also enable smooth installations of security patches improving site security.
Magento 2 is always in on its toes to release the next version, Magento 2 being the latest. Also, the community is a great power of the platform and it continuously attempts to give their input for fixes.
Such a scenario ensures that this technology will not fade soon! This helps merchants because it is important for them to keep upgrading to the latest versions, to enjoy the latest product features and functionalities.
What results does Magento to Magento 2 migration bring?
We have been a Magento E-Commerce development company for more than a decade, empowering clients with a robust and meaningful web presence.
Although some have limitations about moving to Magento 2, it’s clear this platform was designed to provide a better experience for consumers and admin. It maintains the flexibility Magento is known for but adds some relevant, useful features.
The other reason you need to consider is now after the announcement of the launch of Magento 2 enterprise, all the features upgrades for Magento 1 have been stopped and they are now only focused on the security applications. You can Choose us To Hire Magento 2 Developers.
The recent version can grow as businesses grow. It’s fast with a streamlined checkout process to improve conversions and boost repeat customers.
In case you are preparing to start a new business then it is acceptable that opt for Magento 2 platform, It will be better to have the newer version from the start itself rather than migrating from Magento 1 to 2 after any time.
If you choose to migrate from Magento 1 to Magento 2 on your own, you can refer here or choose the easy and various secure way out by opting for the expert Magento 2 Migration Service offered by certified developers at Tecksky!
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If you are planning to take your eCommerce business to the next level?
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Looking to hire a Shopify developer for your ecommerce store?
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