Build. Validate. Deploy Emails in JavaScript.

Integrate transactional emails in your continuous deployment process

In an effort to satisfy GDPR requirements, it was apparent that I could no longer put off adding email integration to my app. Email marketing websites offered “beautiful, award-winning templates,” but what they lacked — what I craved — was the ability to maintain emails in the same way that I maintained the rest of my application: with changes tracked through GitHub so that it could undergo the same review and deploy process.

Environment

Your setup does not have to mirror mine exactly, but it is available to provide some context.

• Monorepo using npm workspaces. I have a package containing my email templates and another package for backend functionality that integrates those emails. The important thing is that these packages remain in lock-step with each other, and the build scripts further enforce that they are deployed together.
• GitHub Actions for continuous deployment. It doesn’t matter what you choose here — as long as you deploy emails as part of your backend.
• Webpack for converting email templates into libraries. This part is pretty cool, and I can’t wait to show you.
• MJML for creating templates. uilding HTML emails is a pain, and MJML simplifies it greatly.
• MailerSend for creating transactional emails. Any service works fine, but one thing I like about it is that the API includes a strategy for variable interpolation. I use that feature to customize my emails.
• Firebase Functions for sending transactional emails. Currently, I have a trigger for a user to request their data for download and another trigger for a user to delete their data. Both send emails to the user.

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