Migrating to HubSpot CMS: An SEO Walkthrough for New Users

Migrating to HubSpot CMS: An SEO Walkthrough for New Users

New to HubSpot CMS? This roadmap will guide you through its native SEO functionality and integrations and identify key features that are missing.

Migrating to any new CMS or marketing automation system is a challenge.

From publishing content to making sure your pages are well optimized, there’s a lot you need to do to be successful.

If you’re new to HubSpot CMS, here is an SEO roadmap that will guide you through:

  • The main native SEO functionality and integrations.
  • What SEO functionality is missing if you are building a new site from scratch or migrating your existing site to HubSpot.

(Full disclosure_: _I work with HubSpot’s highest-rated partner agency, SmartBug Media.)

What Native SEO Functionality Exists in HubSpot

CMS Tools


HubSpot hosts your site when you sign up for the CMS subscription.

This is one less system you need to worry about when deciding where your actual website will live.

When building your site on WordPress or other open-source CMSes, you’ll have to sign up with a hosting provider to serve up your site.

Content Delivery Network (CDN)

This is a must-have for global businesses that need their website to load quickly in any country and need to reduce risk from DDOS attacks.

HubSpot’s CDN (which uses Cloudflare’s technology) is built into the CMS with no added costs or setup needed.

Secure Sockets Layer (SSL) Certificate

This is much more common nowadays across hosting providers but is a need for SEO.

Having your site on HTTPS is a must for ranking well across most verticals.

HubSpot provides an SSL certificate as part of your subscription, and it renews automatically as long as your site stays on HubSpot.


HubSpot’s redirect tool allows you to bulk import your redirects via CSV or build them out one by one.

This WYSIWYG tool is user-friendly l for marketers that don’t have experience updating .htaccess files or setting up redirects on the backend.


HubSpot automatically generates a sitemap that you can submit to Google Search Console, so you don’t need to build these manually or with any other plugins.

Monitoring & Security

HubSpot CMS has a monitoring and firewall system in place to identify threats and stop DDOS attacks from occurring.

You’ll need a third-party tool, like Securi or something similar, if you are running on WordPress or another CMS.

Ongoing Updates

HubSpot manages all of the updates on the CMS, so you don’t need to update your CMS version or plugin versions manually like you do if you’re on WordPress or another CMS.

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