Why Your Most Profitable Customers May Not Be the Best Customers

In marketing, we like to talk about “ideal customers” for businesses and emphasize the importance of “knowing your customers.” How this performs properly is still a mystery to many companies.

Simply defining Business-to-business (B2B), college students, or parents as your ideal customer can leave many opportunities on the table.

As part of the Customer Lifetime Value analysis, the first step is to identify your ideal customers. Creating an ideal customer profile or a buyer persona helps you track and calculate whether the group you identified as ideal customers is, in fact, ideal for your business.

In this guide, I want to talk about what an ideal customer means to your business, where to get your customer data, and how to analyze that data to create an ideal customer profile.

First, let’s make sure we are on the same page when referring to ideal customers or clients.

Which customers are considered ideal? If your answer is “customers that buy the most or that are most profitable,” you may want to continue reading.

---

Who are Ideal Customers or Clients?

According to HBR’s “Choosing the Right Customer,” identifying the best primary customer involves these three dimensions: perspective, capabilities, and profit potential.

_Perspective _is the business’s culture and mission. _Capabilities _is the company’s core competency. Profit potential refers to the level of profit that a customer brings to the company.

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Procedure To Become An Air Hostess/Cabin Crew

Minimum educational required – 10+2 passed in any stream from a recognized board.

The age limit is 18 to 25 years. It may differ from one airline to another!

 

Physical and Medical standards –

• Females must be 157 cm in height and males must be 170 cm in height (for males). This parameter may vary from one airline toward the next.
• The candidate's body weight should be proportional to his or her height.
• Candidates with blemish-free skin will have an advantage.
• Physical fitness is required of the candidate.
• Eyesight requirements: a minimum of 6/9 vision is required. Many airlines allow applicants to fix their vision to 20/20!
• There should be no history of mental disease in the candidate's past.
• The candidate should not have a significant cardiovascular condition.

You can become an air hostess if you meet certain criteria, such as a minimum educational level, an age limit, language ability, and physical characteristics.

As can be seen from the preceding information, a 10+2 pass is the minimal educational need for becoming an air hostess in India. So, if you have a 10+2 certificate from a recognized board, you are qualified to apply for an interview for air hostess positions!

You can still apply for this job if you have a higher qualification (such as a Bachelor's or Master's Degree).

So That I may recommend, joining Special Personality development courses, a learning gallery that offers aviation industry courses by AEROFLY INTERNATIONAL AVIATION ACADEMY in CHANDIGARH. They provide extra sessions included in the course and conduct the entire course in 6 months covering all topics at an affordable pricing structure. They pay particular attention to each and every aspirant and prepare them according to airline criteria. So be a part of it and give your aspirations So be a part of it and give your aspirations wings.

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Why Your Most Profitable Customers May Not Be the Best Customers

In marketing, we like to talk about “ideal customers” for businesses and emphasize the importance of “knowing your customers.” How this performs properly is still a mystery to many companies.

Simply defining Business-to-business (B2B), college students, or parents as your ideal customer can leave many opportunities on the table.

As part of the Customer Lifetime Value analysis, the first step is to identify your ideal customers. Creating an ideal customer profile or a buyer persona helps you track and calculate whether the group you identified as ideal customers is, in fact, ideal for your business.

In this guide, I want to talk about what an ideal customer means to your business, where to get your customer data, and how to analyze that data to create an ideal customer profile.

First, let’s make sure we are on the same page when referring to ideal customers or clients.

Which customers are considered ideal? If your answer is “customers that buy the most or that are most profitable,” you may want to continue reading.

---

Who are Ideal Customers or Clients?

According to HBR’s “Choosing the Right Customer,” identifying the best primary customer involves these three dimensions: perspective, capabilities, and profit potential.

_Perspective _is the business’s culture and mission. _Capabilities _is the company’s core competency. Profit potential refers to the level of profit that a customer brings to the company.

#customer-data #profitability #business #marketing #startup #data analysis