Brook  Legros

Brook Legros

1631574000

How to Build A Brand Portal with Oracle Content Management.

Learn how to build a brand portal with Oracle Content Management.
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How to Build A Brand Portal with Oracle Content Management.
Justyn  Ortiz

Justyn Ortiz

1603465200

Oracle Kills 402 Bugs in Massive October Patch Update

Business software giant Oracle is urging customers to update their systems in the October release of its quarterly Critical Patch Update (CPU), which fixes 402 vulnerabilities across various product families.

Well over half (272) of these vulnerabilities open products up to remote exploitation without authentication. That means that the flaw may be exploited over a network without requiring user credentials.

The majority of the flaws are in Oracle Financial Services Applications (53), Oracle MySQL (53), Oracle Communications (52), Oracle Fusion Middleware (46), Oracle Retail Applications (28) and Oracle E-Business Suite (27). But overall, 27 Oracle product families are affected by the flaws. Users can find a patch availability document for each product, available here.

“Oracle continues to periodically receive reports of attempts to maliciously exploit vulnerabilities for which Oracle has already released security patches,” according to the company’s release on Tuesday. “In some instances, it has been reported that attackers have been successful because targeted customers had failed to apply available Oracle patches. Oracle therefore strongly recommends that customers remain on actively-supported versions and apply Critical Patch Update security patches without delay.”

While details of the flaws themselves are scant, two of the critical vulnerabilities disclosed by Oracle rank the highest severity score – 10 out of 10 – on the CVSS scale.

These include a flaw in the self-service analytics component of Oracle Healthcare Foundation, which is a unified healthcare-analytics platform that is part of the Oracle Health Science Applications suite. The flaw (CVE-2020-1953), which can be remotely exploited without requiring any user credentials, requires no user interaction and is easy to exploit, according to Oracle. Affected supported versions include 7.1.1, 7.2.0, 7.2.1 and 7.3.0.

The second severe flaw (CVE-2020-14871) exists in the pluggable authentication module of Oracle Solaris, its enterprise operating system for Oracle Database and Java applications (part of the Oracle Systems risk matrix). The flaw is also remotely exploitable without user credentials, requires no user interaction and is a “low-complexity” attack. Versions 10 and 11 are affected.

Sixty-five of the vulnerabilities also had a CVSS base score of 9.8 (and six had a score of 9.4) out of 10, making them critical in severity.

Oracle did offer some workarounds, advising that for attacks that require certain privileges or access to certain packages, removing the privileges or the ability to access the packages from users that do not need the privileges may help reduce the risk of successful attack. Users can also reduce the risk of successful attack by blocking network protocols required by an attack.

However, both these approaches may break application functionality, and Oracle does not recommend that either approach be considered a long-term solution as neither corrects the underlying problem.

“Due to the threat posed by a successful attack, Oracle strongly recommends that customers apply Critical Patch Update security patches as soon as possible,” according to the company.

Oracle releases its CPUs on the Tuesday closest to the 17th day of January, April, July and October.

Previous quarterly updates have stomped out hundreds of bugs across the company’s product lines, including one in April that patched 405. There are also out-of-band updates; in June for instance, Oracle warned of a critical remote code-execution flaw in its WebLogic Server being actively exploited in the wild.

#vulnerabilities #web security #cpu #critical patch update #cve-2020-14871 #cve-2020-1953 #oracle #oracle communications #oracle e-business suite #oracle financial services applications #oracle fusion middleware #oracle mysql #oracle retail applications #quarterly patch update #remote code execution #security update

Tech Avidus

Tech Avidus

1604379605

Digital Assets Management Software Solution | AI-based Assets Management System

A Digital Asset Management System makes it easier to store, manage, and share all of your digital assets on cloud-based storage.

We help you to build Digital Asset Management (DAM) systems with your precise business requirements, whether you want one for maintaining management, production management, brand management systems, or implementing with your sales department with the digital assets it needs.

To learn more about how the Digital Asset Management system will help your business, email us at hello@techavidus.com

#digital assets management #assets management solution #digital asset management system #production management #brand management

Divya Raj

1624879756

Employer Branding Guide: Tips to Develop the Best Employer Branding Strategy for 2021

We have penned down this article to cover virtually everything there is to know about employer branding, such as its benefits, how to measure it, how can you improve it, and some coverage on top global companies using market-leading employer branding strategies.

To know more about this refer-

https://blog.digitalogy.co/employer-branding-strategy/

#best employer branding #best employer branding strategy for 2021 #employer branding #, employer branding 2021 #employer branding and recruitment #employer branding best practices

How To Create User-Generated Content? [A Simple Guide To Grow Your Brand]

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In this digital world, online businesses aspire to catch the attention of users in a modern and smarter way. To achieve it, they need to traverse through new approaches. Here comes to spotlight is the user-generated content or UGC.

What is user-generated content?
“ It is the content by users for users.”

Generally, the UGC is the unbiased content created and published by the brand users, social media followers, fans, and influencers that highlight their experiences with the products or services. User-generated content has superseded other marketing trends and fallen into the advertising feeds of brands. Today, more than 86 percent of companies use user-generated content as part of their marketing strategy.

In this article, we have explained the ten best ideas to create wonderful user-generated content for your brand. Let’s start without any further ado.

  1. Content From Social Media Platforms
    In the year 2020, there are 3.81 million people actively using social media around the globe. That is the reason social media content matters. Whenever users look at the content on social media that is posted by an individual, then they may be influenced by their content. Perhaps, it can be used to gain more customers or followers on your social media platforms.

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Generally, social media platforms help the brand to generate content for your users. Any user content that promotes your brand on the social media platform is the user-generated content for your business. When users create and share content on social media, they get 28% higher engagement than a standard company post.

Furthermore, you can embed your social media feed on your website also. you can use the Social Stream Designer WordPress plugin that will integrate various social media feeds from different social media platforms like Facebook, Twitter, Instagram, and many more. With this plugin, you can create a responsive wall on your WordPress website or blog in a few minutes. In addition to this, the plugin also provides more than 40 customization options to make your social stream feeds more attractive.

  1. Consumer Survey
    The customer survey provides powerful insights you need to make a better decision for your business. Moreover, it is great user-generated content that is useful for identifying unhappy consumers and those who like your product or service.

In general, surveys can be used to figure out attitudes, reactions, to evaluate customer satisfaction, estimate their opinions about different problems. Another benefit of customer surveys is that collecting outcomes can be quick. Within a few minutes, you can design and load a customer feedback survey and send it to your customers for their response. From the customer survey data, you can find your strengths, weaknesses, and get the right way to improve them to gain more customers.

  1. Run Contests
    A contest is a wonderful way to increase awareness about a product or service. Contest not just helps you to enhance the volume of user-generated content submissions, but they also help increase their quality. However, when you create a contest, it is important to keep things as simple as possible.

Additionally, it is the best way to convert your brand leads to valuable customers. The key to running a successful contest is to make sure that the reward is fair enough to motivate your participation. If the product is relevant to your participant, then chances are they were looking for it in the first place, and giving it to them for free just made you move forward ahead of your competitors. They will most likely purchase more if your product or service satisfies them.

Furthermore, running contests also improve the customer-brand relationship and allows more people to participate in it. It will drive a real result for your online business. If your WordPress website has Google Analytics, then track contest page visits, referral traffic, other website traffic, and many more.

  1. Review And Testimonials
    Customer reviews are a popular user-generated content strategy. One research found that around 68% of customers must see at least four reviews before trusting a brand. And, approximately 40 percent of consumers will stop using a business after they read negative reviews.

The business reviews help your consumers to make a buying decision without any hurdle. While you may decide to remove all the negative reviews about your business, those are still valuable user-generated content that provides honest opinions from real users. Customer feedback can help you with what needs to be improved with your products or services. This thing is not only beneficial to the next customer but your business as a whole.

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Reviews are powerful as the platform they are built upon. That is the reason it is important to gather reviews from third-party review websites like Google review, Facebook review, and many more, or direct reviews on a website. It is the most vital form of feedback that can help brands grow globally and motivate audience interactions.

However, you can also invite your customers to share their unique or successful testimonials. It is a great way to display your products while inspiring others to purchase from your website.

  1. Video Content
    A great video is a video that is enjoyed by visitors. These different types of videos, such as 360-degree product videos, product demo videos, animated videos, and corporate videos. The Facebook study has demonstrated that users spend 3x more time watching live videos than normal videos. With the live video, you can get more user-created content.

Moreover, Instagram videos create around 3x more comments rather than Instagram photo posts. Instagram videos generally include short videos posted by real customers on Instagram with the tag of a particular brand. Brands can repost the stories as user-generated content to engage more audiences and create valid promotions on social media.

Similarly, imagine you are browsing a YouTube channel, and you look at a brand being supported by some authentic customers through a small video. So, it will catch your attention. With the videos, they can tell you about the branded products, especially the unboxing videos displaying all the inside products and how well it works for them. That type of video is enough to create a sense of desire in the consumers.

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#how to get more user generated content #importance of user generated content #user generated content #user generated content advantages #user generated content best practices #user generated content pros and cons

Brook  Legros

Brook Legros

1626755860

Using Conversations in Oracle Content Management

Learn how to use conversations in Oracle Content Management.

#oracle content management #oracle