The Role of Artificial Intelligence in Digital Marketing

The Role of Artificial Intelligence in Digital Marketing

Artificial intelligence (AI) is a diverse branch of science, dealing with creating smart machines that can take up tasks which typically require human intelligence. Although we have been exploring AI since the 1950s, it is only in recent years...

Artificial intelligence (AI) is a diverse branch of science, dealing with creating smart machines that can take up tasks which typically require human intelligence. Although we have been exploring AI since the 1950s, it is only in recent years that it has taken root in our daily lives, especially in sales and marketing operations. However, even as 80% of marketing executives predict that AI will revolutionise marketing by 2020, only 23% of businesses have incorporated AI into their processes and offerings today.

The delayed realisation of the potential of Artificial intelligence in digital marketing can cost these businesses their positions in their respective industries. Don’t believe us? Here’s how AI is revolutionising the future of digital marketing.

AI Predicts the Behaviour of Your Customer

Predictive analysis with the help of AI allows you to extract information from data and use it to predict the behaviour and purchase patterns of your customers.

E-commerce giants like Amazon have used this function of AI to effectively target their audiences and also delight them by making their purchase process easier. The ‘Recommendations’ tab that users see while on the website prompts them to buy new products based on their purchase history, while also increasing the sales of the company.

AI Gives Your Customer a Personalised Experience

It is too tedious for most businesses to hire someone to cater to all the queries and complaints of their customers 24*7. And this is where AI-powered chatbots come into play as the unbiased, always available companions of your customers.

Duolingo, the language-based learning program, realised that learning a language requires practising it. Yet, when the app connected people from different countries so that they could chat with each other and improve their language skills, the creators of the app found that people were very hesitant and uncomfortable doing so. So, they introduced their very own bot! You could chat with this bot endlessly in the language you’re learning and have the same experience that you might with a native speaker, without the added stress of embarrassing yourself or troubling someone else. Even though the bots have presently been taken down, the Dulingo spokesperson says that a better version of them is soon to be released.

Artificial Intelligence

AI Helps in Scaling Up Content Marketing

Even though marketers still prefer their content to be written by humans so that it can reach their audiences and connect with them organically, AI can be used to help with the creation until more sophisticated tools are made.

Major brands like Google and Facebook use the AI-powered platform, Acrolinx, to ensure that the different types of content that they create has the same brand voice. Acrollinx understands your guidelines of tone, voice, language, etc. and guides you while you’re writing to make changes to your content so that it suits your requirements.

Welcome 2020 with a New Digital Marketing Strategy

Employing AI in your digital marketing efforts has numerous benefits. With AI being pegged to be the face of increased efficiency, productivity, and profitability, businesses need to do everything in their power to adopt AI or face the risk of being stuck in the past.

Even though this has been said numerous times before, it bears reiterating that AI isn’t here to steal the jobs of humans, but it’s here to revolutionise their true potential. And, for this to happen, professionals should adapt themselves to the changes going around and hop on the AI bandwagon. So, if you need any proof that Artificial intelligence in digital marketing is here to stay, simply try it yourself and enjoy the results!

Biggest Hiring Challenges according to Expert Recruiters

Biggest Hiring Challenges according to Expert Recruiters

The current hiring environment is extremely challenging and competitive. Therefore, it is vital that you are well-versed with these current trends so that you remain one step ahead of others by using this knowledge to your advantage. Hiring...

The current hiring environment is extremely challenging and competitive. Therefore, it is vital that you are well-versed with these current trends so that you remain one step ahead of others by using this knowledge to your advantage.

Hiring scenario in 2019 is very different than it was 10 years ago. Recruiting style, patterns and process have changed over a period of time. In this era of unemployment and changing needs of the job market finding the right candidate for a position is a real challenge for the recruiter. Hiring has changed tremendously because of the candidate’s expectations and the company’s policies.

Recruiting these days is not limited only to posting about job vacancy and getting candidates onboard for the interview process. Recruiters are struggling to hire a bright candidate for their client/organization. Here are some of the biggest hiring challenges faced by recruiters according to experts.

Shortage of talent – Even though there are plenty of applicants for a position, they lack in skills and talent demanded by the job. Recruiters receive 100+ applications for 2 to 3 open positions they have. Many candidates apply without a proper understanding of the job description. Recruiters have a specific list of key skills, an experience they look for in a candidate. They want to hire the best talent for their client and this is one of the biggest challenge faced by the recruiters.

Multiple offers for a candidate – As stated above, finding a talented candidate is becoming a never-ending task for recruiters. After finalizing the right candidate, the next challenge recruiters have to face is to get that candidate onboard. These talented candidates already have multiple offers in their hands, they just have to choose the right company for them. This is the trickiest situation for recruiters as the candidate may take time to decide on which offer to accept. This again leads to a longer hiring process.

Slow Hiring Process – Recruiter has to draft the ideal job description, search the right candidate, screen the applications received and evaluate them for final interview call. Recruitment is a long process, it takes time and energy. Often there is a lack of coordination between recruiters and clients/organization, they spend their valuable time and energy in the wrong direction. Recruiters process the candidate for further discussion but management take time to make decisions. This slow hiring process loses a potential candidate.

Finding Correct Job Portal – Job portals are not limited to the candidates, recruiters also rely on them. Many recruiters often complain about not finding the right job portal for their vacant positions. For instance, if they are hiring for IT industry, they have to post it on a job portal which has all other industries listed. But, now recruiters don’t have to face these challenge anymore because TapResume is India’s one and only, an exclusive technology job portal for candidates and recruiters. TapResume has 250+ technology domains and a highly-active resume database where the recruiter can find skilled IT workforce.

Recruitment is changing rapidly in this competitive job market and the only option to overcome these challenges is to adopt new technologies like digital platforms, make a good strategy for recruitment and create a good hiring structure.

Top 10 Companies To Hire iPhone App Developer

Top 10 Companies To Hire iPhone App Developer

Searching to hire iPhone App Developer? This list will make you easy to hire iOS app developer for your next idea.

Are you searching ‘how to hire iPhone App Developers? This list of Top 10 Companies to hire iOS app developer will make you easy to find a reliable iPhone app development company. Below the list of the best iOS app development companies, is listed as per company review and ranking in the clutch and Good Firms. This Updated List of Top iPhone Application Development Companies will help you shortlist iOS app developers, hire ios developer that suits your project.

Read More:https://www.techgropse.com/blog/hire-iphone-app-developer/

Hire PHP Developer and Web Developer for your Online Business

Hire PHP Developer and Web Developer for your Online Business

PHP is widely used open-source scripting language it helps in making dynamically easy your websites and web application. Mobiweb Technology is your best technical partner and offering you solution for any kind of website and application...

PHP is widely used open-source scripting language it helps in making dynamically easy your websites and web application. Mobiweb Technology is your best technical partner and offering you solution for any kind of website and application development. To hire PHP developer and web developer at affordable prices contact Mobiweb Technology via [email protected]