Understanding the SQL concepts for Digital Marketing and Web Analytics, understanding the fundamentals of data and SQL, Knowing some common uses cases for Marketing, Web and Digital Analytics
Data is a requirement these days to run effective marketing campaigns. Application of Big Data starts with understanding the fundamentals of data and SQL.
If you are already familiar with SQL then you can skip this course. This course teaches you all the SQL you need as a Digital Marketing Analyst or a Web Analyst. This course won't go into advanced level SQL concepts as that is not required to your job as as a Digital Marketing Analyst/Web Analyst. I strongly believe in short and simple courses that can get you ready in few hours as opposed to days.
However, if you ever get stuck or need something that I don't cover in this course then feel free to reach out to me.
Marketers and Marketing Analysts generally depend on the tools or IT department to help them pull the data for marketing purposes. IT leaves you hanging because they have other priorities as a results Marketing Analysts have to know how write SQL on their own so that they are not dependent on IT. This course is for those marketers who would like to know how to use SQL to conduct their marketing analysis.
If you are trying for a job as a Marketing Analysts then this course is a must for you. This will help your resume shine and put you ahead of other similar candidates. The more you can handle technology and data these days the better it differentiates you from the rest of the pack.
The course uses MYSQL to show how SQL works but all the leanings and syntax are applicable to other databases such Microsoft SQL Server and Oracle as well.
This course is a must have for Web Analytics, Digital Analytics and Marketing Analytics. This course will put you way ahead of other folks doing or seeking similar jobs. I have used the same course to train members of my team so you can be assured that this is tried and tested curriculum.
Why you should learn from me?
I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts. I understand both the technology and marketing side of business. I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics.
I have extensively worked with companies like Microsoft, Starbucks, Wall Street Journal, ESPN, T-Mobile to name few and helped them Data Driven Marketing Decisions.
In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.
I have an engineering degrees and an MBA.
Who this course is for:
Basic computer skills
What will you learn
Write and Understand SQL to pull the data for marketing
Grasp Database fundamentals
Understanding of how data is structures and stored in databases
Master common SQL commands used by Marketing analysts
Import data into MySQL from CSV and Excel files
Export data from MySQL into Excel files
Connect MySQL with Tableau for data visualization
Use Databases and SQL with confidence
Learn some common uses cases for Marketing, Web and Digital Analytics
Data driven marketing if implemented correctly can boost the ROI of mobile apps making it profitable by enabling improved connectivity with customers.
Data-driven marketing if implemented correctly can boost the ROI of mobile apps making it profitable by enabling improved connectivity with customers.
Data-driven marketing is one of the ultimate things that are important for the ROI of mobile apps. Its definite approach and in-line services enable mobile app makers and digital marketers to imply qualitative techniques so that they can get most out of their efforts. Data-driven marketing can also be an excellent source for gauging the mood and requirement of the customers so that the mobile app can be made according to it and renders the best possible service.
Mobile apps have made the process of digital marketing ever so inclusive and have given the digital marketers new methods for app promotion.
We know that since the evolution of Smartphones, mobile apps have influenced the lives of numerous people apart from making their lives easy and smooth. As far as the online works are concerned, mobile apps have made them as smooth as silk be it sending emails, making online purchases, connecting with clients or customers and so on.
With such high demand, organizations in today’s world are clinging towards mobile apps and especially for marketers; the Mobile app is the most vital ingredient in order to fuel their digital marketing process and enhance their customer retention and engagement process. Mobile apps can give your company a clear edge over the competitors by providing cutting edge technology and providing extraordinary services.
Thus, without much ado, let us hit the nail straight on the coffin and see in detail how mobile apps are amplifying digital marketing to reach its Pinnacle.
🔥Intellipaat digital marketing training: https://intellipaat.com/seo-smm-google-analytics-training/ In this introduction to digital marketing video you will ...
In this introduction to digital marketing video you will learn what is digital marketing, 4c's of marketing, examples of digital marketing, introduction to sales funnel among others.
Why should you learn digital marketing?
Today, businesses have no option but to hop on the digital bandwagon. This makes the roles of the Digital Marketing, SEO, SEM and Analytics professionals critical to the success of these digital enterprises. Digital marketing course gives you complete proficiency to work in the Digital Marketing domain of any global enterprise for top salaries.