Aria Barnes

Aria Barnes


7+ eCommerce Development Trends that Will Rule in 2021

The eCommerce industry has been one of the most profitable industries, and it continues to explode in post-Covid scenarios. The stats say that the global B2C eCommerce sales amounted to $3.53 trillion in 2019. It won’t be a surprise if these figures double by the end of 2023.

But what plays a major role in the growth of the eCommerce industry? Well, experts say that it is the User Interface and User Experience of any eCommerce website that plays a vital role in its success.

Keeping this in mind, let me share some jaw-dropping eCommerce development trends that are going to help you boost your eCommerce business.

eCommerce Development Trends to Follow in 2021 and Beyond

1. Voice commerce will increase

People are increasingly relying on voice assistant devices like the Amazon Echo with Alexa and the Google Home with Google Assistant to do everything from waking them up to buying products online. 75% of US homes will have smart speakers by 2025. Voice commerce sales are projected to reach $ 40 billion by 2022.

Another reason that voice commerce is on the rise is the increased accuracy and convenience of technology. Both Google and Amazon are pushing regional languages ​​into their virtual assistant devices to help consumers shop more conveniently.

Therefore, it is essential to optimize your online store for voice search. Any good custom ecommerce solution provider can help you with that.

According to Matt Janaway, CEO of MarketingLabs, a simple but highly effective way to drive more organic traffic from voice searches to your ecommerce store is to optimize your top-level conversion funnel content to incorporate answers to common questions from consumers around your products or market.

By attracting, engaging, and delivering value to potential customers through targeted content, you put them right on their conversion path for when they look to buy later. For example, what starts out as a quick voice search of an internet user looking for advice on “how to reduce injuries while running” leads you to read your solution-based blog post, which in turn gives. As a result, the sale of their running shoe insoles.
Voice trading is now too big to ignore, so if you’re an ecommerce store owner, make sure you take advantage of this new digital trend and get ahead of the curve before others beat you to it.

Here are four ways to prepare your ecommerce site for voice inquiries.

  • Optimize your content to increase your chances of appearing in voice searches.
  • Add a new skill on the Alexa and Google voice assistant devices.
  • Offer voice-based navigation on your website and mobile app.
  • Make sure your products can be purchased with a simple flow by voice command.

2. Omnichannel shopping will become the new normal

Omnichannel retail is about providing shoppers with a consistent and consistent experience across channels and devices.

In a survey conducted by HBR (Harvard Business Review), 73% of respondents said they use multiple channels during their shopping trip. These data are almost four years old.

With the increase in the adoption of mobile devices and voice assistants, I can only imagine that the number of omnichannel customers will increase even more in 2021.

Use analytics tools that provide detailed eCommerce analytics to identify customer behaviors and track everything related to cash flow. Such an analytics tool helps you analyze which products are in demand, monitor your profits and losses, and assess customer loyalty.

These insights allow you to deliver the exact product your buyers are looking for and provide a seamless shopping experience.

Here are a few more ways to deliver a seamless omnichannel experience:

  • Optimize your website for mobile devices. If you have the budget, create a mobile app or a PWA.
  • Personalize the customer experience at every possible step.
  • Use tools like SAP Commerce Cloud to ensure a comprehensive, personalized eCommerce experience with end-to-end online retail processes.
  • Offer multiple purchase options, such as:
  • Buy online, collect in-store
  • Buy in-store, choose home delivery.
  • Buy online, get home delivery.

3. AI and AR will improve the e-commerce experience

Online sellers will spend $ 7.3 billion on AI by 2022. More than 120,000 stores will use AR technologies to offer customers a rich shopping experience by 2022.

Artificial intelligence (AI) acts as your online partner in-store by providing personalized guidance and recommendations to your customers. The AI ​​uses buyers’ past purchase history and browsing behavior to show them which products they are most likely to buy.

Unlike brick-and-mortar stores, online shoppers cannot physically test or inspect the product they intend to purchase. Augmented reality (AR) helps remove this obstacle by allowing customers to see what a certain product would look like on them even before purchasing the product.

By implementing AI and AR in your eCommerce store, you will likely see an increase in conversions and a decrease in the rate of return. You need to invest in a retail ecommerce app development

4. New payment options will emerge

Payment options are one of the main reasons why customers choose a specific brand. If you don’t offer your customers’ preferred payment method, they won’t buy from your eCommerce store.

As of now, most e-commerce companies accept digital wallets (such as Google Pay, Samsung or Apple Pay, and PayPal) in addition to debit and credit cards. Cryptocurrencies, especially Bitcoin, have many benefits for online store owners, such as low transaction fees and no reverse transactions.

For example, Overstock partnered with Coinbase, a Bitcoin platform, to allow customers to use Bitcoin as a payment method.

In 2021, we could see that more e-commerce companies will start accepting cryptocurrencies for transactions.

5. Brands will continue to adopt dynamic pricing

Dynamic pricing enables ecommerce retailers to remain competitive and attract more customers.

Even if you sell the best product in the world, if you don’t price it right, you won’t generate enough sales.

Make sure you choose the correct price for your products. By “correct,” I mean the amount at which you have the best chance of selling your product while making the maximum possible profit.

Use dynamic pricing software to determine the best price for your products. These tools provide real-time information on your competitors’ prices, market demand, and your products’ perceived value to determine the optimal cost.

6. Mobile commerce will dominate eCommerce

As consumers’ confidence in online shopping increases, they become more comfortable shopping with their mobile devices.

According to the development stats, by the end of 2021, mobile devices are expected to generate almost **73% of total e-commerce sales. Additionally, 30% of online shoppers are likely to abandon their carts in the middle of shopping if they discover that your website is not mobile-friendly.

As an online marketer, you must focus on improving the customer experience for mobile device users.

Here are some great ways to get your eCommerce site mobile-ready:

  • Please check your website to see if it is mobile-friendly using Google’s Mobile Device Compatibility Test. Enter your URL into the tool, and it will show you if your online store is responsive. It also indicates if there are any loading issues on your website.
  • Create a Progressive Web Application (PWA) for your online store. PWAs load faster than a website and allow customers to view pages they have previously browsed without the Internet.
  • Implement Accelerated Mobile Pages (AMP) for shoppers visiting your site on smartphones.
  • Ensure a smooth checkout process on mobile devices and find ways to make it even easier.
  • Test your mobile site manually. Check if it is easy to navigate. Check if it is easy to view products on your mobile and if there is an option to zoom.

7. Sustainability practices will influence sales

Green consumerism is increasing rapidly. Brands must act quickly to remain relevant and competitive.

Green consumerism refers to a situation where customers are looking for products that have been produced in an eco-friendly way that preserves the environment or involves recycling.

65% of consumers say they want to buy products from purpose-built brands that advocate for sustainability. The focus on green consumerism is a clear indicator that e-commerce brands that prioritize eco-friendly practices will dominate the market for years to come.

The major e-commerce brands have already started planning to implement more sustainable practices in their businesses. For example, the world’s leading e-commerce company Amazon has committed to reducing its carbon emissions to zero by 2040.

Here are some great ways to attract green consumers to your eCommerce store:

  • Take a clear stance on sustainability, decide how you will contribute to the environment, and set a deadline. Tell the world what practices you are taking to achieve your goal.
  • Switch to eco-friendly packaging. Use products that have a low impact on both energy consumption and the environment for packaging, such as recycled packaging sheets or fabrics.
  • Send receipts only in emails instead of paper receipts.
  • Reduce energy consumption as much as possible. This includes turning off the equipment when it is not in use.
  • Look for green alternatives to existing products. You can also add new products that promote sustainability.

8. Visual commerce will get bigger

Visual commerce refers to using images on product pages and throughout your store to entice users to engage and convert.

Major retailers like Bose, for example, are already using visual commerce to influence shoppers to buy. They have high-quality images on their homepage, along with shortcuts to buy the product outright.

Here are some great ways to take advantage of visual commerce:

  • Change your default products from JPG to JPEG2000 or WebP formats to improve quality and upload speed.
  • Create 360-degree images or videos of your best-selling products.
  • Invest in a visual search tool that allows customers to search for products using images.
  • Reuse user-generated content on your product pages to generate interest.
  • Create graphical shopping ads on Pinterest to drive traffic to your website and increase sales.

Summing Up

eCommerce websites looking to dominate the market must prepare to embrace the latest trends as soon as possible. In 2021, voice commerce, omnichannel shopping, AI, and AR will likely prevail. More and more online businesses will start accepting crypto payments to attract more customers to choose their brand. Dynamic pricing will continue to be an effective way to attract buyers.

And to implement all this, you will need professional help. Get in touch with the best eCommerce development company in India and come up with a world-class digital solution customized as per your needs. Till then, that’s all, folks!
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