Helen D Franco

Helen D Franco

1658176498

What is UX Research?

UX research incorporates a variety of investigative techniques used to include context and insight to the layout process. Unlike other sub-fields of UX, research study did not develop out of a few other field or areas. It merely equated from various other kinds of research. To put it simply, UX specialists have actually obtained several methods from academics, researchers, market researchers, and also others. Nonetheless, there are still types of research study that are rather distinct to the UX world.

The primary objective of design study is to educate the design procedure from the perspective of completion customer. It is study that avoids us from making for one individual: ourselves. It's relatively well approved that the functions of UX as well as user-centered design are to make with the end-user in mind; as well as it's research study that tells us who that person is, in what context they'll utilize this product or service, and what they need from us.

Read also: https://www.eleken.co/blog-posts/how-to-find-interview-and-hire-ux-designers-essential-guide-for-product-owners

UX study has two components: gathering data, and synthesizing that information in order to improve use. At the beginning of the task, design research is focused on discovering job requirements from stakeholders, and learning more about the needs and objectives of completion individuals. Researchers will certainly conduct meetings, gather surveys, observe leads or present customers, and also evaluate existing literature, information, or analytics. Then, iteratively throughout the style procedure, the research emphasis changes to usability as well as view. Researchers may perform use examinations or A/B tests, meeting users about the process, as well as normally test presumptions that will boost the designs.
We can additionally separate UX study methods right into 2 camps: quantitative and also qualitative.

Quantitative study is any type of study that can be measured numerically. It addresses inquiries such as "the number of individuals visit this site" or "what percent of individuals are able to find the call to action?" It's important in understanding statistical chances and what is happening on a site or in an app.
Qualitative research study is occasionally called "soft" research study. It responds to questions like "why didn't individuals see the call to action" and also "what else did individuals notice on the web page?" and also often takes the form of interviews or discussions. Qualitative research study assists us recognize why people do the important things they do
Though researchers might concentrate on particular sorts of meetings or examinations, many can conducting a wide range of methods. All customer scientists accumulate important details that assists us design in an informed, contextual, user-centered manner.

Common Approaches
The numerous kinds of UX research study variety from in-person meetings to unmoderated A/B examinations (as well as every little thing in between), though they are consistent in that they all originate from the same essential techniques: observation, understanding, as well as evaluation.

Monitoring
The first step to carrying out study is learning to observe the globe around us. Just like starting photographers, starting researchers need to learn just how to see. They require to notice nervous tics that might indicate that their interviewees are worried or uncertain, as well as detect relatively small recommendations that might mirror long-held ideas or ideas that need to be additional penetrated.

Monitoring may feel like an easy ability, yet it can be clouded by subconscious prejudices-- which everybody has. Layout researchers train themselves to observe and make note so that they can later on find patterns throughout seemingly varied teams of individuals.

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What is UX Research?

The article "user experience research" defines qualitative and quantitative methods of UX research, features of their use and types of methods.

Christa  Stehr

Christa Stehr

1594345380

How the Findings of Your UX Research Remain Valuable.

You might recognize this problem: you have invested time, money and energy in user research but throughout the course of the of the project, you discover that nobody remembers the valuable findings. Well, here are some suggestions on how to make your UX research results more memorable and sustainable for you and your team.

By Sydney Luca-Lion, UX research intern

illustration of heads and question marks
If you’re in the business of making things for people, you may have already come across the terms “human-centered design” or “user-centered design”. This essentially means keeping the end user in mind at every step of the design and development process. To achieve this, you need to know your users, understand their goals, know how they think and act. Research helps you make better decisions, and better decisions lead to more successful products. If you are not convinced or don’t know where to start, this article(in German) might interest you.

If you have already conducted UX research and collected results, an important step in the user-centered project process has already been taken. But this does not mean that the research phase is over — it is now important to get the most out of your findings and to make them more useful for everyone on the team who’s involved in the project. Here are three things you should keep in mind:

1. See the wood for the trees

In UX research you are often confronted with a lot of data in many different forms, and some of the information is really useful and informative, and some less so. As you prepare to share your results with the team, you as an observer/researcher need to think carefully about how you can interpret and summarize the information — so that you end up presenting only what is worth sharing.

Valuable research results are those that are truly relevant to the project, and are accessible for the whole team. You and your team want to “see the wood for the trees”, which means not getting caught up in too many details and losing sight of the big picture. Try to stay focused on the scope of the project and don’t get caught up in insights that are not really relevant to the project. If you want memorable and valuable research results, you have to clarify to find the most meaningful points. Make an effort to be clear, comprehensive and straightforward so that the results of your research are understood and remembered by everyone involved in the project.

#ux #user-research #ux-design #ux-research

Carmen  Grimes

Carmen Grimes

1594346040

UX Design 101: Value vs. effort — Choosing a user research methodology

What is this?

This session is part of a learning curriculum that I designed to incrementally skill up and empower a team of Designers and Researchers whose skillset and ways of working needed to evolve to keep up with changes in the way we think about and execute design.

Each session in the curriculum aims to simplify the complexities of human-centered interaction design using real-life examples from my own professional experience alongside established theory from industry experts.

The sessions are intentionally structured as short, achievable hands-on learning workshops that balance technique (hands-on, doing) with theory (readout, presentation).

**For more info about this curriculum, please read: **👇👇🏼👇🏾

_Why am I sharing this? _I have open-sourced this content to help others understand the fundamentals of human-centered interaction design and the multi-dimensional skillset needed to be successful in complex, collaborative environments.

What is the focus of this session?

Context — An understanding of how to approach the work

What are the goals of this session?

This session provides participants with techniques for establishing _context_around their research by assessing the value and efficiency of answering a question via UX Research at the onset of a project, before they get started.

Additionally, the step-by-step framework and hands-on exercises in the session internalizethe value of _Context _by challenging each participant to answer a series of up-front questions that establish the _Who, What, Where, When, and Why _around a question they (or their team) feel could be best answered via UX Research.

#ux #user-research #user-experience-research #ux-research #interaction-design

Carmen  Grimes

Carmen Grimes

1594342212

UX Design 101: User research — Everything you need to know to get started

What is this?

This session is part of a learning curriculum that I designed to incrementally skill up and empower a team of Designers and Researchers whose skillset and ways of working needed to evolve to keep up with changes in the way we think about and execute design.

Each session in the curriculum aims to simplify the complexities of human-centered interaction design using real-life examples from my own professional experience alongside established theory from industry experts.

The sessions are intentionally structured as short, achievable hands-on learning workshops that balance technique (hands-on, doing) with theory (readout, presentation).

**For more info about this curriculum, please read: **👇👇🏼👇🏾

_Why am I sharing this? _I have open-sourced this content to help others understand the fundamentals of human-centered interaction design and the multi-dimensional skillset needed to be successful in complex, collaborative environments.

What is the focus of this session?

Context — An understanding of how to approach the work

_Craft _— An understanding of how to do the work

_Communication _— An understanding of how to interact and collaborate

What are the goals of this session?

This session provides participants with an introduction to User Research and what it takes to get started — including an understanding of what user research is (and isn’t), where it fits into the product development process, when it should (and shouldn’t) be used, and an overview of common methodologies and tools.

Additionally, it provides a step-by-step framework and techniques for planning and executing effective user research activities, individually, or within an organization.

The participatory exercises in this session help attendees apply the concepts presented to a project they are working on (or have worked on in the past). Each exercise is incremental, building upon the previous one, to help participants understand how the principles of user research can be applied to the design challenges they face in their day-to-day.

Why is this topic important?

User insights are a fundamental element of human-centered design and help to facilitate impactful product design and development.

If a product or design solution is not rooted in an understanding of user needs and behavior, it does not account for how real people will interact with it, and its chance of delivering value and impact are relegated to luck.

User insights are fundamental to the product design and development process — they help us understand a problem, before we try to solve it.

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#user-experience-research #interaction-design #ux-research #ux #user-research #design

Shawn  Durgan

Shawn Durgan

1599054400

Tone of Voice and UX Design

When thinking about the UX design of your project, there are so many elements to keep in mind that the actual written content is often left on the back burner. We’re told “Users don’t read!” so we Lorem ipsum our way out until we absolutely _have _to write something. However, we must keep in mind — whenever users do read, they pay attention. And that is why establishing your tone of voice is a critical part of the UX design process.

But what is this so-called “tone” exactly? According to this excerpt from the Princeton Encyclopedia of Poetry and Poetics,

Traditionally, tone has denoted an intangible quality, frequently an affective one, which is metaphorically predicate of a literary work or of some part of it such as its style. It is said to pervade and “color” the whole, like a mood in a human being, and in various ways to contribute to the aesthetic excellence of the work…. In Practical Criticism, I. A. Richards compared tone to social manners and defined it as the reflection in a discourse of the author’s attitude towards his audience.

Sounds complicated? Essentially, the tone of voice indicates how the speaker _feels _towards the reader. While the term was originally coined to talk about literature, nowadays it applies heavily to UX design. It’s seen in everything from buttons to calls to action, and even in error pages. How your product speaks to your users is integral to their experience and has a noticeable impact: the right tone could be the difference between a one-time visitor and a convert.

And this is not an exaggeration — in a study by Nielsen Norman Group, users were shown two versions of four product websites (insurance company, bank, hospital, home security system), and asked to give their opinions. Even though the two different versions of each website were identical except for the tone of voice, respondents had very clear preferences. For example, the casual version of the hospital website was unanimously preferred over its formal counterpart. It was perceived to be more friendly and even more trustworthy, despite the fact that we would usually associate confidence and trustworthiness with the formality of the second version. However, that version was seen as “businesslike” and not very reassuring for a prospective hospital patient. The tone of voice was ill-suited to the product in the minds of the users, so that version of the website did not have the desired impact.

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The inspirations behind the casual and formal hospital website versions — notice the introductory paragraphs and their supporting images. Source

#ux-writing #ux-research #design #ux-design #ux

Carmen  Grimes

Carmen Grimes

1598146582

An Introduction to UX Design

Today, the importance of businesses having websites and apps is only increasing. And, as technology progresses, both platforms are becoming increasingly complex. Regardless of these changes, it is crucial to remain mindful of the user’s perspective while interacting with websites and apps.

From the time that they are introduced to a new website or app, user’s will wonder “is this website/ app valuable to me?”, “ is it user friendly?”, “Is it wasting my time”, and so on, before they start to use the product as their default website/ app. To help answer these questions, we in the software industry use UX Design. This article aims to look at UX Design in detail.

Content

1\. Definition
2\. Workflow
    -> Research
    -> Build a Persona
    -> Implement design
3\. Theory
    -> Qualities of good UX design
    -> How to improve the quality of UX design
    -> Laws of UX design
4\. Conclusion

Definition

Before we start discussing UX design, let’s first look at what UX Design is:

UX Design is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product

Clearly, UX Design is about the interaction between the user and the product.

Workflow

Now let’s look at the workflow of a UX Design. Here are the basic steps of the UX Designing process:

1. Research

Photo by Agence Olloweb on Unsplash

First and foremost, you have to start with research. In a previous article, I explored how **_UX Design is about the interaction between the user and the product. _**Hence, we need to collect feedback, ratings, suggestions, and complaints from our users before we start envisioning our product. This should be done in a rigorous manner because we will have various types of users (including different age groups, nationalities, abilities, professions, and so on) using the product and we want to make sure that we are catering to their needs. However, it is not practical to meet with every user and get feedback from them. Instead, we collect data from online surveys, online forms, rating bars, comments, and more to get a better idea of who our audience is. For example, simply visit the Google Play Store and choose an app with a low rating. Then check the comments, surely you will find a good overview of bad user experiences. These comments and ratings are often checked by the UX Design team who use this feedback for their next round of product improvements.

#ux #ui-design #ux-design #ui-ux-design #ux-research