Today what I want to talk to you about is who should influence your marketing decisions.
What is that one thing that is very important to take into account and why?
I feel like there are many things that are going wrong, if you don’t really have the right mindset into place.
So what I’m talking about today is your user, whoever you are building, whatever your startup is building for.
It’s important because many blockchain founders think that they ARE their customer so they are building things for THEMSELVES.
But it’s not always the case.
And if your customer profile is DIFFERENT from yours, then whether you like your marketing ideas or not is completely IRRELEVANT.
It’s very important to know who you are building the thing for and who is going to be your user, because the better you know that users, the better you will know how to approach them and how to attract them and how to make them actually want to use your product.
Very often we have this common mistake of who blockchain startups are marketing to.
Startups’ budgets are limited.
Most probably you don’t have too much money to spend on marketing, which means that you have to be very strategic in terms of where you spend that money, how do you spend the money and how do you make sure that the money brings the right ROI and that your funds have been spent efficiently. Especially in the blockchain space where everything is quite expensive.
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