The global AI in retail market is expected to gain impetus from the increasing usage of AI to enhance consumer experience, pace up decision making, and refine quality and operational agility. The supply-chain planning is anticipated to achieve the maximum benefits in the retail sector owing to the usage of AI-based data analytics. This information is given by Fortune Business Insights™ in a recent report, titled, “Artificial Intelligence (AI) in Retail Market Size, Share & Industry Analysis, By Offering (Solutions, Services), By Function (Operations-Focused, Customer-Facing), By Technology (Computer Vision, Machine Learning, Natural Language Processing, and Others), and Regional Forecast, 2019-2026.” The report further mentions that the AI in retail market stood at USD 2,306.8 million in 2018 and is projected to reach USD 23,426.3 million by 2026, thereby exhibiting a CAGR of 33.7% in the forthcoming years.
Though the outbreak of COVID-19 pandemic seems to have come right out of a sci-fi film, it has indeed impacted the real world severely since the last few months. Almost every country around the globe is under complete lockdown in order to control the spread of the deadly coronavirus. Humans will soon be able to come out of this grave situation in future. However, it has already affected several industries negatively. Our authentic reports consist of detailed information regarding the long-term and short-term impacts of this pandemic on the markets
It is unconditional that Artificial Intelligence has been a prime entity in today’s world and it has shown nothing but strong exponential growth throughout. Tesla’s Autopilot and Google’s DeepMind are prime examples of Artificial Intelligence. As this AI has a good scope in the future, many engineers are moving to this field. All industries are adopting AI for their operation purpose results in increasing more vacancies for AI Engineers. To become an AI engineer one should have the best AI Certification Course in Pune which could help him to increase the chances of get employed.
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The use of AI in marketing will help to improve user experience and boost ROI with insights on targeted customers using machine learning & deep learning.
With all these examples of how AI technology helps in marketing, the advancing technology is not going to stop making further contributions to transform the world of marketing. The applications of AI with marketing fundamentals that we see today are just some of the initial ones, the Revolution has just begun. The ultra-personalization of services/products is an upward trend and this can only be achieved by knowing your customers closely and predicting the user intent. There are many reasons accountable for why these technologies take on such special importance and will continue to do so in the future with their ever-widening scope of bringing revolutionary changes.
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_Leveraging incredible advantages of Artificial intelligence is now a trend. _Marketing Strategists and trendsetters are looking up to this advanced technology to their top-line revenues. The technology has is stunning the world with its latest innovations.
_The global __Artificial Intelligence market _size was valued at USD 24.9 billion in 2018 and is anticipated to expand at a CAGR of 46.2% from 2019 to 2025.
Businesses worldwide are leveraging AI benefits to render improved customer experience and enhanced personalization to users. With its incredible potential to analyze data for extracting meaningful insights thus helping business organizations in making better business decisions, advanced AI techniques are being used in the marketing field too.
_In fact, with the growing focus on customer data, roughly half of global _marketing professionals have adopted AI_ to help with data analysis. Further applications include _marketing personalization, audience identification, email campaign automation, customer service automation, just to name a few.
Artificial Intelligence enables marketers to create highly personalized consumer experiences that cost significantly less than traditional high-dollar campaigns. Every interaction a prospect or consumer has with a product or solution is kept as a future reference.
With Artificial Intelligence Marketing strategies poised to overtake the marketing industry, it’s now important for marketers to understand the benefits of using this incredible technology. Here are 5 ways Artificial Intelligence is used in Marketing. Let’s read further to know more about the benefits of using Artificial Intelligence in Marketing.
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If you were to ask any organization today, you would learn that they are all becoming reliant on Artificial Intelligence Solutions and using AI to digitally transform in order to bring their organizations into the new age. AI is no longer a new concept, instead, with the technological advancements that are being made in the realm of AI, it has become a much-needed business facet.
AI has become easier to use and implement than ever before, and every business is applying AI solutions to their processes. Organizations have begun to base their digital transformation strategies around AI and the way in which they conduct their business. One of these business processes that AI has helped transform is lead qualifications.
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The traditional sales and marketing methods are no longer useful in retaining today’s internet-savvy customers.
According to studies, around 82% of customers expect an instant response to sales and marketing queries. Companies that respond to customer queries quickly have a higher customer satisfaction rate and increased chances of revenue.
Conversational marketing can be a solution to achieve faster response times.
Customers look for straightforward information exchanges that the companies can address efficiently with conversational marketing. It can fulfill the speed today’s customers expect.
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Artificial Intelligence (AI) has numerous business use cases and can be applied to customer service, sales, lead generation, and marketing.
According to a recent survey, most businesses use AI in their marketing tool kits in some form or another. And, they plan to increase their use of AI for marketing in the next three years.
The report also found that content personalization and optimization are among the top uses of AI for marketing.
However, these are not the only use cases of AI to improve content marketing. You can also use it to create content, gather content ideas, do keyword research, and more.
Want to learn more about the different ways you can improve your content marketing with AI?
Here are seven of the most effective ways to use AI for content writers and marketing managers.
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