Evan John

Evan John


What is Instacart Advertising - Things To Know

Instacart is a rising grocery delivery and pick-up service company that provides these services via an app or website. It’s an up and coming retail platform with over 9.6 million active users in Canada and USA.  Read more here - https://www.ezrankings.org/blog/instacart-advertising/

#instacart #Instacartadvertising #advertising #ezrankings #yourdigitalpartner #SEO #digitalmarketing #socialmedia #promotion #product #ecommerce 



 What is Instacart Advertising - Things To Know
Zac Efron

Zac Efron


What Does a PPC Specialist Do? 10 Must-Have Skills

Design and Build PPC Campaigns :

PPC professionals play a critical part in the day-to-day operations of digital marketing. Designing and implementing PPC advertising for internal and external clients is one of their main tasks.

Creating a sponsored search campaign is a multi-step process that requires a variety of abilities. A PPC specialist must efficiently execute on the following to construct an effective campaign:

  • Keyword research and bidding
  • Audience targeting
  • Ad copywriting
  • Offer design/creation
  • Ad design
  • Landing page design

Monitor Campaign Performance :

After a PPC expert has established a campaign, the following step is to track its progress. To properly monitor their campaigns, manage budgets, and assure profitability, PPC professionals must be able to understand paid advertising platforms, networks, and software.

Some PPC experts specialize in a particular ad platform, while others employ PPC management software to examine campaign data from many platforms in one place.

Analyze and Optimize PPC Campaigns :

PPC professionals add value to their customers by assessing and optimizing the outcomes of online advertising campaigns to increase conversions.

Adjusting keyword targeting or bid settings, changing audience targeting parameters, experimenting with different ad copy, changing the value proposition or CTA, adding negative keywords, or changing the design of the advertisement and how it appears to users are all ways that PPC specialists can improve campaigns.

Identify CRO Opportunities :

Conversion rate optimization (CRO) options that can boost campaign effectiveness can be identified by PPC professionals. CRO jobs entail changing landing pages and need web development, graphic design, or CRO software abilities. Some PPC experts can make these modifications on their own, while others may need to rely on team members with different skill sets.

Collaborate with Team Members :

PPC professionals devote the majority of their work to a single marketing channel: PPC advertising – despite the fact that most digital marketing campaigns now include many online channels. As a result, PPC specialists usually engage in collaboration with other marketing professionals to execute complicated campaigns across numerous marketing touchpoints.

Social media specialists, SEO specialists, account managers, graphic designers, and other professionals may be part of their team. They may report to a PPC manager or another PPC professional who manages PPC campaigns on a more strategic level.

10 Must-Have Skills for a PPC Specialist 

Ad Copywriting — PPC experts utilize their writing abilities to craft attractive ad text and enticing calls-to-action that entice viewers to click.

Ad Creative Design — PPC professionals assist in the creation of both text-based and image-based adverts for the search and display networks. They employ innovation to guarantee that advertisements are aesthetically appealing and catch the attention of viewers.

Paid Advertising Networks (Google Ads, Microsoft Ads) - PPC experts should be conversant with the most popular paid advertising networks on the internet.

Paid Social Networks (Facebook, Instagram, LinkedIn, and Twitter) — PPC professionals may also be responsible for managing PPC campaigns on social media platforms. Experience with Facebook, LinkedIn, Instagram, and Twitter PPC ads is a plus.

Paid Community Advertising - PPC experts can also create and conduct paid community advertising campaigns on sites like Reddit and Quora.

Landing Page Develop — To assist their campaigns, PPC professionals must be able to design visually beautiful, high-converting landing sites. PPC experts can apply their own visual design and web development talents, or use a landing page generating software solution like Unbounce, to achieve these needs.

Communication — To guarantee a consistent alignment between corporate goals and PPC activities, PPC professionals must communicate effectively and regularly with their clients, supervisors, and team members.

Keyword Research - Choosing the incorrect keywords to target might result in poor campaign results, therefore keyword research is an important area of skill for PPC experts.

PPC Campaign Analytics - PPC professionals must be able to use analytics tools to track the outcomes of their ad campaigns, find areas for improvement, and make changes to increase campaign performance.

Teamwork - PPC experts must be able to work well in groups, especially when dealing with other marketing professionals that have various perspectives and talents.

How to Become a PPC Specialist

A job as a PPC expert allows you to put your creative abilities to use while also having a direct influence on your clients - but where do you begin?

There are two methods for getting started with PPC: the simple method and the difficult one.

The difficult route is to attend college for four years, earn a marketing degree, begin an internship, and perhaps be hired after a few months.

Start with a tried-and-true method for creating results, gain some experience dealing with it and generating results, and then use what you've learned to your first PPC specialist job. The nicest aspect is that it just takes a few months rather than years to complete.

#ppc #ppcspecialists #ppcexperts #ppcexpert #digitalmarketing #advertising #advertisers 


What Does a PPC Specialist Do? 10 Must-Have Skills
Zac Efron

Zac Efron


How to Hire Google Ads Experts?

You may be wondering how to hire Google Ads experts. The best way to find the best is to hire an expert with experience working with various clients. You can start by looking through the profiles of your competitors and then compare them. Then, make a choice that is right for your company. If you are unsure, you can always ask the expert you already have. This will help you make an informed decision. Regardless of your industry, a certified Google Ads expert will give you peace of mind.

If you choose to hire a Google Ads expert, you should get their reports and statistics. They should be able to provide you with estimated monthly budget, recommended keywords, and average CPC and CTR. They should also be able to give you monthly or weekly reports. If you choose the latter, they should be presenting you with data from live reporting dashboards. It will also help you determine the best budget for your campaign.

A Google Ads expert can sort through the data and give you feedback on its meaning. For example, if your website's landing page is slow, your bounce rate will be higher than normal. If you have a high bounce rate, the most common reason is a slow page loading time. You should optimize the landing page to reduce this problem. Once your website loads quickly, users will be more likely to convert. A Google Ads specialist can help you decide how much to spend on your ad campaigns.

As with any service, finding clients with less experience can be challenging. However, if you can demonstrate that you have a proven track record, small businesses can be a more lucrative niche than a full-fledged digital marketing agency. As a Google Ads expert, you can also offer free pilot projects to clients and gauge your abilities. A small-sized business may not have the budget to hire a full-fledged digital marketing firm.

Hiring a Google Ads expert will help you optimize your account and create the best campaigns for your business. Your company will benefit from an optimized website that gets traffic and more conversions. A Google Ads consultant will help you build a brand. But remember that a brand takes time and money to develop. A qualified Ads consultant will do the work for you. You should always keep in mind that you will be hiring a professional with extensive experience and a proven track record.

A Google Ads specialist can help you achieve the best ROI for your business. The specialist can help you pinpoint areas in which you need improvement. He or she can then provide you with a solution to improve your ROI. A Google Ads expert will also develop a strategy for your campaign based on your goals. The strategy will include specific tactics and optimizations. A Google Ads specialist will create weekly and monthly performance reports that will help you evaluate the performance of your campaign.

A Google Ads expert should be certified by Google. You should hire a Google partner if you can afford it. Otherwise, look for someone who has at least 50% of the account users certified by the search engine. A good Google Ads expert should be able to handle all these tasks. If you hire a non-Google partner, you should make sure they are a Google partner. You can also find a Google expert by reading reviews on Remote Face.

It is important to find a Google Ads expert with a proven track record. It is not easy to find a Google Ads expert who knows the ins and outs of the industry. The best way to do this is to get a Google Ads expert with a good reputation and experience. If they aren't, you may end up wasting your money. So, hire a Google Ads expert today.

A Google Ads specialist will be familiar with the ins and outs of the program and will know how to manage keywords and budgets on your behalf. They will also be able to recommend ad campaigns that will work best for your business. By using these professionals, you can be sure to get maximum returns with your Google Ads. The key is to choose a Google Ads specialist that has experience with PPC campaigns. This way, you can rest assured that you will be getting the best results for your money.

#ppc #googleads #advertising #advertisers 

How to Hire Google Ads Experts?

Facebook Enters Into VR Advertising With Oculus Quest

In 2019, Wendy’s, a popular fast-food chain, decided to leverage virtual reality (VR) technology as a marketing tool. First, the restaurant chain created an avatar on the popular VR-powered game Fortnite. Then, it launched a Twitch stream where this avatar broke into restaurants and destroyed freezers—reminding audiences of its constant efforts to only serve ‘Fresh, Never Frozen’. The campaign boosted Wendy’s social media mentions by 119 per cent and reminded advertisers everywhere not to discount VR.

Read more: https://analyticsindiamag.com/facebook-enters-into-vr-advertising-with-oculus-quest/

#marketingandadvertising #advertising #vr

Facebook Enters Into VR Advertising With Oculus Quest

Ravikant Saini


How to earn money from digital marketing by sitting at home

Digital marketing is blasting. Gone are the days while bringing in cash was just conceivable through customary occupation strategies. Presently, individuals are making a great many dollars every month from their homes. All you need is to have some significant abilities, a PC, and a solid web association.

There are different ways you can bring in cash through digital marketing. However, before you can begin acquiring you need to comprehend what digital marketing is.

What Is Digital Marketing?

In the present period of data, digital advancements are administering the world. Digital marketing uses internet marketing devices to sell items and services. It utilizes the web to arrive at likely clients and incorporates various services like PPC, content marketing, social media, SEO, and that’s just the beginning.
Presently, we should investigate the various ways you can bring in cash utilizing digital marketing.

Content Writing

Content composing is a mainstream method of bringing in cash, regardless of whether you have little information on digital marketing. Content composing includes composing content for articles, blog entries, video scripts, social media posts, site content, and then some.
You ought to have a few abilities, for example,
• Great scientific abilities
• Watchword research abilities
• Composing abilities
• A decent handle of sentence structure
• Examination abilities
• Fundamental SEO abilities
• Great composing speed

There are free and paid courses accessible for content composition. They are useful for you to begin bringing in cash as a specialist. The amount you can cause will to normally rely upon the kind of content you compose and your degree of aptitude.
Get a free digital marketing consultation from the best digital marketing company in Bangalore.

Web expert

Web expert is a specialized expertise that you can acquire above and several years. It’s anything but an interaction where you need to assemble, plan, and keep a site. It includes specialized abilities just as imaginative abilities to make it alluring to clients.
As a web specialist, you should keep your webpage refreshed to stay aware of the most recent market patterns. You ought to likewise plan your site to be easy to use and mess free so your crowd can explore without any problem.


Website streamlining is sought after nowadays. You can find an in-house line of work just as procure as an independent SEO master. SEO is a tremendous theme that covers various things.
For this, you should figure out how web indexes work to rank your content higher. Since internet searcher calculations change continually, you should know those calculations well to change your ventures as needs be.
To be fruitful in SEO, you ought to have likely customers. Work on various SEO strategies with changing calculations to draw in more individuals and get more cash-flow.

Facebook Advertising

Facebook publicizing is another famous method to bring in cash through digital marketing. Running Facebook advertisements isn’t just about as hard as it looks. Setting up the Facebook advertisements is the hardest part. On the off chance that one promotion functions admirably one day, there is no guarantee that it will work the following day. Your promotions will require advancement and regular checking. In addition, you ought to likewise realize what to do when one advertisement isn’t working.

  1. Versatile Marketing
  2. Portable Marketing

Everybody possesses a cell phone nowadays. Versatile marketing is turning into a mainstream method of promoting. It is simple and quickly conveys your message to your designated crowds.

You can bring in cash through versatile marketing on the off chance that you know about any of the accompanying abilities:
SMS marketing
Application marketing
Message pop-ups
In-application versatile marketing
QR codes
In-application gaming marketing

Alternate Ways By Which You Can Earn Money

Some other helpful internet marketing instruments you can use to produce cash are:
• Associate Marketing
• Lead Generation
• YouTube Marketing
• Writing for a blog
• Google Ads
• Social Media Marketing
• Digital Marketing Consulting Services
• Organization Marketing
• PPC (Pay Per Click) for different organizations

However, if you are looking to expand your business growth with digital marketing then consult with the best digital marketing company in Bangalore.

#digital #marketing #workfromhome #earnfromhome #advertising #seo

How to earn money from digital marketing by sitting at home

Create an Animated Banner with Vanilla JavaScript and The Canvas API

While the JavaScript Canvas API has tremendous potential for rich, performant animations, every step of the work has to be achieved manually. With the amount of effort it takes to make an animation, a ready-made library can make the work more efficient.

In this tutorial, we will build a micro-library in vanilla JavaScript intended for the creation of HTML5 canvas animations. We will then use this library to make an animated banner composed of text, images, and shapes.

Below is a quick CodePen of the final animation we will build.

The banner we will build today with HTML5 canvas.

Working With Canvas

Working with the Canvas API is different from working with the HTML DOM or SVG DOM APIs, in that you do not have an organized hierarchy of elements. Instead, you have a <canvas> element, which contains a bitmap that you can render graphics on using the API’s methods.

While the <canvas> element can be cleared and redrawn with each animation frame, it will not remember the state of its bitmap from one frame to the next — so you have to create your own methods for storing the state of each image, shape, or text box between frames. This is where JavaScript objects come in.

#javascript #animation #advertising #web-development

Create an Animated Banner with Vanilla JavaScript and The Canvas API

Mike Miller


How to Choose Your Advertising and Branding Agency Carefully?

The image you put out into the world is very important in deciding whether your business will be successful or not. Presenting the perfect image with the rightly crafted campaign is absolutely essential. You will have to take a call on whether you will do it yourself or you will hire an outside agency for help. Oftentimes, it is seen that when a company tries to do their own advertising and branding, they lose focus on their core business functions. It will prove wiser to hire advertising agencies in Dubai to help you start out with your campaign.

An advertising and branding agency takes care of all your marketing activities right from attracting clients to public relations. Sometimes, they also do non-advertising functions such as designing the product. There are many top advertising agencies in Dubai that you can hire for these activities but not all of them may be a perfect match for your company. You have to be very careful in choosing the right advertising and branding agency that can work well with you and provide you with the services that you want.

Here are a few steps to guide you in choosing the right agency for your business

Clarity on your requirements

This is the first and most significant step in making the right decision. Ask yourself whether an advertising agency is what you require and if so, what the services are that you will require from them. You have to have clarity on what you require and once you have that vision your task becomes a lot easier. When you know what you want, you can choose an agency that will deliver it to you. Also make sure that the key decision makers in your company also know what your goals are so that all of you can take a decision unanimously.

Create a list of agencies that suit you

This step requires some research. Once your requirements are clear to you, the next step is to do proper research and shortlist those agencies that you think will do the best job. You can get to know about advertising companies in UAE through referrals or searching on the internet or even using online freelancing platforms. Another way to find a great agency is to find a campaign that has impressed you very much and search for the agency that did that campaign. Once you get a list of agencies, visit their websites and profiles and shortlist the ones you like the best. The website or social media pages of an advertising agency can tell you a lot about the quality of that agency’s work.

Analyse their portfolios

Portfolios of agencies show the work they have done so far. Analysing portfolios gives you a chance to find out details on the campaigns they have conducted, how they dealt with their clients and the outcome of those campaigns. This can help you identify the strengths and weaknesses of the agencies. Question the agency on all that you need to know. Their answers should give you greater clarity on whether they will meet your needs.

Find out whether the agency has experience in your niche market

If an advertising agency has previous experience in your industry, they will know what are the challenges that may come your way, and what the industry expects from a business like yours. They will be better prepared to face everything that may come your way and so provide a smooth service. But hiring an experienced agency also has its setbacks. They might be too invested in their already established routine and might not think of newer and more unique promotional strategies. An agency that is completely new to the industry sees a big opportunity before them and they might be able to come up with newer ideas to promote your business in the best way. They will be more excited to get into a new industry and will do the best they can to establish themselves there. You have to decide whether you want an experienced agency or one without any experience after interacting with them.

Analyse the channels on which they offer their services

Different agencies have different experiences on various channels of marketing. Some agencies may offer their services on only one platform while some may offer their services on two or more. The type of marketing channel depends on the agency. Knowing your target market gives you an idea on how to reach your clients. Different consumer segments are exposed to different platforms. Once you know what the platforms are, you can choose an agency that provides the best service on those platforms. The best advertising agencies in Dubai offer other services in addition to advertising. These can be an added benefit when hiring an agency.

Request and review proposals

After you have again shortlisted the candidates to hire after analysis of their portfolios, request proposals from them. This is when you can really get to know about the different agencies. Carefully review these proposals and do not be afraid to negotiate on any clause. After all, you are looking to get the best value. After careful review and negotiation, you can decide on the best agency that will represent you and hire them.

An advertising and branding agency can help you reach a wider audience. As long as you carefully analyse and hire the right agency, they can help you put out the right image to the right audience. You can always ask for the opinions of industry peers when hiring an agency but keep in mind your gut instinct and your affinity with the agency can provide the best results.

An advertising agency in UAE can provide you with some of the best services in the industry and take your business to a larger market. Take your time and carefully analyse the choices you have to choose the one you think is the best fit for you. The right agency will give you a good return on investment and take your businesses to places that you might not have been able to reach alone.

#advertising #dubai #zapio

What Artificial Intelligence Can Bring to Digital Marketing Strategies

The subject of AI is, arguably, one of the most nebulous within the broader scope of the tech industry. Its long list of potential applications seems never-ending, and it would appear that every industry stands to gain significant benefit from utilising it within almost every stage – whether that stage lies in creation, production, market research, or customer research and contact.

Artificial intelligence is, however, also relatively new. While we have been toying with the idea since the advent of computers themselves, but the technology has come a long way from beating chess players and basic problem-solving skills.

Its applications for the world of digital marketing are wide and varied, but we likely have a long way to go before we can claim to have realised its full potential in this industry. Read more below about some of the most beneficial uses for AI in digital marketing.

#advertising #artificial intelligence #latest news

What Artificial Intelligence Can Bring to Digital Marketing Strategies
August  Murray

August Murray


Pi-hole on Raspberry Pi using Docker & Docker Compose

I need to start this article with some simple disclaimers: I love Raspberry Pi, I love Docker, I don’t love networking that much (spoiler alert: I suck at it).

  • I love Raspberry Pi because it is a tiny, fully functioning computer that gives me goosebumps. It is one of those things that makes you feel like Mr. Robot. It is relatively cheap, it is accessible, and there are tons of guides online to do pretty much anything you can imagine.
  • I love Docker because it is a simple way of running various pieces of software in a standardized way: you pull the Docker image for your platform, you run the image with a single command and that’s it! You can glue things together, you can add your own images, you can share your configuration, you can run the same setup on different machines, and you can destroy things easily once you don’t need them anymore. I am not saying it is the simplest software ever, but it is relatively easy to play around with.
  • I don’t love networking much, simply because I suck at it. I have a basic understanding of high-level concepts about many parts of it, but they don’t always translate to how things work in real life. I roughly know how computers communicate over a network, but I quickly get lost when I need to debug a bad connection for example. The good thing is that it means I’ll aim to keep this guide as simple as possible so that I can understand it as well.

So, since we are done with the disclaimers, let’s touch on the basics a bit before we get on with the guide. If you know all the tools and technologies mentioned above, feel free to skip that part.

#raspberry-pi #software-development #advertising #docker #privacy

Pi-hole on Raspberry Pi using Docker & Docker Compose

Ajay Kapoor


Chatbots in Advertising & Publishing: Is it Worth Investing?


Today, companies struggle to create an ad that is efficient and successful. Now almost all brands create ads on websites, blogs, social media, and networks. But these platforms are awash in information, and it becomes overwhelming for many people.

A TechRepublic study states that:
Advertisers spent $ 7.4 billion on misplaced ads in 2016
Click-through rates for display ads generate a 0.35% success rate.
40% of ads are not seen by living people
38% of American adults have installed an ad blocker to restore their online experiences.
This is where advertisements using chatbots can help you.

By now, you have the answer to the question, “Is chatbot worth investing?” I hope I could give you enough reasons to believe how vital chatbot is for the future of your business and advertising & publishing.

In case you have made up your mind and are willing to invest, the next step is to get in touch with the chatbot companies in India and give your business the gift of success.

#chatbot #business #publishing #advertising

Chatbots in Advertising & Publishing: Is it Worth Investing?

SangKil Park


How to Build Audience Clusters With Website Data Using BigQuery ML

A common marketing analytics challenge is to understand consumer behavior and develop customer attributes or archetypes. As organizations get better at tackling this problem, they can activate marketing strategies to incorporate additional customer knowledge into their campaigns. Building customer profiles is now easier than ever with BigQuery ML, using a technique called clustering. In this post, you’ll learn how to create segmentation and how to use these audiences for marketing activation.

Why are clustering algorithms so important?

Clustering algorithms can group similar user behavior together to build segmentation used for marketing. As we are breathing the personalization era, clustering algorithms can help companies send specialized messages to current customers or prospects through ads based on website behavior.

How do clustering algorithms work?

In this tutorial I’ll provide a simple understanding of clustering algorithms, however, the majority of this content will cover process and implementation, rather than what’s going on under the hood. To generally get you started, clustering falls under the category of unsupervised machine learning. We are running an algorithm, specifically in this process we will use k-means, to find how data is logically grouped together without giving the algorithm a target variable to train with. For example, suppose we want to cluster your audience by two characteristics like age and estimated income. Clustering is the process to automatically do this for you. The only input we’re faced with is how many clusters exist within our data. In the example below, three clusters ‘feels’ right. This example might seem straight forward, but you can see how the problem becomes impossible to manually do with more features.

#clustering #marketing #machine-learning #bigquery #advertising

How to Build Audience Clusters With Website Data Using BigQuery ML
Alec  Nikolaus

Alec Nikolaus


Amazon Ads Analytics — Extended

Amazon’s global e-commerce sales are projected to grow by 20% to reach $416.8 billion in 2020, and Amazon ads revenue growth is keeping pace. In 2020, Amazon’s ad revenues in the United States are projected to amount to 12.75 billion U.S. dollars (compare to 10.32 billion U.S. dollars in 2019).

With this increase in activity, one could expect certain improvements in seller’s tools, such as ads analytics, so I decided to use this topic for my data science capstone project at Galvanize bootcamp.

I got access to data from several advertising campaigns of big consumer brands on amazon.com, with a goal to look for potential ways to improve ads ROIs and predict future sales.

The data was stored in 13 tables, which mirror Amazon statistics. More details about the data, as well as the code I wrote you can find at my GitHub page.

Technology I used:

  • Prophet time series to forecast potential sales.
  • Random Forest Regressor from Sklearn to predict factors affecting sales.
  • SHapley Additive exPlanations (SHAP Values) algorithms for the model interpretation.

Keyword performance

My goal was to analyze each keyword performance dynamically, and forecast the future demand.

First, I used Plotly library to show the performance for each search term across all campaigns. Below is a ‘hand sanitizer’ example.

#advertising #amazon #data-science #data-visualization

Amazon Ads Analytics — Extended
Autumn  Blick

Autumn Blick


The Biggest Mistake Amazon And Netflix Made

Yes, I’m talking about the annoying pre-roll ads that are being played before movies/shows.

One of the best thing from these on-demand streaming services are you can watch your favourite shows ad-free without any interruptions. At least that’s how it’s supposed to be.

If you have an Amazon prime video / Netflix subscription, then you all know what I’m talking about, the annoying ads that are played before the movie/series. it’s okay when it’s done in a movie theatre. When consumers pay for streaming service, they expect it to be ad-free. But forcing them to watch previews, that too seconds before watching a movie is definitely not a good idea!!!

“It’s like trying to sell something else than the things you actually wanted to buy”

Every on-demand streaming service wants to hold on their subscribers. they do this by introducing new content frequently. As long as subscribers are watching they will be paying. With heavy competition among these On-demand streaming services, getting people to explore new shows are tougher, so they advertise their contents in all possible mediums.

Rather than spending a lot on different mediums, they started promoting their content on their own platform. These are called as Pre-roll ads/Featured previews.

Pre-roll ads/Previews — In simple words, its Amazon’s way of telling you that they have something new to watch.

#startup #business-strategy #ott-streaming #netflix #amazon-prime #advertising #streaming-video #amazon

The Biggest Mistake Amazon And Netflix Made

What Does Facebook Know About My Likes and Dislikes?

Many of us have felt like our phones were listening to us before. You’ll be talking about something with a friend and later you look at your phone and see an advert of the very thing you were talking about.

The fact of the matter is, Facebook isn’t listening to your conversations. Not because of some moral standpoint or belief in consumer privacy (ha!) but because it simply isn’t feasible or efficient to do so. They know enough about you from your online behaviour and it is far easier and cheaper to collate information on your online activities than to collect and store thousands of exabytes of data or transcribe billions of hours of audio.

So the question is, why does it sometimes feel like they are listening? The answer comes in four main parts.

#data #advertising #data-visualization #data-science #privacy

What Does Facebook Know About My Likes and Dislikes?

How We Get Side Effects for Drug Commercials

Perhaps one of the strangest differences between television in the United States of America, versus other countries, is the abundance of commercials advertising prescription drugs.

Most Americans may not be aware, but the United States is one of only two countries that allows “direct to consumer” pharmaceutical advertising — the only other country that permits these ads to run on television is New Zealand.

And there are a lot of these ads. An estimate from 2017 approximated that more than $4 billion is spent yearly on these advertisements, and it’s one of the largest categories of television commercials. There’s some evidence that these commercials work, in two ways:

  1. Among individuals already consuming the drug, they increase adherence (willingness to stick with the drug);
  2. They lead new individuals to request the drug, although these individuals are less likely to stick with the drug or remain compliant in taking it.

There’s a lot of discussion about these commercials, but today, we’re going to take a look at just one part of the ad — the long, scary list of side effects that the announcer hastens through, just before the big finish of the commercial. “This drug may cause heartburn, headache, sore throat, fever, incontinence, heart attacks, stroke, diabetes, and death…”

Where does this list of side effects come from? And how many of them are real?

And finally, if they’re real, why would anyone take the drug, knowing that they’ll get way more problems than what they’re fixing?

#health #medicine #pharmaceutical #advertising #science #data science

How We Get Side Effects for Drug Commercials