Google Data on Most Popular Halloween Costumes

Here are Google’s lists of most popular costume ideas, which include overall trending searches as well as searches in particular categories. Google has released data on the most popular Halloween costumes of 2020 based on trending searches.

The Most Common Way PPC Ad Budget Is Wasted

Are you measuring what matters in your PPC account? Here's how to avoid wasted spend and incorrect data so you can make the most of your media budget. As paid search marketers, we have something of a love affair with data.

Thinking Outside the SEO Box: How to Find Global Opportunities Now

Here's how you can start thinking outside of the SEO box and utilize your existing technical skills to pitch and implement ideas that deliver results.

How to Analyze Google's Algorithm: The Math & Skills You Need

Ready to analyze Google's search algorithms and learn all the secrets of ranking? Here's what you will need to do it correctly. Me to work on this article was a great discussion on Jeff Ferguson‘s post about whether we had the math to decode Google’s algorithm, and if so, what was it that the industry needed?

What We Learned from Analyzing 98,863 Ranked URLs in Travel

This analysis paints a picture of what a modern travel sector SERP looks like – with correlative data to measure against.

41% of Google’s First Page Contains Links to Google Products

According to a recent study, the first page of Google search results is almost half full of Google’s own products. Those numbers create some concern that Google is favoring its own services, and ranking them ahead of competitors in many cases. When looking at just the top 15% of a search results page, Google products were found to occupy 63% of the results

The Most Influential Women on Instagram

Discover who are the most popular women on Instagram right now and how they're using the platform to engage with followers and promote their work.Nowadays, Instagram is one of the biggest and most successful social media networks in the world with more than 1 billion active monthly users online. The platform has also become a source of income for many users – if there could be one social media network called “the land of social media influencers”, it would be Instagram for sure.

10 On-Site Technical SEO Factors to Assess in an SEO Audit

Your SEO audit must uncover any common technical SEO issues preventing your site from ranking. Here's what to check for and how. Whether it’s knowledge of programming, server architecture, website architecture, JavaScript, CSS, or whatever it is, having this knowledge will put you a step above the rest. Technical SEO will help you optimize your own site, and identify issues on websites that non-technical SEOs can’t catch.

Link Profile Audit: 28 Things to Check

Here's how to maintain a healthy link profile and ensure bad backlinks don’t get bad enough to bite you with periodic link profile audits.

Ongoing Website Updates: 9 Major Issues to Monitor in an SEO Audit

Regularly monitor website updates to ensure site mismanagement doesn’t cause issues later. Here's how to identify issues that can occur in the process.

10 Website Content Factors You Must Check During an SEO Audit

10 Website Content Factors You Must Check During an SEO Audit: Your website content plays a big role in your SEO success. Here are 10 areas you must check when auditing your website's content.

How to Evaluate Content Length in an SEO Audit

Thin content and how content is organized sitewide are some of the factors that can impact rankings. Learn more about content-related audit items here.

How to Check for Duplicate Content During an SEO Audit

Identifying duplicate content issues is a crucial part of your SEO audit. Here's what you need to check for and how to do it. Different types of content issues can plague a site

How to Check for Duplicate Content During an SEO Audit

How to Check for Duplicate Content During an SEO Audit? Identifying duplicate content issues is a crucial part of your SEO audit. Here's what you need to check for and how to do it.

How to Check for Duplicate Content During an SEO Audit

How to Check for Duplicate Content During an SEO Audit? Identifying duplicate content issues is a crucial part of your SEO audit. Here's what you need to check for and how to do it.

11 Domain Factors You Must Evaluate During an SEO Audit

Your domain name can indirectly impact your SEO performance. Learn the top domain-related factors you should be auditing and how to do it right.

SEO Audit Checklist: 9 Page-Level Factors to Assess

When conducting an SEO audit, you also have to look at some page-level elements of your website. Here are a few things to check and how to evaluate them.

How to Evaluate Content Length in an SEO Audit

Thin content and how content is organized sitewide are some of the factors that can impact rankings. Learn more about content-related audit items here.

How to Evaluate Content Length in an SEO Audit

Thin content and how content is organized sitewide are some of the factors that can impact rankings. Learn more about content-related audit items here.

11 Domain Factors You Must Evaluate During an SEO Audit

Your domain name can indirectly impact your SEO performance. Learn the top domain-related factors you should be auditing and how to do it right.