How SMBs Can Use Data From 100M Calls to Rebound From COVID-19

How SMBs Can Use Data From 100M Calls to Rebound From COVID-19. A new study on call data offers some useful insights for small to medium-sized businesses trying to recover and thrive post-lockdown. 

Google Ads to Start Hiding Some Search Query Data

Google has an announcement in accounts: starting in September, search queries without a "significant" amount of data will no longer show in query reports.

An Analysis of the 6 Google Shopping Bidding Models in 2020

Running Shopping campaigns for your ecommerce site? Take a look at the six bidding models in Google Shopping Ads to find out which one suits your needs.

The Most Common Way PPC Ad Budget Is Wasted

Are you measuring what matters in your PPC account? Here's how to avoid wasted spend and incorrect data so you can make the most of your media budget. As paid search marketers, we have something of a love affair with data.

How to Combine SEO & PPC Data for More Powerful Results

You don't have to choose between SEO and PPC. Here's how SEO and PPC can complement each other and improve your search strategy.

How to Interpret PPC Data Correctly

Find high-value insights in your PPC data and avoid the cost (and embarrassment) of newbie mistakes with these strategies and frameworks.