Machine Learning is under rapid evolution and is one of the blockbusting technologies. Most sectors such as healthcare, finance, travel, and transportation, social media, e-commerce, marketing, IT, gaming, media, robotics, manufacturing are experimenting with it to take it to the horizon and are expected to expedite its functioning faster than ever. Certainly, it bestows extensive cognizance of the customers and their requirements.

So, What Is Machine Learning?

To be technical, machine learning is the subset of Artificial Intelligence and the study of computer algorithms to find patterns from the huge data to make future predictions. While referring to the business firms, future outcomes such as risk assessment, customer’s behavior can be derived from the patterns observed and the response can be given accordingly.

To understand better, let’s discuss some real-time examples where machine learning is being used:

• It is found that 79% of online buyers devote 50% of their time researching before making a purchase. With the help of machine learning, Amazon has given product recommendation features to its customers wherein it provides a purchases list similar to the last purchase thus saving customer’s time.
• It was 2014 when Amazon introduced its AI-powered voice assistant, Alexa. It is a conversation-driven virtual assistant that converses with the users.
• Facebook is embedded with Machine Learning whether its algorithmic news feeds, messenger chatbots, photo tagging suggestions, or ad targeting.
• Autonomous vehicles introduced by Tesla, Nissan, Google, and many other companies.

Let’s see some of the applications of machine learning and how new technologies reshape the customer experience?

#dzone #machine-learning