Introduction

Understanding your customers and their behaviors are the pinnacle to any successful startup, which is exactly what cohort analyses are for. A Cohort Analysis is an extremely useful tool that allows you to gather insights pertaining to customer churn, lifetime value, product engagement, stickiness, and more.

Cohort analyses are especially useful for improving user onboardings, product development, and marketing tactics. What makes cohort analyses so powerful is that they’re essentially a 3-dimensional visualization, where you can compare a value/metric across different segments over time.

By the end of this article, you’ll learn how to create something like this:

Image created by Author

If you’re not exactly sure what you’re looking at or why this would be useful, stay tuned and keep reading.

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