Something a lot of people don’t know, and the ones who do know still have difficulty believing, is the fact _Data _has become the most valuable resource on earth, overtaking oil.

The dawn of the digital age has given rise to Big Data. Every day, billions of people on the internet create 2500 trillion bytes of data, with over 682 million tweets and social media posts.

People love to share their likes, dislikes, experiences, preferences and moreover the internet so there is a good chance that a company can figure out everything they want to know about an individual and whether he or she is a prospective customer or not just by looking at their social media profiles. Read more about the interesting projects in big data.

While analyzing the data of one person might seem easy, there are so many factors that making wrong predictions about a person’s purchasing behavior is also quite possible. This probability of making the wrong predictions grows exponentially large. This is where big data analytics comes into the picture.

To oversimplify, big data analytics is basically making understandable music out of the loud screaming sound that is made by people of the internet.

Big data analytics helps companies find patterns and trends in the behaviors of a particular section of people and thus make better predictions and projections based on this data.

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