How to Use Artificial Intelligence in Mobile Application Development

The increasing demand from consumers for instantaneous, mobile-friendly information access has placed mobile applications at the forefront of the technology revolution, making mobile app development company pivotal in delivering these cutting-edge solutions.

There is an app for everything, from social networking and gaming to food delivery and banking.

With US users spending more than 5 hours a day on mobile apps, it's no surprise that apps are one of the primary sources of how users access the Internet.

And because mobile apps have become a fundamental part of our everyday technology experience, there is a sense of urgency among technology companies to discover and distribute something new and exciting.

The biggest trends taking shape in app creation involve the integration of artificial intelligence, virtual reality, and augmented reality.

Consumers began to see the application of this advanced technology with the introduction of Niantic's hit gaming app, Pokemon Go.

Now, the integration of AI, VR and AR is becoming a standard in the industry. Google CEO Sundar Pichai even proclaimed early last year that “[a]major shift is underway from a mobile-first world to an AI-first world.”

Apps may utilize artificial intelligence to uncover important trends in user behavior through data analysis and generate a more personalized experience for users. Harnessing the power of AI for your own business' mobile app development, here are a couple of tips that will improve your branding strategy.

Use AI to Deliver Personalized Content

Machine learning is one of the most prominent uses of AI because companies can examine large amounts of data and draw interesting conclusions based on the information derived.

This is important for businesses because AI can analyze a user's behavior and determine what their preferences may be. For example, a retailer can leverage machine learning to help generate more clothing options that a customer may like from previous purchases.

Similarly, a streaming company like Netflix can use artificial intelligence to help provide its viewers with recommendations for shows and movies that they may find interesting.

Offering personalized content to your users is one of the most important aspects of business because it keeps them engaged with your brand. With the help of AI, you can show your audience that you are actively paying attention to the products and services they like and dislike. This type of personalization helps improve your brand's customer experience; increases user retention while generating revenue.

Use AI to Respond to Your Customers

As a business owner, there are probably hundreds of queries you need to respond to every day. Some of them are probably internal. However, most likely come from customers asking about everything from the stock of a specific product to your business's hours of operation.

Companies like Google have already integrated this function into their mobile application for user convenience. Inbox, which is Google's mobile email app, uses artificial intelligence for Smart Reply to create personalized responses based on the messages you have received.

You can select one of the recommended answers or write one yourself, save it, and use it the next time someone has a similar query. Not only will this improve your team's productivity, but it can also be used as a means to generate income.

For example, retargeting users via email produces a Click Through Rate of 100.95% in a segmented campaign. You can answer a user's query while helping them convert throughout the sales funnel. Using AI to respond to your customers is a powerful brand strategy tool. It gives your team the ability to craft accurate responses for your customers.

Use AI for Voice-powered Technology

One of the most popular applications that has emerged for artificial intelligence is voice search . As of January 2018, approximately 1 billion voice searches were performed per month.

Gartner believes that, 30% of web browsing sessions will be screen-free, and by then, ComScore notes that voice search will account for 50% of all searches. The rise of this technology means that more and more companies will begin to integrate voice technology into the mobile application development.

One way to use voice technology is by integrating virtual assistants. This entails enabling your customers to utilize voice commands to activate certain app features with the assistance of an AI-powered device, such as Cortana or Siri.

For example, Domino's has integrated Amazon's Alexa into its mobile app so customers can order pizza while doing other household tasks like doing laundry. This hands-free access to the Internet is what makes voice technology so attractive to consumers.