As companies aim to become data-driven, data cleansing becomes a crucial part of an organization’s business intelligence strategy.
According to the 1-10-100 quality principle mentioned by Validity, the relative cost of fixing a data quality problem increases exponentially over time. It takes $1 for identifying bad data at the earliest stage, $10 for correcting existing problems at the middle stage, and $100 for fixing a problem after it causes a failure at a later stage. As companies aim to become data-driven, bad and dirty data continues to be the biggest obstacle in their execution. This is why data cleansing is the most crucial part of an organization’s business intelligence strategy.
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