SEO is fragile.
With engineers, designers, product managers, marketing managers, and sometimes even CEOs dipping their hands into the complex SEO mix, things can inevitably go awry.
On July 29, I moderated a sponsored Search Engine Journal webinar presented by Mark Munroe, CEO, SEORadar.
Munroe discussed how to easily integrate SEO testing into the QA process to prevent SEO problems from ever going live.
Here’s a recap of the webinar presentation.
No website is safe from SEO issues.
Even the biggest websites can get deindexed from Google and encounter other problems that impact organic traffic and rankings.
These issues happen because SEO is vulnerable and testing is difficult.
Additionally, Google is fast when it comes to crawling and indexing content.
So right from the start, we want to avoid any SEO issue from ever going live and wreaking havoc on traffic and revenue.
Being an SEO professional is a really tough job.
You’re responsible for things you can’t control – Google algorithm updates, what competitors are doing, and a lot more.
Still, there are things you can control – and that includes the website that gets deployed into production.
Let’s focus on controlling the controllable.
Ideally, SEO testing and monitoring should be done at all stages of development.
A good QA testing process for SEO involves:
When iFly.com accidentally placed a noindex on all their interior pages, they lost half their traffic and significant revenue.
One way to catch this is by browsing through the source code – which can still be a pain to do.
Change detection is a better option since you’re not just browsing through code, but you can see what’s changed and whether it’s something that you anticipated.
#seo #webinar #coding #testing
Learn why – and how – you can easily integrate SEO testing into your own QA process to prevent SEO problems from ever going live.