Customer Identity and Access Management provides the convenience of a centralized customer database that connects all other apps and services for a safe and seamless customer experience.
CIAM streamlines every business operation that involves dealing with individual consumers, including those who haven’t yet registered on your site.
Importance of CIAM
For Customers: Today, every business aspires to be a technology firm. Customer needs are shifting as a result of the expansion of channels, devices, platforms, and touchpoints. And having a secure experience with such interactions is crucial.
For Businesses: Traditionally, customer identity and access management has been a consumer use case (B2C). However, a firm might be a client of an organisation (B2B). As consumers demand more from the organisations with whom they do business, the new method of doing business encompasses a wide range of markets and use cases.
A CIAM solution includes various enterprise-level capabilities that can help increase security, improve customer data collection, and deliver crucial data to marketing and sales teams.
Benefits of Customer Identity and Access Management**
-
Data and Accounts Security
A standard CIAM system includes security features that protect data as well as account access. Risk-based authentication, for example, monitors each customer’s usage and login trends, making it easier to notice anomalous (and thus potentially fraudulent) activities. -
Each customer has a unified view
You can acquire a complete picture of each consumer by linking the data from all of your services and websites. You can reach out to your consumers more easily and provide better service if you have a better understanding of them. -
Advanced Login Options
These login methods help customers have a better experience, get more trust, or do both.
(i) Passwordless Login makes the login process easier and more secure by eliminating the need for a password. It also assists you in presenting your business as a modern, secure corporation that employs cutting-edge technology to protect your clients.
(ii) Customers can also log in using a generated link sent to their email address or a one-time password texted to their phone using One-Touch Login. Unlike Passwordless Login, however, the consumer does not need to be a current user in the system, and no credentials are required.
(iii) Smart Login allows users to log in quickly and securely to the internet of things (IoT) and smart gadgets, which are becoming an increasingly important aspect of today’s digital ecosystem. Smart login delegated the authentication process for smart TVs, gaming consoles, and other IoT devices to other devices that make inputting and managing passwords easier and more safe.
Final Thoughts:
Many companies use a customer identity management system to provide their customers with a modern digital experience. Customer account information, including data, consent, and activity, can all be accessed from one dashboard with a CIAM system like LoginRadius.
#customer #identity #access #management #benefits #importance
