This part of the year is special for several reasons. While the world approaches the closure of yet another year, it is also the time of some major festivals. Beginning in August with Independence day and ending in February, this period usually sees an increased consumer activity. Naturally, ‘festival season’ is also the time when companies look at stepping up their businesses.

Given the scenario, more companies and industries are investing in AI and related technologies to drive more profits. Let us check how companies are leveraging AI-based technology, more specifically, in India’s context.

E-commerce

From websites to the warehouse, AI can play a very important role in automating the whole process of e-shopping. AI can help in the following ways:

• AI-based programs can be used in image search to customise search results to users taste and preferences.
• Chatbots and virtual assistants can help by assisting users. This is particularly helpful for sales days where huge traffic is expected.
• The analytics can help organisations create a roadmap by predicting which products would be higher in demand.
• The logistics can also be managed with AI-assisted technology. It is also the need of the hour as the given situation calls for limited human contact.

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