Google My Business is a free tool that helps small and local businesses to get new customers by increasing their visibility on Google’s search engine. Google My Business is a free service that was established in 2014 by the tech giant.

Here are the top 5 features you should be using to increase your visibility and get your business started.

  1. Google My Business Account: You can quickly set up a Google My Business account with any e-mail address you use for business interactions. If you claim your business online or list it with a verified email address, the algorithm will know that it is authentic.

  2. Analytics: My Business Insights is a fantastic feature that you should implement to maintain track of your company’s ranking in Google SERPs.

  3. Google Photos: Uploading photos is a crucial part of the Google Listings process. Not only can these establish your company’s authenticity, but they may also provide your customers an indication of the type of service or product they may expect from you.

  4. Google Posts: Making regular Google posts is one of the finest strategies to get more traction on your company account. These are similar to social media updates and can be used to update customers on your company’s progress.

  5. Answering Questions: Instead of repeatedly responding to the same question via private messaging, use your business profile page to respond to questions about your company. While this may appear to be an unusual Google business consumer care strategy, it is really effective.

Overall, Google My Business allows businesses to target their local audience. These Google My Business features will make your business generate more organic searches every day.

Explore complete insights of how to use these features more efficiently.

Top 5 Features of Google My Business for Marketers

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Top 5 Features of Google My Business for Marketers
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