Digitalization is, not surprisingly, driving up user data privacy concerns. Business need to take protective actions or regulators will step in. Increasingly, users are taking steps to control their own data.

How does WhatsApp make money? Most of us have locked horns with the revenue model behind most internet services happily allowing us to use their space for driving borderless communications. After a decade full of technology innovations, it is finally revealed that tech software and even hardware manufacturers sell our data to advertisers. What most of us still don’t know is the degree to which our privacy is under threat. So if you thought that only the website browsing activity was public, wake up!

In a survey by Pew Research, 62% of Americans feared that routine life was not possible without certain companies tracing them.

#data security #data privacy #regulations #data-science