As marketing efforts increase across all industries and their significant cost/spending increases, there comes a question to the minds of the marketing executives — How do I increase the marketing ROI by leveraging the huge amounts of data that the company has accrued throughout the years?

This is a very valid question and the answer lies in how you want to approach the problem and how to gain a valuable solution as part of the marketing efforts. I have outlined a few major strategies below where you can use the data that you already have and put it to good use.

Data based engagement reports

You can use the data to analyse which keywords have resulted in more exposure in terms of opens, clicks and goal conversions. If you share this report with your marketing team, the team can learn from the past in a better way to evaluate and create their content in such a way that it brings more leads.

How do you get this report? If your mailer app or your custom data is stored in the hdfs, we can use HDFS environment to digest the data and show which keywords were mostly used for the clicks and create a report possibly on the matrix of subject lines vs click rates.

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