The expectations of web users are increasing every year, and the search engines are also putting a lot of emphasis on ensuring that websites provide a seamless experience to their visitors. A lot of that has to do with making sure your site is easy to view on any device and convenient to navigate, but that’s just part of the equation — you also need to provide a fast browsing experience to all of your visitors, even on times when you have a sudden surge in traffic.

And that can pose a problem. Last year, Google started rolling out an algorithm that could punish websites that don’t load quickly, so those that won’t be able to adapt are doomed to see their rankings and traffic numbers decrease. Users are also placing higher importance on website loading speeds and will not hesitate to go to your competitors if your site is slow.

Luckily, there are ways to speed up your WordPress site and make sure that it can handle as much traffic as necessary. According to a report, loading speed and the general speed of the site in addition to user experience/interface made all the difference between making a conversion or having their bounce increase.

It was also important for them to increase speed for mobile devices. In general, for them, it was a hard compromise between deciding to remove important trust factors/seals and chat widgets verses improving speed. They chose the later.

Namely, you can use load balancing to help you make the most out of your hosting servers and optimize their performance in a way that makes the most sense in terms of user experience.

What is Load Balancing?

In essence, load balancing is the process of optimizing the use of your hosting servers to maximize performance and ensure fast loading times always.

Load balancing software solutions can direct incoming traffic to different servers, spreading out the visitors so that each server gets a fair share of the load and can perform at optimal levels.

By allocating the work between multiple servers, you can ensure that no servers get overloaded and that your website is always loading quickly for visitors from all over the world.

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