Results of a recent study show nearly half of listings on the first page of search results are made up of links to Google products.

Those numbers create some concern that Google is favoring its own services, and ranking them ahead of competitors in many cases.

When looking at just the top 15% of a search results page, Google products were found to occupy 63% of the results.

The top 15% of SERPs is said to be the equivalent of the first screen on an iPhone X before scrolling down.

That’s perhaps the most damning statistic in the whole report: “For one in five searches in our sample, links to external websites did not appear on the first screen at all.”

This data comes from study conducted by The Markup, which involved an analysis of over 15,000 popular queries.

The key discovery coming out of the report is 41% of the first page of Google search results is taken up by Google itself.

“We examined more than 15,000 recent popular queries and found that Google devoted 41 percent of the first page of search results on mobile devices to its own properties and what it calls “direct answers,” which are populated with information copied from other sources, sometimes without their knowledge or consent.”

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