With a number of live streams happening online, how can you stand out and achieve the results you have wanted for your business?
Wanting to enhance your brand reach, establish connections, or generate more leads, video streaming if done right can help you achieve all this. In this blog post, we’ve gathered the best 10 Content Strategies to make Live Streaming successful for Commerce!
First let’s see how going live can help a ecommerce brand
- Generates a buzz around your brand and products
- Increases your reach which ultimately translates to more customers
- Improves user engagement
- Helps you to study consumer behavior
- Helps you stream complementary content and generate additional revenue
- Cross promotion will help you target your audience on different social media channels
- Offers you the ability to repurpose content
You can go live and make the whole session engaging in a number of ways. Creating buzz with product teasers, announcements, inviting special guests, running limited time discounts, streaming complementary content, running live contests, quizzes and trivia.
Furthermore you can get interactive with live Q&As, addressing viewers by taking their name and surprising viewers with sales.
Let’s get into depth how you leverage these strategies
Product demonstrations & teasers
Video streaming can be leveraged to reveal new product releases, and once rolled out, it can be a great way to market the released products.Giving sneak peaks of a product or taking viewers behind the scenes can also help generate curiosity among viewers.
Collaborations
Extending your brand reach is a lot simpler when you collaborate with predominant personalities or industry experts. You can invite others working within the same niche to your live session and carry out product demonstration or answer viewer’s questions. Industry experts can also try out different beauty products and host a quick how to tutorial in real time.
This can be an effective way to gain viewership and engagement from your audience.
Hosting Giveaways
Running a giveaway or contest is another impactful way to start a conversation about your business. Not only can it increase your brand awareness, but it will also capture more viewers.
More and more ecommerce brands today are turning to various real-time engagement solutions to engage with their target audiences in real-time. With Channelize.io Live Streaming Commerce Solution, you can start a dialogue with your target audience and keep them engaged onto your platform and generate sales.
Refer to our blog to know many more such strategies.
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