The primary way to get meaningful consumer insights is to analyse the existing data collected from users. This trend is fairly common in new age industries such as e-commerce, even traditional, centuries-old industries greatly benefit from big data and analytics applications. Big data analytics can identify when to carry out preventive maintenance on assets such as bridges and railway lines, increasing economic life and reducing downtime. Hence, data is not just benefitting new-age industries, but the traditional industries as well.
 

#big-data