Introduction

If you think that the speed of a website doesn’t affect your website then you’re wrong. The speed of a website has a huge impact on UX, UI, SEO, and conversion rates as well. Website performance is directly related to website speed. It affects website traffic as well as website engagement.

A few seconds delay in your website can massively decrease your website traffic. So, website speed is an important factor in Google ranking as well as visitor engagement.

How to check website speed?

Website speed tests help you to check your website performance. For regular improvements do website tests regularly. Website speed tests help to see that which areas in your website need improvement for better speed.

There are many high-quality speed tests, mostly free. WebPageTest.org allows you to do free speed tests and give a detailed report about your website performance. Another one is Google’s PageSpeed Insights which helps to generate detailed reports about your website performance and also give suggestion how to improve them.

Website speed affects visibility

You should optimize your website speed for desktop as well as mobile devices. Google considers the user experience of the website in a mobile device while ranking a website. You have to provide a better and faster user experience than your competitors on any browser or screen resolution.

Your website load time can affect your visibility in Google search results. Maintaining page speed on any device is important.

Good page load time

According to Google, the best website speed time should be three seconds but most of the sites are unable to achieve that. According to a research done by Google, most of the website takes seven seconds to load a website. The probability of bounce in 1 sec to 10 seconds increased by 123%. While improving your website speed you can use google’s rules and recommendations for better performance.

Tips to speed up your website in 2021:-

1. Minimize the number of HTTP requests by removing unnecessary files will speed up your website.
2. Minify HTML, CSS, and JavaScript files and combine them. It involves removing unnecessary code comments, formatting, and whitespace.
3. Asynchronously loading of files can increase your website speed.
4. Minimize server response time.
5. Update your hosting options according to your needs.
6. File compression should be enabled. Compressing files will speed up your website.
7. Enable browser caching so that when a user visits your website next time it will load faster.
8. Upload compressed or small-size images.
9. Don’t use unnecessary redirects.
10. Reduce external scripts like Gravatar or Twitter which add unnecessary HTTP requests which make your website slow.

Conclusion

Speeding up your website or web pages will help your website ranking. Most of the top ui ux design company uses these tips for better website speed. It is not necessary to use all these tips and tricks.

Check your website speed and performance and see the improvements suggested by them. Do analysis and take necessary steps accordingly. Some of the improvements are easy and can be done by you but some tips require the help of developers. If you want that your website speed doesn’t impact your traffic and revenue then you should speed up your website.

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