The following is a sample from our new ebook: “Mobile ML in E-commerce and Retail”. If you’d like to learn more about creating engaging mobile shopping experiences, download the full ebook for free.
Mobile ML, Retail, and E-Commerce
When it comes to retail and e-commerce, the AI revolution is already here. From AI-enhanced search and at-home product demos to clothing/accessory try-on applications, machine learning is increasingly baked into shopping experiences, both in-store and online.
In fact, Gartner has predicted that up to 85% of all customer interactions are in some way managed by AI and/or machine learning (ML).
Combine this with projections that suggest the total e-commerce marketplace will reach more than $4.8 trillion USD in sales by 2021, and the implications become clear: e-commerce, retail, and machine learning are becoming inextricably linked.
But how does AI actually help drive this booming industry sector, and how can on-device AI help retailers delight their customers while offering them more personalized, responsive, and convenient shopping experiences?
We’ve identified a number of key opportunities retailers have to leverage mobile machine learning to build experiences that will increase sales, decrease product returns, and build brand loyalty and trust. We’ll cover each of the following primary use cases in-depth:
- Visual Search
- Virtual Try-On
- AR/VR Product Demos
We’ll also briefly explore a few other potential ways on-device machine learning can create more streamlined shopping experiences and more efficient supply chains.
#heartbeat #mobile-machine-learning #retail-technology #visual-search #ecommerce
