Consider these as primers to customer lifetime value: these 3 parts are quite easy to digest and will give you a good intro to LTV. In Part 1 , I went through the logical piece, so if you’re interested, go check it out! In (a small) Part 2 , I showed an example of how cohort retention adds up to an average weighted lifetime of a customer. And here, in Part 3, I have added a Python blueprint code that you can use and improve upon to extrapolate your customer LTV.

#data-analysis #python #customer-lifetime-value #growth-hacking #numpy