A Complete Guide On How To Sell On Facebook Shop in 2020

This is a complete guide for online sellers explaining how to sell on a Facebook Shop by creating a dedicated business page and steps to create your own personalized Facebook shop. Start selling on the biggest global platform, Facebook by learning about the most selling items and best practices to sell on Facebook Shop.

What are Facebook Shop and Facebook shopping?

‘Facebook shop’ is a combination of social & eCommerce platform which allows professional Facebook business page owners to sell their products to the Facebook audience. This innovative socio-eCommerce feature is the best fit for merchants, retailers, and online sellers who can list their products under a wide variety of selling categories.

‘Facebook Shopping’ is a collective term from the perspective of an online customer who can browse & purchase products directly from their Facebook account.

Facebook Shopping basically focuses on selling apparels like home furnishing products, clothing for kids & adults, fashion accessories and many more

Through this, Facebook has successfully created a perfect eCommerce ecosystem for sellers and customers to interact and result in a successful purchase.

Why Facebook is a perfect platform to sell?

The reason why Facebook is the best online platform to sell are:

Facebook has more than 80 million small & medium-sized business pages
An average user daily spends more than 40 minutes on Facebook.
78% of American consumers have discovered retail products to buy on Facebook – (Internet Trends Report – Kleiner Perkins)
Daily Active users on Facebook are 1.49 billion. (Facebook Newsroom)
6 new users join Facebook every second, which is 500k users daily (Social MediaToday)
Facebook has 2.38 billion registered users, among this 30 % of users use Facebook more than once a day. (Bondcap)

A question that might be running in your mind would be that there are so many marketplaces, so why one must opt for Facebook. Are there any qualities that make this marketplace special?

Well, there are a lot of features that make this marketplace a perfect destination for an online seller to sell.

What is special about selling on the Facebook shop?

Some Special features of Facebook Shop include:

No limit on the number of products to be uploaded.
Organized selling by allotting products in categories and collections.
Stay updated with all the latest stats of product visibility and sales.
Interact with your customers for improved selling experience.
A perfect customer engagement platform to gain new & unique customers.
Low-cost selling as compared to other eCommerce platforms
Advanced targeting tool to reach a refined audience
Easily monitor and evaluate your selling campaign with stats and infographics.

Now since we have seen how ‘Facebook shop’ is viable and beneficial, let’s head towards the requirements of becoming a Facebook shop seller.

Requirements for selling products on the Facebook shop

In order to start selling on Facebook shop, you require –

A Facebook Account
A Business Page on Facebook associated with your account.
A Minimum of 2000 likes on your Facebook page.
Your products need to be physical – (No digital products allowed)
Comply with Facebook Shop Merchant Terms
Have a business registered in the country you are selling
A valid bank account linked to your name and country where your business is based.
A Tax Identification Number

What are the charges of selling on Facebook Shop?

In order to sell products on Facebook shop, sellers are liable to pay a:

Transaction Fee of 5% per transaction
Selling Fee of USD 0.40 (including sales price + delivery fee + taxes)
Charge back Fee of USD 20 per charge back
Note: All the above fees are non-refundable except as provided in the Merchant policy.

Ways to sell on Facebook Shop?

You can sell on Facebook Shop with any of the two processes as mentioned below:

Create your Facebook store using the Facebook traditional platform.
Create an online store using an eCommerce platform and link it to your Facebook Shop. (Recommended)
Both the above process will successfully create an up and running Facebook Shop if you are planning for a long term selling plan then you must opt for option 2.

Creating an online store based on an eCommerce gives you the freedom to sell on multiple eCommerce platforms other than Facebook Shop.

Moreover, you can sell wherever you want and whatever you wish to since you do not have to restrict to a single selling platform:

Option 1: How to create your own Facebook shop page?

To create a Facebook shop page:

Create or log in to your Facebook Business Account.
Now create a Facebook page as per the business name.
Move to the page template and select the Shopping template.
Go to Settings>Templates & Tabs>Edit>Choose>Apply Template.
Select the Checkout Method
Select the currency
Accept the terms and conditions.
The Shop Tab appears on your Business Page.
Add description and Products manually.
As soon as you add one product, the shop gets approved.
Select Checkout Method (you can choose to redirect customers to your website for checkout)
Bravo!! Your brand new Facebook Shop is ready.

Option 2: Link your products listed on your website to the Facebook shop.

The recommended option to create your selling presence at the Facebook store is by

Create a website based on any of the eCommerce frameworks.
List your products there.
Create a CSV file of your products.
Look for a Facebook Shop Integration like CedCommerce.
Install the extension in your e-store.
Create your Facebook Shop with the process discussed above in option 1.
Connect the two and perform attribute mapping.
Your website’s product starts appearing in your Facebook shop.
Manage the whole workflow from a seller-friendly automated platform.
In the future, if you wish to sell on any other marketplace, you can easily do so Now.
So a big question arises that which are the best eCommerce Platforms to do so?

Best eCommerce Platforms to sell on Facebook Shop

There are various platforms but I have listed out the top 5 platforms to sell on Facebook Shop:

Magento
Shopify
BigCommerce
Opencart
Prestashop
Now that you have created you need to be aware of the best products to sell.

Best Practices For selling on Facebook Shop

The ideal practices to sell on Facebook shop includes:

Upload multiple High-Quality Images.
Add attractive product description while listing.
Regular promote Products On your FB timeline
Your Facebook page must be your brand name.
Keep your pricing competitive and affordable.
Instantly respond to Feedbacks and Queries.
Keep Inventory Up to date with no products running out of stock
Checkout redirects customers to your store.
Use SEO optimized content to improve your product visibility.
Persuade your customers to provide a positive review

Conclusion:

With 2 billion monthly users and millions of unique visitors, Facebook is a sure shot eCommerce platform to skyrocket your business with the right marketing tactics. Facebook still proves to be the favorite spot for customer engagement, product visibility, real-time analytics and many more. Further, selling on Facebook can be of much more fun if accompanied by a tech-solution. Best tech-solutions help to automate and synchronize the data between your Facebook store and e-store.

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