Feature flags are a key tool for continuous delivery. Software developers utilize feature flagging to iterate quickly and release safely, ultimately improving product development. This continuous improvement is a beneficial byproduct of continuous delivery, made possible through repeating scientific methods. Experimentation like A/B testing is a popular way to test variations of an application. Feature flag management solutions have further simplified creating multiple versions (by varying one element) and then routing the versions to end user groups.

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A/B Testing with CloudBees Rollout and Google Analytics (Part I)
1.40 GEEK