A Complete Guidance for Choosing an Online Video Platform
Online Video Platform (OVP) has revolutionized how we create and consume content using the VOD (Video on Demand) services that keeps the audience hooked to their screens by providing super-personalized content.
Many OVPs are being used by businesses, gamers, etc. to promote their content/business. OVPs are a prominent tool used by the digital marketing sector.
OVPs enable businesses/individuals to broaden their market reach. Video content is the biggest driving factor in the promotion of brands in contemporary. Read on to know more about an OVP before choosing one for yourself.
What is an Online Video Platform?
An online video platform helps to provide video solutions over the internet. Users can stream, watch, search, and upload videos on the internet via an OVP. Generally, OVPs come as a SaaS (Software as a Service) which can be used to share your videos with the online community.
Users can share their video content with the public or only with selected users on a shared network. Whether you are a motivational speaker or an entrepreneur, you will require an OVP to promote your skills/business.
Besides using OVPs as a SaaS, one can also use them under the UGC (User-Generated Content) model or any customized personal model. We can also interact with users via an OVP. OVPs are a scalable online platform used to deliver content over various geographical locations.
A video hosting service will regulate the content on an OVP. A creator uploads his/her video on the respected OVP server which is accessible by the targeted audience. Various individuals/businesses are understanding the importance of OVPs day by day leading to the high demand for a reliable online video platform.
What Can Businesses Gain by Leveraging Online Video Solutions?
OVPs can boost the growth of your business in many ways. A lot of end-users spend plenty of time searching for the required product/service on the internet. Video marketing is an impactful way of delivering useful information to the end-user. Some of the advantages of using an online video solution for business are as follows:
• Video marketing has the highest conversion rate which enables you to take the interaction with your customers to the next level.
• You can promote your brand and can boost your revenue via an online video delivery platform. Smartphone users also find a video more appealing rather than some other type of content. You can also share useful information with the users embedded in good visual effects.
• Studies have shown that websites that contain videos are likely to be shown in top search results on various search engines. You can increase your customer reach and can target an audience with the help of video marketing.
• You can embed more information with the help of visuals as compared to other forms of online content. You can win customer trust with an appealing and informative video.
Proliferation of Online Video Streaming Applications
Video streaming platforms are used by professionals in various sectors. Some of the prominent fields which require an online video streaming solution are as stated:
Fitness – Fitness trainers require online video platforms to conduct live classes or personal training. Many fitness trainers/centers also use online video players to live stream.
Sports – A lot of users watch sport streams via online video players. Sports broadcasters require an ad-compatible streaming platform to provide live/on-demand sport streams.
Religious – A lot of religious personalities/centers broadcast live holy events or sermons so that the devotees can watch them remotely. They need a reliable OVP to provide live streaming or VOD.
Youtubers – Youtubers require an online video solution to generate revenue from their subscribers. A YouTuber having a good reach tends to generate revenue via views on his/her videos.
Film Makers – The rise of OTT platforms has forced individual filmmakers and studios to provide movies/shows via online video players. Filmmakers require a reliable OVP for the streamlined distribution of digital content.
Education – Teachers/faculties provide online classes or live classes to students studying remotely. The importance of online classes at present is more than ever and many students access them remotely via OVPs.
How to Choose a Secure Online Video Platform?
One should always browse the list of online video solutions available for their business based on their security features. A secure online video platform can help you in delivering high-end video content to your customers along with keeping your business data safe.
You should choose a reliable platform that can provide you a complete streaming solution. Besides providing various video streaming solutions, an online video platform should also be secure. Only administrators should be allowed to modify/delete the video content present in the online video publishing platform.
Various parameters describe the security level of an OVP. One should look for various security features before choosing an OVP like payment security, password protection, blocking and geographic restriction, platform monitoring, etc.
One should also make sure that they are using an OVP with better encryption techniques. You can opt for OVPs that use AES (Advanced Encryption Standard) to enhance the security of your content. You can also choose a mobile video platform to stay connected with your content outside business hours.
What to Look Before Launching an Online Video Platform?
Some of the most prominent features of an online video platform that one should look for are as follows:
Customization - You should choose an OVP that is accompanied by a secure server. A reliable OVP will pave way for customized servers at your organization or on the cloud.
On-Premise/On-Cloud - You can install an OVP server at your business place or can use the services of a cloud video platform. A cloud video platform can help you in storing a large amount of customer & business data.
White Label Platform - White labelling services should be provided by an OVP for business. White label video platforms help in business branding and retailing.
Video CMS - A good OVP has an enhanced CMS (Content Management System). A reliable CMS has various functionalities like bulk uploading, video scheduling, multiple media support, managing playlists, database accessibility & management, etc.
Multiple Monetization Models - You should choose an OVP that provides you various monetization schemes and creates chances of earning revenue.
HLS Player - You should choose an OVP that uses reliable video streaming protocols. Some of the widely used streaming protocols are Apple HTTP Live Streaming (HLS), MPEG-DASH, etc.
Live Streaming - Your live stream on an OVP should be supported by various actions that increase viewer engagement. Some of the best features in an OVP during live streams are simulcasting, live audience chat, live FAQs, live polls, low latency, live countdown, etc. Opting for an interactive online video platform can help you in attracting more viewers.
Cloud Transcoding - Choose an OVP that provides cloud transcoding & encoding services for reaching out to audiences irrespective of their bandwidth. A buffer-free stream attracts more audience as compared to a delayed live stream. Your online video distribution platform should be flexible and robust.
Video Marketing - Choose an OVP that provides you efficient video marketing features and the aforementioned security features for creating secure online video content.
Live to VOD – A functional OVP enables broadcasters to provide Video on Demand (VOD) or live video streaming services.
DRM & Security – Data Rights Management (DRM) helps in keeping your information/digital content safe from piracy, theft, etc. Security features should be the topmost priority for broadcasters trying to create an online video platform. The top online video platforms in the market currently are also known for enhanced security features.
In-depth Analysis - An efficient OVP always uses data analytics to show useful insights regarding any video, live stream. You should choose an OVP that provides real-time analytics about user engagement and data.
Conclusion
Online video platform providers are using new-age technologies to automate video marketing processes. You can opt for VPlayed that is one of the best online video platforms in the market and will provide you audio/video streaming solutions on mobile, consoles, web, etc. VPlayed uses robust technologies to provide a future proof online video hosting platform & white-label video solution. Start secure video hosting for your business now
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