COVID-19 highlights the need for innovative data processing technologies to make sense of

companies’ massive data volumes.

Data is becoming increasingly critical to business operations. But in certain industries, COVID-19 is exerting additional pressure on companies to quickly gain insight into massive data volumes – requiring the right data and analytics technologies plus specialized skill sets.

To better understand the need for innovative data analytics acceleration platforms to tackle these new data challenges, RTInsights sat down with David Leichner, Chief Marketing Officer of SQream. Here is a summary of our conversation.

RTInsights: Being able to analyze data while it’s still relevant has often been considered a major success factor in thriving enterprises. Has COVID-19 changed the importance of organizational data in any way?

**Leichner: **COVID-19 has forced data teams to realign their priorities and fortify their position to help drive business through this time of crisis. Without any sign as to when the pandemic will subside and how much it will impact business, enterprises need to support their internal employees, their supply chain, and their customers more than ever.

We are experiencing a level of data growth that is nothing short of a revolution. Big data is becoming an outdated term as we have moved into the Era of Massive Data. Data leaders are shifting their focus to better support their stakeholders through this difficult period by looking for ways to translate more of their treasure troves of data into business benefit. From better and faster decision-making to help enterprises endure through this period, tapping into massive data is the key to unlocking successful business continuity.

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