Ever since we launched Snipcart, analytics requests have been mentioned on a steady, recurring basis to us. This has never been surprising: we know data is a crucial factor in running an effective e-commerce business.

So a few weeks after our launch, we discussed analytics in a post titled Integrating Snipcart with Google Analytics Ecommerce Tracking. In it, our co-founder Charles basically showed you how to push Snipcart data to Google Analytics using our JavaScript API (I might refer to Google Analytics as GA a few times in the following post).

Now we’ve decided it was time to simplify things a bit analytics-wise. We’ve integrated our shopping cart application directly to GA, creating a useful shortcut to e-commerce insights for our users. In this post, I’m going to show you how to easily set up your Google Analytics e-commerce tracking with Snipcart, and discuss the related benefits a little.

Important: For this to work, your Google Analytics tracking code should be included in the same page as your Snipcart .js file. This integration supports both Universal Analytics and Classic Google Analytics.

Steps for setting up the e-commerce tracking

Step 1: Enabling e-commerce in your Google Analytics account

All right, first things first: head to the Google Analytics home page and log in. If you don’t have an account yet, it’s time to step your analytics game up and follow these steps.

#data analytic