In many organizations, HR is viewed as a cost center rather than a strategic part of the business, contributing to its poor reputation. Although this perspective has been changing recently, it still holds true for a surprisingly large number of people. To become strategically vital, HR needs to align itself better with the business and become more data-driven. Our longtime clients at Cooleaf have found a way to make HR software not only beneficial but also a crucial aspect of almost every company.

Cooleaf is a US-based mobile and Web technology platform that helps customers achieve better business results through a data-driven approach to employer branding and employee engagement. By implementing the “Leading Behaviors” methodology into their product, they managed to give company leaders a tool to track critical engagement and people-related analytics.

Right now, this award-winning app serves businesses of all sizes that seek to authentically motivate, inspire, and appreciate employees. Since 2013, it has garnered praise and recognition from companies like citi, Rubicon or WestRock. But the road to success has been bumpy.

Since beginning their relationship with Monterail in 2011, Cooleaf pivoted their business idea three times: going from a B2C health and wellness program, to organizing micro-events boosting engagement, until finally settling on selling white-labeled recognition and rewards software for corporate clients. See why they embraced pivoting as their strategy and what they do to boost their presence in the HR tech area.

#business #culture #development #hrtech