Customer touch points are your brand’s points of customer contact, from start to finish. For example, customers may find your business through mail discount, SMS, email promotions etc. There are many types of touch points depending on your company’s marketing team!
Touch point prediction is an important tool similar to customer segmentation because it allows for a company’s marketing efforts to be better served if they target specific customer groups with touch points that have a higher chance of ending in a purchase. Through their customers’ profile, companies will have a deeper understanding of the customers’ preferences and execute accurately tailored marketing materials towards each of them.
The aim of this project is to predict the next best touch point action for each customer based on their profile and previous touch point. Let us see what we have to work with!

#artificial-intelligence #data-science #machine-learning #python #customer-service

XGBoost for Multi-Class Classification
1.55 GEEK