_Leveraging incredible advantages of Artificial intelligence is now a trend. _Marketing Strategists and trendsetters are looking up to this advanced technology to their top-line revenues. The technology has is stunning the world with its latest innovations.
_The global __Artificial Intelligence market _size was valued at USD 24.9 billion in 2018 and is anticipated to expand at a CAGR of 46.2% from 2019 to 2025.
Businesses worldwide are leveraging AI benefits to render improved customer experience and enhanced personalization to users. With its incredible potential to analyze data for extracting meaningful insights thus helping business organizations in making better business decisions, advanced AI techniques are being used in the marketing field too.
_In fact, with the growing focus on customer data, roughly half of global _marketing professionals have adopted AI_ to help with data analysis. Further applications include _marketing personalization, audience identification, email campaign automation, customer service automation, just to name a few.
__5 Uses of AI in Marketing!
Artificial Intelligence enables marketers to create highly personalized consumer experiences that cost significantly less than traditional high-dollar campaigns. Every interaction a prospect or consumer has with a product or solution is kept as a future reference.
With Artificial Intelligence Marketing strategies poised to overtake the marketing industry, it’s now important for marketers to understand the benefits of using this incredible technology. Here are 5 ways Artificial Intelligence is used in Marketing. Let’s read further to know more about the benefits of using Artificial Intelligence in Marketing.
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